Adhesives product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Elmer's Disappearing Purple School Glue, Washable, 6 Pack, 0.21-ounce sticks

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Adhesives product in question has a high level of customer satisfaction. With an average rating of 4.8 out of 5 and a total of 16,170 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it is important to note that while high ratings and positive reviews are certainly a good sign, it is still important to do your own research and consider your own needs before making a purchase. Additionally, it may be helpful to read through some of the reviews to get a better sense of what customers liked and didn't like about the product, as well as any potential issues or concerns that may have arisen.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is winter lol, the most common location is school, the most common behavior is craft . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are kids, daughters, and sons. Kids are mentioned the most, followed by daughters and sons. This suggests that the product is popular among children and is likely designed to cater to their needs. When it comes to the places where this product is commonly used, schools take the lead with the highest number of mentions, followed by classrooms and tents. This indicates that the product is frequently utilized in educational settings, particularly in school environments. The mention of tents suggests that it may also be used during outdoor activities or camping trips. In terms of usage, the product is primarily associated with crafts, as it has the highest number of mentions. This implies that it is often used for artistic and creative purposes. Additionally, it is mentioned as being used for gift-giving, indicating that it may be popular for creating handmade gifts. Based on this analysis, the customer profile for this product seems to be parents or guardians who are looking for adhesives specifically designed for children. The product's popularity among kids, daughters, and sons suggests that it appeals to a wide age range within the child demographic. The emphasis on school and classroom usage indicates that it may be marketed towards teachers or educational institutions. Furthermore, the association with crafts and gift-giving suggests that the product may be targeted towards individuals who enjoy DIY projects or those who value personalized and thoughtful gifts. To further cater to this customer profile, it would be beneficial to highlight the child-friendly and non-toxic nature of the adhesive. Additionally, marketing efforts could focus on the product's versatility in various educational and creative settings, emphasizing its effectiveness in schools, classrooms, and during craft activities. Providing tutorials or project ideas that showcase the product's potential for creating unique gifts could also be a valuable strategy to engage potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are glue, tape, product, glue stick, adhesive. The most mentioned elements about glue are do not work(3.62%), dry too quickly(1.71%).
The top 5 positive reviews are glue, tape, product, adhesion, glue gun. The most mentioned elements about glue are solid(2.95%), good(2.63%).
do not work3.62%
dry too quickly1.71%
stick a little loose1.62%
not strong1.33%
glue stick3.71%
good quality2.63%
dry fast1.35%
glue gun2.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con aspect of adhesives is the use of glue, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top 1 pro aspect is also glue, which suggests that it is a crucial component of adhesives. The other cons mentioned include tape, product, glue stick, adhesive, and adhesion, which could indicate issues with the effectiveness or ease of use of the adhesive products. However, without more specific information, it is challenging to determine the exact nature of these problems. To improve product development and selection, manufacturers could focus on addressing the issues related to glue and tape, which are the most commonly mentioned cons. They could also consider developing new adhesives that are more user-friendly and effective, such as those that do not require glue or tape. Overall, the sentiment analysis suggests that while there are some cons associated with adhesives, there are also significant pros, such as the use of glue. By addressing the cons and building on the pros, manufacturers can create better adhesives that meet the needs of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gorilla glue backing2
attach to clothe much good than other tape1

Based on the data provided, it seems that customers primarily buy adhesive products based on the product description, followed by price and recommendations from friends. The product description being the top feature suggests that customers rely heavily on the information provided to make their purchasing decisions. There could be several reasons why the product description is the most influential factor. Firstly, adhesive products often have specific use cases and customers need detailed information to ensure they are purchasing the right product for their needs. A well-written product description that clearly outlines the features, benefits, and possible applications can help customers make informed decisions. To optimize Amazon listings for adhesive products, here are a few suggestions: 1. Detailed and Accurate Descriptions: Ensure that the product description is comprehensive, accurate, and provides all the necessary information about the adhesive product. Highlight its key features, such as its strength, durability, and compatibility with different materials. 2. Clear Usage Instructions: Include clear instructions on how to use the adhesive product effectively. This can help customers understand its application and increase their confidence in making a purchase. 3. Visuals: Utilize high-quality images and videos to showcase the adhesive product in action. Visual representations can help customers visualize how the product works and its potential benefits. 4. Customer Reviews: Encourage customers to leave reviews and ratings for the adhesive product. Positive reviews can build trust and credibility, influencing potential buyers to make a purchase. 5. Competitive Pricing: While price is not the top factor, it still plays a significant role. Ensure that the adhesive product is competitively priced compared to similar products in the market. By optimizing the product description, providing clear instructions, utilizing visuals, and maintaining competitive pricing, sellers can enhance the overall customer experience and increase the likelihood of customers choosing their adhesive products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long15
last long
last forever
last long long
big roll8
big roll
long roll
in large roll
large roll
roll big
additional glue gun glue stick6
glue stick
glue gun use big stick
glue stick basic
glue stick glue
individual glue stick
large size6
large size
big size
last year6
last year
last month
last whole year
last year a half
more tape5
more tape
tape thicker
twice as much tape
adhesive strong4
strong adhesive
adhesive strong
glue hold good
generous glue4
enough glue
glue bottom
glue stick big
more glue

Based on the customer expectations mentioned, it seems that customers are primarily looking for adhesives that are long-lasting, good in quality, and come in a big roll. This suggests that customers are looking for adhesives that are durable and can be used for a longer period of time, while also being of good quality and quantity. To meet these expectations, sellers should prioritize product development that focuses on creating adhesives that are long-lasting and of high quality. This could involve using stronger and more durable materials in the adhesive, as well as ensuring that the adhesive is easy to use and apply. In terms of marketing promotion factors, sellers should focus on highlighting the durability and quality of their adhesives, as well as the quantity that comes in each roll. This could involve showcasing customer reviews and testimonials that highlight the longevity and effectiveness of the adhesive, as well as offering promotions and discounts for larger rolls of adhesive. Overall, by prioritizing product development that meets customer expectations for durability and quality, and marketing their adhesives based on these factors, sellers can better meet the needs of their customers and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Granny Sandy
Five StarsDec. 2016
works great for sealing a puzzle, dries quickly and goes on smooth
Three StarsJan. 2018
Product as expected
WorksJul. 2022
I used it for a resin project using photo. Protected photos!
So I'm new to modpodge. But it seems to stay sticky even after it's dried so if I set something on top of it it sticks. Much cheaper than the stuff at Joans though.
I was very satisfied with this product. It was easy to apply and clean up was easy and fast. Drying time was fast and did not have to wait for long before applying another coat.
Mod Podge CS11202 Original 16-Ounce Glue, ...great product for crafts...Big size it is 16 Fl Oz... shipped in two days, package was perfect for size, no damage. Will buy again.
Four StarsAug. 2018
Works great, I however was missing my lid but I improvised.
It works great to glue the puzzle together. Then we frame it.
Nothing extra special about this glue. I was excited to use this because of the gloss effect but I was kinda disappointed when I didn't see any gloss at allll. It was like plain Elmer's glue. I applied maybe about 5 coats (making sure each coat was dried before applying the next) but still no gloss. The glue left a sticky feel to it despite letting it dry for daysssss.
Get crafty!Apr. 2015
Came super fast, I use it for many arts and crafts

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