Adhesives, Sealants & Lubricants product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Command & 3M Claw Picture Hanging Set - Command Large Picture Hanging Strips 14 Pairs White with 3M Claw Drywall Picture Hangers Holds 45 lb.
Command Medium and Large Picture Hanging Strips, Damage Free Hanging Picture Hangers, No Tools Wall Hanging Strips for Living Spaces, Black, 8 Medium Pairs and 8 Large Pairs
ScotchBlue Original Multi-Surface Painter's Tape, .94 inches x 60 yards (180 yards total), 2090, 3 Rolls
Gorilla Super Glue Gel XL, 25 Gram, Clear, (Pack of 6)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Adhesives, Sealants & Lubricants category on Amazon is quite high at 4.65 out of 5. This indicates a generally high level of customer satisfaction with these products. Additionally, the fact that there are a total of 18,007 reviews suggests that there is a significant customer base for these products, further reinforcing their popularity. Considering the high average rating and the large number of reviews, it can be concluded that customers are generally satisfied with the Adhesives, Sealants & Lubricants available on Amazon. This indicates that these products are likely to be of good quality and meet customer expectations. Based on this conclusion, my advice would be to continue offering a wide range of Adhesives, Sealants & Lubricants products on Amazon, ensuring that they are of high quality and meet customer needs. It would also be beneficial to encourage customers to leave reviews and provide feedback, as this can help in maintaining and improving customer satisfaction. Additionally, monitoring customer reviews and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is wall, the most common behavior is hang picture . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is most commonly used for hanging pictures and crafting, with the most popular places to use it being on walls, in houses, and in apartments. Additionally, the top three users of the product are daughters, kids, and sons. From this information, we can infer that the product is likely a type of adhesive or sealant that is commonly used for DIY projects and home improvement tasks. The fact that it is frequently used for hanging pictures suggests that it is a strong and reliable adhesive, while the mention of crafting indicates that it may also be versatile and easy to work with. As for the customer profile, it seems that the product is popular among families with children, particularly those with daughters and sons. This suggests that the product may be marketed towards parents who are looking for a reliable and easy-to-use adhesive for their household projects. Additionally, the fact that the product is commonly used in apartments suggests that it may be popular among renters who are looking for a temporary solution for hanging pictures and other decorations. Based on this data, some suggestions for the customer profile might include targeting parents with young children, particularly those who live in apartments or other rental properties. Additionally, the product could be marketed towards DIY enthusiasts and crafters who are looking for a versatile and reliable adhesive for their projects. By focusing on these customer segments, the product could potentially increase its market share and appeal to a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are glue, adhesive, product, frame, strip. The most mentioned elements about glue are dry too quickly(3.00%), do not work(2.90%).
The top 5 positive reviews are glue, product, tape, adhesion, shelf. The most mentioned elements about glue are solid(4.58%), dry fast(1.49%).
dry too quickly3.00%
do not work2.90%
sent dry0.93%
come right off0.64%
dry fast1.49%
good quality1.37%
hold up well0.63%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across different products in the Adhesives, Sealants & Lubricants category is glue. It appears in the top 1 con aspect for both vacuum and tip, and also in the top 5 cons for both products. This suggests that glue might be a significant concern for consumers when it comes to adhesives, sealants, and lubricants. On the other hand, the top 1 pro aspect mentioned most is also glue, although with a lower percentage. This indicates that there might be some positive aspects associated with glue in this category, but it is not as prominent as the negative aspects. Considering the cons mentioned, it seems that issues related to glue, such as adhesive properties, product quality, frame adhesion, and strip shelf life, are common concerns for consumers. These cons could potentially include problems like weak bonding, difficulty in application, or limited durability. To improve product development and selection in this category, it would be beneficial to address the issues related to glue. Manufacturers could focus on enhancing the adhesive properties of their products, ensuring better quality control, and improving the durability of the adhesive bonds. Additionally, providing clear instructions for application and storage could help users achieve optimal results. Furthermore, it would be valuable to conduct market research and gather feedback from consumers to identify other cons and pros specific to different products within the Adhesives, Sealants & Lubricants category. This information can guide further product development and help in selecting the most desirable features for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
hold up to 16 pound3
gorilla glue backing2

Based on the data provided, it seems that customers in the Adhesives, Sealants & Lubricants category are primarily motivated by the product description when making a purchase. This could be because these types of products have specific uses and customers want to ensure they are getting the right product for their needs. Additionally, brand reputation and recommendations from friends also play a role in the decision-making process. To optimize Amazon listings for this category, it would be important to focus on creating detailed and accurate product descriptions that highlight the specific uses and benefits of each product. Including customer reviews and ratings can also help build trust and credibility with potential buyers. Additionally, leveraging brand reputation and social proof through customer testimonials and influencer partnerships could also be effective strategies for driving sales in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
adhesive strong8
adhesion strong
adhesive adhere to wall
adhesive strip hold up
glue hold good
good adhesive
Adhesion could be better5
adhesion good
adhesion improves
adhesion more sturdy
improve adhesion
bond glue
glue metal
use glue
last long5
last long
good seal4
seal good
strong seal

Based on the customer expectations mentioned, it is clear that the most important factor for customers when it comes to adhesives, sealants, and lubricants is the strength of the adhesive. This is mentioned eight times, which indicates that customers are looking for products that will provide a strong and reliable bond. In addition to this, customers also expect the product to work effectively, which is mentioned eight times. This suggests that customers are looking for products that are easy to use and provide consistent results. Finally, customers mention the word "good" ten times, which indicates that they are looking for products that are of high quality and provide good value for money. Based on these customer expectations, sellers should prioritize product development that focuses on creating adhesives, sealants, and lubricants that provide a strong and reliable bond, are easy to use, and provide consistent results. Additionally, sellers should focus on creating products that are of high quality and provide good value for money. When it comes to marketing promotion factors, sellers should focus on highlighting the strength of their adhesives, sealants, and lubricants, as well as their ease of use and consistent results. Additionally, sellers should emphasize the quality of their products and the value they provide to customers. By focusing on these factors, sellers can effectively meet customer expectations and differentiate themselves from competitors in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love it.Mar. 2021
Love it 1st glue gun ever and I love it.
Shea aitken
Bought this for my Christmas crafting and found it was the perfect size, with a long cord. Great strength.
D. Hale
nothing good, the glue runs back up the glue gun/stick after the glue gun heats up. I first thought maybe laying it down was a problem but I cleaned it up and then when I tried it a second time with it just upright and when you pull the trigger the glue runs up the stick and clogs the trigger feed. I wish I would have tried it sooner so I could have been able to send it back. So I hope this review will help someone to not make the same mistake that I make.
Ronald A Berg
Best everApr. 2022
Have had several glue guns in my life this one is best ever.
Marty K
Glue gun is useless when it clogs and back flows like seen in picture.. Then you have to unclog it. This is under very slow feed and high heat. Buy something else!
GreatDec. 2022
Great glue and gun.
This glue gun is extremely hot when put on the hot setting, so I don’t use that, I use low setting. The glue melts in the glue loading chamber, then goes down inside the gun and melts through to the trigger, now I can’t use it at all!!! Don’t waste your money!!!
Laura R
Great little gun. Heats up quickly and helps get the job done quickly and easily
Love this glue gun and sticks! Super fast drying. I used it to glue an edge onto carpet to create an area rug and was perfect. Very lightweight, heats up super fast and quick drying.
NiceDec. 2021
Great product thanks.

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