Adhesive Vinyl product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
12.125" x 10ft Roll of Oracal 651 Gold Craft Vinyl - On a 2.5" Core - Adhesive Vinyl for Cricut, Silhouette, and Cameo Cutters - Gloss Finish - Outdoor and Permanent
HTVRONT Gold Permanent Vinyl, Gold Vinyl for Cricut - 12" x 40 FT Gold Adhesive Vinyl Roll for Cricut, Silhouette, Cameo Cutters, Signs, Scrapbooking, Craft, Die Cutters (Glossy Gold)
tweexy Craft Vinyl Weeding Scrap Collector Ring for Heat Transfer Vinyl, HTV Crafting Adhesive Paper Sheets Holder (Blue)
Cricut Premium Permanent Vinyl (12" x 48"), Strong Adhesive Lasts for 3 Years, UV & Water-Resistant, Perfect for Indoor-Outdoor DIY Projects, Compatible with Cricut Machines, Tennis Ball
Cricut - 2002363 Vinyl Transfer Tape, 12X48, Standard Grip

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Adhesive Vinyl product on Amazon has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 7304 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews before making a purchase. This can give you a better idea of the product's strengths and weaknesses, as well as any potential issues that you may encounter. Additionally, it is important to consider your own needs and preferences when selecting a product, as what works well for one person may not be the best fit for another.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is guest, the most commonly moment of use is christmas, the most common location is cricut, the most common behavior is baby shower hit . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the Adhesive Vinyl product are friends, followed by sisters and guests. This suggests that the product is popular among people who are likely to use it for personal projects or gifts for others. The top places to use the product are the Cricut machine, car, and wood, indicating that the product is versatile and can be used for a variety of purposes. The fact that the Cricut machine is the most popular place to use the product suggests that the product is popular among crafters and DIY enthusiasts. The top usage of the product is for baby shower hits and decoration, which suggests that the product is popular for creating personalized and unique decorations for special events. Based on this data, it seems that the ideal customer profile for this product is someone who enjoys crafting and DIY projects, is likely to use the product for personal projects or gifts for others, and is interested in creating unique and personalized decorations for special events. To appeal to this customer profile, it may be helpful to market the product as a versatile and easy-to-use tool for creating personalized decorations and gifts. Highlighting the product's compatibility with the Cricut machine and its ability to adhere to a variety of surfaces could also be effective in attracting customers who are interested in crafting and DIY projects.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are vinyl, transfer tape, product, shirt, size. The most mentioned elements about vinyl are stick on(2.01%), slim(1.15%).
The top 5 positive reviews are vinyl, color, adhesion, quality, material. The most mentioned elements about vinyl are easy to weed(2.09%), adhere nicely(1.74%).
Arts, Crafts & Sewing > Scrapbooking > Adhesive Vinyl
stick on2.01%
scratch off0.86%
hard to weed0.57%
sticky even after wash0.14%
transfer tape7.88%
easy to weed2.09%
adhere nicely1.74%
easy to work with0.81%
stick good0.70%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con of adhesive vinyl is its compatibility with certain materials, specifically transfer tape and shirts. Additionally, some users have reported issues with the quality and adhesion of the vinyl, as well as concerns about color and size. On the positive side, many users appreciate the versatility and ease of use of adhesive vinyl, particularly when it comes to customization and personalization. The ability to work with different colors and materials is also seen as a major advantage. To improve product development and selection, it may be helpful to focus on addressing the most commonly mentioned cons, such as improving adhesion and compatibility with different materials. Additionally, offering a wider range of colors and sizes could help to attract more users and increase overall satisfaction with the product. Overall, it is important to listen to customer feedback and continue to innovate in order to stay competitive in the adhesive vinyl market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
clear backing1
color scheme1

Based on the data provided, it seems that customers are primarily motivated to buy adhesive vinyl based on the product description, followed by price and brand reputation. This suggests that customers are looking for a clear and detailed understanding of what the product is and how it can be used before making a purchase. There could be several reasons why product description is the top feature. For one, adhesive vinyl is a versatile product that can be used for a variety of purposes, so customers may be looking for specific details about the size, color, and durability of the vinyl to ensure it meets their needs. Additionally, adhesive vinyl may be a product that customers are not familiar with, so a clear and informative product description can help them understand what it is and how it can be used. To optimize an Amazon listing for adhesive vinyl, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the size, color, and durability of the vinyl, as well as examples of how it can be used. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing and brand reputation should also be considered, as these factors can also influence customer purchasing decisions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big roll6
big roll
roll big
add more color4
more color
decent quality4
good quality
know sooner4
great suction power3
strong suction
suction strong
last long3
last long
more review3
more sticky3
less sticky

Based on the customer feedback, it seems that there are three main expectations for Adhesive Vinyl products: the option to cut down the vinyl to a specific size, a desire for more options in terms of colors and designs, and a preference for larger rolls of vinyl. To address the first expectation, sellers could consider offering vinyl that is pre-cut to specific sizes or providing customers with the option to customize the size of their vinyl. This could be achieved through offering a range of sizes or by providing a cutting service for customers who need a specific size. To meet the second expectation, sellers could focus on expanding their range of colors and designs. This could involve collaborating with artists or designers to create unique patterns or offering a wider range of solid colors. Additionally, sellers could consider offering vinyl that is compatible with different types of printers, allowing customers to print their own designs onto the vinyl. Finally, to address the preference for larger rolls of vinyl, sellers could consider offering bulk discounts or creating larger rolls of vinyl that are more cost-effective for customers who need to purchase larger quantities. In terms of marketing promotion factors, sellers could focus on highlighting the customization options available with their vinyl products, as well as the range of colors and designs on offer. Additionally, sellers could emphasize the cost-effectiveness of purchasing larger rolls of vinyl and the convenience of having pre-cut vinyl available in a range of sizes. Overall, by prioritizing product development that addresses these customer expectations and focusing on marketing strategies that highlight the unique features of their products, sellers can better meet the needs of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I have no problem with the vinyl but why put a sticker on the vinyl that doesn’t come off easily??
This is the best quality Htv that I’ve used so far. I only buy this brand
Love this color! Worked perfect, reason why I only normally only use Siser!
Siser LoverMay 2021
Made beautiful Mother’s Day totes. Love it!
Love it, it foes not feel like easy weed but it does it's job😊
Does exactly what it's supposed to do with no problems. Only HTV I will use.
This is the first time using the Siser brand HTV. The product is a bit thinner than the Cricut SportFlex brand and has the same quality, stretches to meet fabric, easy to apply and weed . The only issue I had was layering the colors. The heat would melt the Siser brand a bit easier than the Cricut brand HTV. Overall, I would definitely use this brand product again in the future!
Liz N
Works greatJun. 2019
Made tee shirts with this and it worked great!!
C. Duff
Dirty vinylApr. 2022
This is how I received my vinyl. There is some kind of sediment in between the vinyl and transfer sheet. Quite frankly, I'm grossed out.
Factory IssuesSept. 2020
4" in the roll, the full roll was bad. Material was not adhered to the plastic backing. Factory issue.

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