Aikido product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 4
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
E-BOGU Aikido Black Tetron Hakama
BUTOKU E-BOGU 100% Cotton Bleached Aikido Uniform Set
E-BOGU BUTOKU Brand HiDriTex Aikido Uniform Set
E-BOGU BUTOKU Brand Double Layer Aikido Uniform Set

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Aikido product on Amazon has an average rating of 4.24 out of 5 and a total of 29 reviews. This suggests that customers are generally satisfied with the product, as the rating is above average and there are a decent number of reviews. However, it's important to note that the data only provides a snapshot of customer satisfaction and doesn't necessarily represent the entire customer base. It's possible that there are customers who are dissatisfied with the product but haven't left a review. If you're considering purchasing this Aikido product, it's a good idea to read through the reviews to get a better understanding of what customers like and dislike about the product. Additionally, you may want to consider reaching out to the seller or manufacturer to ask any questions you may have before making a purchase. Overall, the data suggests that the Aikido product on Amazon has generally positive customer satisfaction, but it's important to do your own research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw a few conclusions and make some suggestions about the customer profile for the Aikido product. Firstly, it seems that the product is primarily used by individuals who have a personal connection to Aikido. The top three users mentioned are the husband, sensei (which means teacher or instructor in Japanese), and son. This suggests that the product is popular among Aikido practitioners and enthusiasts, including both beginners and experienced individuals. Secondly, the top three places where the product is used are the home dojo, which implies that many users have a dedicated space for Aikido training at home. However, there are also two mentions of "undefined" places, which could indicate that the product is versatile and can be used in various locations, such as regular gyms or community dojos. Lastly, the top two usages of the product are Aikido and Aikido training. This indicates that the product is specifically designed for Aikido practice and is likely tailored to meet the needs of Aikido practitioners. Based on these findings, we can suggest that the customer profile for this product is likely to be individuals who are passionate about Aikido and actively engage in its practice. They may include beginners who train at home or in community dojos, as well as more advanced practitioners who have their own dedicated training space. The product should cater to the specific needs of Aikido training, providing features and functionalities that enhance the practice of this martial art. To further refine the customer profile, it would be helpful to gather additional data, such as age range, gender, and level of experience of the users. This information can provide deeper insights into the target audience and help tailor marketing strategies and product development to better meet their needs.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are gi, pleat, belt, product liner inside, roll up the sleeve. The most mentioned elements about gi are big(20.00%), do not last me(20.00%).
The top 4 positive reviews are product, gi, material, jacket. The most mentioned elements about product are good quality(40.00%).
do not last me20.00%
product liner inside20.00%
roll up the sleeve20.00%
good quality40.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards the Aikido category is mixed. While the top pro aspect mentioned is the product itself, the top con aspect mentioned is gi, followed by pleat, belt, product liner inside, roll up the sleeve, material, and jacket. The top 5 cons of the tip are product, gi, material, jacket, and undefined. The pros of the Aikido category seem to be centered around the product itself, which suggests that there is a demand for high-quality Aikido products. However, the cons mentioned suggest that there are issues with the design and materials used in the products, particularly with the gi, pleat, belt, and product liner inside. To improve the Aikido category, product development should focus on addressing these cons. For example, the gi could be redesigned to be more comfortable and durable, and the pleat and belt could be made with higher-quality materials. Additionally, product liners inside the Aikido products could be improved to provide better support and comfort. In terms of product selection, it is important to consider the needs and preferences of Aikido practitioners. This could involve conducting market research to better understand what features and materials are most important to them. By addressing these needs and preferences, the Aikido category can be improved and better meet the needs of its customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the data provided, it seems that customers are interested in buying products related to Aikido. The top feature that motivates buyers to make a purchase is the product description. This suggests that customers are looking for detailed information about the product before making a decision to buy. Some possible reasons why the product description is the top feature could be that Aikido is a martial art that requires specific equipment and clothing, and customers want to make sure they are getting the right product for their needs. Additionally, Aikido is a relatively niche market, so customers may not be as familiar with the products available and need more information to make an informed decision. To optimize an Amazon listing for Aikido products, it would be important to focus on creating detailed and informative product descriptions. This could include information about the materials used, sizing, and any specific features that make the product unique. Additionally, including high-quality images and customer reviews can help build trust with potential buyers and increase the likelihood of a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
No data

Based on the information provided, it is unclear what specific customer expectations are being referred to in the context of Aikido. However, in general, customers who are interested in Aikido may have certain expectations when it comes to the quality and effectiveness of training materials, equipment, and instructional resources. For example, customers may expect Aikido training materials to be comprehensive, easy to understand, and provide clear demonstrations of techniques. They may also expect equipment such as uniforms, mats, and weapons to be of high quality and durable. Additionally, customers may expect instructional resources such as books, videos, and online courses to be engaging, informative, and provide a thorough understanding of Aikido principles and techniques. To meet these expectations, sellers of Aikido products should prioritize product development that focuses on quality, effectiveness, and user-friendliness. This may involve investing in high-quality materials and equipment, as well as developing instructional resources that are engaging, informative, and easy to use. In terms of marketing promotion factors, sellers should focus on highlighting the unique benefits of their Aikido products, such as their effectiveness in improving physical fitness, self-defense skills, and overall well-being. They should also consider targeting specific customer segments, such as beginners or advanced practitioners, and tailoring their marketing messages accordingly. Overall, by prioritizing product development and marketing efforts that meet customer expectations, sellers of Aikido products can build a loyal customer base and establish themselves as leaders in the industry.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It's durable.Aug. 2018
I just have to stop sweating so much when I'm wearing it.
I am very disappointed with this hakama. I bought it in December and have had to order another one by the beginning of March. One of the pleats broke free from the waist attachment and a week later the entire crotch of the pants have ripped out. I have other students that I train with that have had their hakama for years. This hakama is NOT up to any kind of real training. It will not last.
Love this new gi!!! I have been practicing Aikido for over 10 years, but have never purchased a gi online. This one is very soft!! Came a bit big, but as the other reviews said, I ordered it that way to allow room for shrinkage. It did shrink, and now it fits perfect! My 60 something year old sensei was impressed with it when I first showed up to the dojo wearing it!
Daniel M Deal
Four StarsApr. 2018
well made, but sizing chart indicated I buy a size that was a bit large.
Matthew K Cyr
Four StarsJun. 2016
fits as expected
Five StarsNov. 2015
Good quality Aikido Gi. Good fit, follow the size chart provided to get it right.
Jim H.
The Gi fit great, the belt on the other hand seems to have shrunk over the 24 years since my last purchase : )
Four StarsFeb. 2018
Totally fine.Jan. 2020
Used for my sons outfit for Aikido.
Dean Willis
Well sewnJul. 2016
Solidly made, but the belt might be a bit small relative to the waist of the trousers. If in doubt, size up one.

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