Aftermarket Systems product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
AstroAI Digital Tire Pressure Gauge, Heavy Duty Tire Inflator Gauge 250PSI Air Chuck Compressor Accessories with Stainless Braided Hose, Rotatable Dial&Quick Connect Coupler for Truck/RV/SUV

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Aftermarket Systems category on Amazon is 4.5 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 3851 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally pleased with the Aftermarket Systems they have purchased from Amazon. This positive feedback could be attributed to various factors such as product quality, functionality, ease of use, and customer service. Considering the high number of reviews, it is important to note that customer satisfaction is not guaranteed for every product within the Aftermarket Systems category. It is advisable for potential buyers to carefully read individual product reviews and consider their specific needs before making a purchase. This will help ensure that they select a product that aligns with their requirements and preferences. Furthermore, it is always beneficial to compare different products within the category, paying attention to features, prices, and customer feedback. This will enable customers to make an informed decision and increase the likelihood of satisfaction with their purchase. In conclusion, the Aftermarket Systems category on Amazon appears to have a high average rating and a significant number of reviews, indicating overall customer satisfaction. However, it is essential for customers to conduct thorough research, read individual product reviews, and compare options before making a purchase to ensure they find the best product for their specific needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is night, the most common location is travel trailer, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and preferences of the product in question, which falls under the category of Aftermarket Systems. Firstly, it is evident that the product is frequently mentioned in relation to the wife, friend, and family. This suggests that the product is likely used and appreciated by individuals who prioritize spending time with loved ones. The high number of mentions for the wife and friend indicates that these individuals may play a significant role in the decision-making process or are frequent users of the product. Secondly, the top three places where the product is used are travel trailers, cars, and trailers. This implies that the product is commonly utilized in mobile settings, such as during travel or transportation. The high number of mentions for travel trailers suggests that the product is particularly popular among individuals who enjoy camping or road trips. Lastly, the most common usage of the product is for travel, followed by driving. This aligns with the previous observation about the product being used in mobile settings. It indicates that customers primarily seek this product to enhance their travel experiences, whether it be for leisure or practical purposes. Based on this analysis, we can suggest a potential customer profile. The ideal customer for this product is likely someone who values spending time with their loved ones, enjoys traveling or going on road trips, and seeks to enhance their travel experiences. They may own a travel trailer or frequently use a car or trailer for transportation. This customer profile could be further refined by considering additional factors such as age, income level, and specific interests related to travel and outdoor activities. To better cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's ability to enhance family bonding, travel experiences, and convenience during mobile activities. Promoting features that are particularly useful in travel trailers, cars, and trailers would also be effective. Additionally, considering partnerships or collaborations with travel-related businesses or influencers could help reach the target audience more effectively.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sensor, display, instruction, product, tire. The most mentioned elements about sensor are do not work(2.95%), bulky(0.64%).
The top 5 positive reviews are install, product, system, sensor, instruction. The most mentioned elements about install are easy(9.58%), fast(1.41%).
do not work2.95%
stop work after just a few minute0.64%
go off too much0.38%
straight forward0.54%
no issue0.33%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros in the category of Aftermarket Systems. The top con aspect mentioned most frequently is the sensor, accounting for 10.51% of the mentions. Other cons include issues with the display, instructions, product quality, and tire performance. On the other hand, the top pro aspect mentioned most is the ease of installation, accounting for 12.73% of the mentions. The cons mentioned indicate that there are several areas for improvement in Aftermarket Systems. The sensor-related issues seem to be a significant concern, suggesting that there may be reliability or accuracy problems with the sensors used in these systems. Additionally, issues with the display, instructions, and product quality indicate a need for better user experience and product design. The problems with tire performance also suggest that there might be room for improvement in terms of compatibility and effectiveness. To enhance product development and selection in this category, it would be beneficial to focus on addressing the mentioned cons. Improving the reliability and accuracy of sensors should be a priority, as it is the most frequently mentioned con. Providing clearer instructions and enhancing the overall product quality would also contribute to a better user experience. Additionally, conducting thorough compatibility testing with different tire types and models could help address the tire-related concerns. By addressing these cons and improving the overall user experience, Aftermarket Systems can become more appealing to consumers and gain a competitive edge in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
ability to change end without have to buy different tool1
easy to read1

Based on the data provided, it seems that customers primarily buy products in the Aftermarket Systems category due to the product description. This suggests that customers value detailed information about the product, which helps them make informed purchasing decisions. The product description being the top feature indicates that customers rely on it to understand the product's features, benefits, and specifications. Some reasons why the product description is the top feature could be: 1. Clarity: A well-written product description provides clear and concise information about the product, making it easier for customers to understand its purpose and functionality. 2. Differentiation: A detailed product description helps customers differentiate between various options available in the market, allowing them to choose the one that best suits their needs. 3. Trustworthiness: A comprehensive product description instills trust in customers, as it shows that the seller has taken the time to provide accurate and reliable information about the product. Based on this information, here are some suggestions for Amazon listing optimization: 1. Enhance product descriptions: Ensure that the product descriptions are detailed, informative, and highlight the unique selling points of the product. Use bullet points, headings, and subheadings to make the information easily scannable. 2. Include relevant keywords: Optimize the product description with relevant keywords that customers are likely to search for. This will improve the visibility of the product in search results. 3. Use high-quality images: Supplement the product description with high-resolution images that showcase the product from different angles. This will give customers a better visual understanding of the product. 4. Include customer reviews: Incorporate positive customer reviews in the product listing to build trust and provide social proof. This can further reinforce the information provided in the product description. By focusing on improving the product description, optimizing keywords, using high-quality images, and leveraging customer reviews, sellers can enhance their Amazon listings and attract more customers in the Aftermarket Systems category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
display large7
display large
screen large
large display
screen big
slightly big display
last long6
last long
brighter screen4
brighten display
brighter display
brighter display unit
lcd display brighter
gauge read tire pressure inflate4
measure tire pressure
read tire pressure device
reading of current tire pressure
register tire pressure
2 year ago3
year ago
4 last3
know sooner3

