Air Fryers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Ninja AF101 Air Fryer that Crisps, Roasts, Reheats, & Dehydrates, for Quick, Easy Meals, 4 Quart Capacity, & High Gloss Finish, Black/Grey
COSORI Pro II Air Fryer Oven Combo, 5.8QT Max Xl Large Cooker with 12 One-Touch Savable Custom Functions, Cookbook and Online Recipes, Nonstick and Dishwasher-Safe Detachable Square Basket
Ninja DZ550 Foodi 10 Quart 6-in-1 DualZone Smart XL Air Fryer with 2 Independent Baskets, Smart Cook Thermometer for Perfect Doneness, Match Cook & Smart Finish to Roast, Dehydrate & More, Grey
Instant Vortex Plus 6-in-1, 4QT Air Fryer Oven, From the Makers of Instant Pot with Customizable Smart Cooking Programs, Nonstick and Dishwasher-Safe Basket, App With Over 100 Recipes, Stainless Steel
Instant Omni Plus 19 QT/18L Air Fryer Toaster Oven Combo, From the Makers of Instant Pot, 10-in-1 Functions, Fits a 12" Pizza, 6 Slices of Bread, App with Over 100 Recipes, Stainless Steel

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Air Fryers category on Amazon has a high level of customer satisfaction. With an average rating of 4.67 out of 5 and a total of 32,413 reviews, it suggests that customers are generally happy with their purchases and are willing to leave positive feedback. If you are considering purchasing an air fryer, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Look for reviews that mention the features you are interested in, such as size, cooking capacity, and ease of use. Additionally, pay attention to any negative reviews to see if there are any common issues that customers have experienced. Overall, it seems that the Air Fryers category on Amazon is a good choice for those looking to purchase a high-quality appliance for their kitchen. Just be sure to do your research and read through the reviews before making a purchase to ensure that you are getting the best product for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is cook . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be family-oriented individuals who enjoy cooking and spending time in the kitchen. The fact that "family" is the most frequently mentioned term suggests that this product is likely to be used in households with multiple people, and the high number of mentions for "husband" and "daughter" suggests that these individuals may be particularly interested in using the product. In terms of usage, it seems that the primary purpose of this product is for cooking, as this is the most frequently mentioned usage. However, it is also worth noting that many customers seem to view this product as a good gift option, which suggests that it may be popular for special occasions or holidays. Based on this data, some suggestions for the customer profile might include targeting families with children, particularly those who enjoy spending time in the kitchen and trying out new recipes. Additionally, marketing efforts could focus on the product's versatility and potential as a gift option, particularly for special occasions like birthdays or holidays. Finally, it may be worth considering ways to highlight the product's ease of use and convenience, as these are likely to be important factors for busy families who are looking for ways to simplify their cooking routines.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are air fryer, basket, product, button, handle. The most mentioned elements about air fryer are do not work(1.20%), small(1.20%).
The top 5 positive reviews are air fryer, size, food, basket, product. The most mentioned elements about air fryer are easy to clean(2.70%), look good(1.17%).
Kitchen & Dining > Small Appliances > Fryers > Air Fryers
air fryer7.26%
do not work1.20%
bad odor0.68%
smell like plastic0.61%
air fryer10.42%
easy to clean2.70%
look good1.17%
good size0.66%
good feature0.59%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con and pro aspect mentioned most in the Air Fryer category is the air fryer itself. This suggests that the performance of the air fryer is a significant factor in determining customer satisfaction. The top 5 cons mentioned for air fryers are the basket, product, button, handle, and size. These cons suggest that customers may have issues with the design and functionality of the air fryer, such as difficulty in using the buttons or handling the product. Additionally, the size of the air fryer may be a concern for some customers. On the other hand, the top 1 pro aspect mentioned most is the air fryer itself, which suggests that customers appreciate the cooking performance of air fryers. This is likely due to the fact that air fryers can cook food with less oil, resulting in healthier meals. To improve product development and selection, manufacturers should focus on addressing the cons mentioned by customers. For example, they could improve the design of the basket and handle to make them more user-friendly. Additionally, they could offer air fryers in a variety of sizes to accommodate different customer needs. Overall, the data suggests that air fryers are a popular category, but there is room for improvement in terms of product design and functionality. By addressing customer concerns, manufacturers can create air fryers that are more user-friendly and meet the needs of a wider range of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
air fryer19
easy to clean9

Based on the data provided, it seems that customers are primarily motivated to buy air fryers based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and specifications. Other factors that influence customer purchasing decisions include recommendations from friends and family, as well as advertising attraction. However, these factors appear to be less important than the product description. To optimize Amazon listings for air fryers, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the cooking capacity, temperature range, and cooking time, as well as any additional features such as digital controls or preset cooking programs. Additionally, sellers should consider including customer reviews and ratings to help build trust and credibility with potential buyers. Finally, sellers should also consider investing in targeted advertising campaigns to increase visibility and attract more customers to their listings.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner62
large size61
big size
large size
size large
basic recipe book49
recipe book
cook book
good recipe book
baking guide recipe book
air fryer39
air fryer
air fryer sooner
air fry more thing
air fryer big
air fryer design
last long35
last long
last forever
last awhile
longer lasting24
last longer
lasting longer
basket big16
basket big
basket large
big basket
basket size big
big square basket
2 year ago13
year ago
month ago
while ago

Based on the customer expectations mentioned, it seems that customers are looking for air fryers that are big in size and can accommodate larger quantities of food. Additionally, customers want to know sooner about the features and benefits of the air fryer before making a purchase decision. To meet these expectations, sellers should prioritize product development that focuses on creating air fryers with larger capacities. This could include developing air fryers with larger baskets or multiple baskets to accommodate more food. Additionally, sellers should focus on providing detailed product information to customers, such as the size and capacity of the air fryer, as well as its features and benefits. In terms of marketing promotion factors, sellers should focus on highlighting the size and capacity of their air fryers in their marketing materials. This could include showcasing the amount of food that can be cooked in the air fryer or highlighting the size of the basket. Additionally, sellers should focus on providing detailed product information to customers through their website and social media channels, as well as through customer reviews and testimonials. Overall, by prioritizing product development that meets customer expectations for larger size and providing detailed product information, sellers can better meet the needs of their customers and improve their marketing efforts.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The replacement includes four filters. You'll need two to change filter. VERY Important: once it is changed, plug in, press the bake button and reset button simultaneously until it says filter reset. "Change filter "light should go away at that time.
Just like the original filters that came with my 6 qt Instant Vortex Plus Air Fryer with ClearCook & OdorErase, and they fit perfectly.
Went right into our air fryer and works great.
Easy to take out and install the one that came with my air fryer originally lasted 6 months. Bought 2 packs which are packs of 2 ct so shouldn't have to worry for a couple years. 👍🏻arrived on time
No directions to reset air fryer!
R. Reilly
Product is what its supposed to be. 4 come in the package as i couldn't find that info anywhere in the description
Original replacement. Works very well but seems to me it’s overpriced for what it
I bought these when the filter light came on, and when I went to put them in, I realized I could flip the filters and get another use out of them. So I recommend the filter as they fit and work and everything, but you don't need to replace as often as it alerts you to!
Paul Raeburn
I love the new air fryer and it is getting much more use than my previous unit, so I bought the filters in advance.
Princess Mio
Do yourself a favor and don’t buy the 2 pack. They also come in packs of 10 for only a few dollars more on Amazon.

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