Analysis of Customer Expectations for Aftermarket Systems: Based on the customer expectations mentioned, it is clear that there are three key factors that customers value in Aftermarket Systems: display size, durability, and screen brightness. Let's delve into each of these factors and provide suggestions for product development prioritization and marketing promotion. 1. Display Size: Customers have emphasized the importance of a large display, with seven mentions. This indicates that they value a clear and easily readable interface. To meet this expectation, sellers should prioritize developing Aftermarket Systems with larger screens. This could involve increasing the screen size or optimizing the user interface to make better use of the available screen real estate. 2. Durability: Customers want Aftermarket Systems that last long, as indicated by six mentions. This expectation suggests that customers are looking for products that are built to withstand wear and tear over an extended period. Sellers should focus on product development that emphasizes durability, using high-quality materials and robust construction. Additionally, offering warranties or extended support can help instill confidence in customers regarding the longevity of the product. 3. Screen Brightness: Four mentions of a brighter screen highlight the importance of visibility, especially in different lighting conditions. Sellers should prioritize developing Aftermarket Systems with screens that offer excellent brightness levels, ensuring optimal visibility even in bright sunlight or low-light environments. This could involve using brighter display technologies or incorporating adaptive brightness features that automatically adjust to ambient lighting conditions. Suggestions for Product Development Prioritization: Based on the analysis, sellers should prioritize the following aspects in product development: 1. Display Size: Focus on increasing the screen size or optimizing the user interface to provide a larger and more user-friendly display. 2. Durability: Emphasize the use of high-quality materials and robust construction techniques to ensure the longevity of the Aftermarket Systems. 3. Screen Brightness: Develop screens that offer excellent brightness levels, ensuring optimal visibility in various lighting conditions. Marketing Promotion Factors: To effectively promote Aftermarket Systems, sellers should consider the following factors: 1. Highlight the large display: Emphasize the benefits of a larger screen, such as improved readability and enhanced user experience. 2. Emphasize durability: Showcase the product's durability through marketing materials, customer testimonials, or warranty offers to instill confidence in potential buyers. 3. Showcase screen brightness: Highlight the screen's brightness capabilities, demonstrating how it enhances visibility in different lighting environments. 4. Provide comparisons: Compare the Aftermarket Systems with competitors' products, showcasing how they excel in terms of display size, durability, and screen brightness. By prioritizing these factors in product development and effectively promoting them, sellers can meet customer expectations and differentiate their Aftermarket Systems in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Michael Davis
Works okay.Jul. 2022
Bought this product because I needed something for my 37’ travel trailer. It worked okay from the beginning and has just gotten worse. After a 3.5 hour trip, it never connected to the sensors until we got to our site, unhooked, and parked the truck next to the camper. I’ve had the camper at storage for about a week now and it thinks that it’s still connected to the sensors and that they are working even though they are 10+ miles away. Save the time and effort and just go with a TST system.
R Rogers
Bought this to use on our travel trailer. I installed it first on my truck and initially got only three of the four sensors to work. Took removed the bad sensor and reinstalled it. Shut down the monitor, turned it back on and two of the four sensors worked. When they did work the tire pressure was off by 2-4 psi. That could be differences between the TPMS and my tire pressure gauge (which actually is a pretty good one). The manual was not the easiest thing to understand sometimes. The one thing not in the manual that I recall seeing is that to get the sensors to activate you have to get the tires rolling. I got that tidbit from a You Tube video. Overall very disappointing product. Pass it by.
Easy to install and does exactly what you need it to. The non-adhesive sticky pad is great, so it's easy to move around and not leave residue on the dash.
Haven't used it too much, only plan on using it for long trips and stuff, but in my test run it did a nice job of reading the pressures and keeping everything updated
Does what it's supposed to do. I was alarmed when it started beeping on our 1st trip with it installed. I then realized that I set the 'high' pressure too low. I pulled into a parking lot, let some air out of the tires & didn't have any problems the rest of the trip. You've got to do some research if you want to set the 'high pressure' alarm correctly. There are at least 5 variables to get the alarm set properly. Starting pressure & outside air temp are important too.
UPDATE: I have to give it 1 star after almost a year of use. Today I noticed I had a flat tire. The TPMS system still shows perfect tire pressure even though the valve stem and sensor are completely missing. I wonder how long I drove on a completely flat tire :[ I love having this pressure monitor. Easy to install in minutes. The solar charging is awesome. I don't need any unsightly Power cables hooked up. The automatic blue backlighting at night is great for easy visibility and if any tire goes below my set threshold the backlight turns red and an alarm goes off to warn me.
Used while towing a travel trailer. Worked every time.
Complicated to use
Manuel Moreno
Great productFeb. 2022
Works even better than anticipated. Very easy to use
Didn’t workJul. 2022
Used it on a camper it didn’t work. Lost a tire. Unit didn’t notice loss of pressure until we stopped moving. Edit to original: I added one star because they did reach out to “make it right” and refunded our purchase in full without having to send anything back (which is good since it’s in the trash). Wouldn’t buy or recommend the product but I added a star for decent customer service (which can be hard to find these days. I didn’t reach out to them, they followed up on my review).

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