Alarm Clocks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
46,485
This insight is based on the data from the best seller products. The top 5 of them are:
SZELAM Digital Clock Large Display, LED Alarm Electric Clocks Mirror Surface for Makeup with Diming Mode, 3 Levels Brightness, Dual USB Ports Modern Decoration for Home Bedroom Decor-Black
B07P464Q5X
DreamSky Compact Digital Alarm Clock with USB Port for Charging, 0-100% Adjustable Brightness Dimmer, White Bold Digit Display, Adjustable Alarm Volume, Bedside Alarm Clock with Snooze,12/24Hr
B07RBMMJPN
Sonic Bomb Dual Alarm Clock with Bed Shaker, Camouflage | Sonic Alert Vibrating Alarm Clock Heavy Sleepers, Battery Backup | Wake with a Shake
B01CUNCTDA
uscce Small Colorful Alarm Clock for Kids Bedroom - 7 Color Night Light, 0-100% Dimmer, Rainbow Digit Display, 5 Alarm Sounds, USB Charger, Easy to Set, Snooze, Compact Clock for Teens Boys Bedside
B0B9T2CTXM
Digital Alarm Clock, with Wooden Electronic LED Time Display, 3 Alarm Settings, Humidity & Temperature Detect, Wood Made Electric Clocks for Bedroom, Bedside… (Yellow)
B07WK5C89W

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Alarm Clocks category on Amazon has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 46,485 reviews, it's clear that many customers are happy with their purchases. If you're looking to buy an alarm clock on Amazon, it's a good idea to read through the reviews to get a sense of what other customers have experienced. Look for patterns in the reviews, such as common complaints or issues that customers have had with certain products. This can help you make an informed decision about which alarm clock to buy. Overall, it seems that the Alarm Clocks category on Amazon is a good place to find a reliable and high-quality alarm clock. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is night, the most common location is bedroom, the most common behavior is wake up . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents, specifically mothers, who are likely using it to wake up their children in the morning. The fact that "daughter" and "son" are the top two mentioned users suggests that this product is primarily being used in family households. The top three places to use the product are all related to the bedroom, which further supports the idea that this product is being used primarily for waking up in the morning. Additionally, the fact that "nightstand" is one of the top three places suggests that users are keeping the product close to their beds for easy access. The second most popular usage of the product is as a gift, which suggests that this product may be popular for special occasions such as birthdays or holidays. This could be a potential marketing angle for the company, as they could focus on promoting the product as a thoughtful and practical gift option. Based on this data, the customer profile for this product is likely parents who are looking for a reliable and easy-to-use alarm clock for their children. They may also be interested in giving the product as a gift to friends or family members. To appeal to this customer profile, the company could focus on promoting the product's reliability and ease of use, as well as its potential as a gift option. They could also consider offering customizable features such as different alarm sounds or colors to appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are clock, button, alarm, light, instruction. The most mentioned elements about clock are do not work(0.88%), small(0.77%).
The top 5 positive reviews are clock, number, brightness, light, sound. The most mentioned elements about clock are easy to set up(1.60%), easy to read from across the room(1.45%).
Home & Kitchen > Home Décor > Clocks > Alarm Clocks
Cons
clock9.88%
do not work0.88%
small0.77%
do not keep track of time0.74%
bright0.50%
hard to work with0.34%
button6.94%
alarm6.37%
light3.99%
instruction3.32%
Pros
clock11.75%
easy to set up1.60%
easy to read from across the room1.45%
good1.44%
sweet look0.87%
bright0.77%
number5.80%
brightness5.72%
light4.75%
sound4.16%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the clock feature is both the most commonly mentioned pro and con aspect of alarm clocks. This suggests that consumers place a high value on having a clock on their alarm clock, but also have some issues with the clock feature, such as difficulty setting it or it being too bright. Other common cons mentioned include buttons, alarms, lights, and instructions. These issues may be related to usability and ease of use, which are important factors for consumers when selecting an alarm clock. On the positive side, the fact that the clock feature is also the most commonly mentioned pro suggests that consumers are generally satisfied with the basic functionality of alarm clocks. However, there may be opportunities for product development to improve the usability and convenience of alarm clocks, such as by simplifying the instructions or making the buttons more intuitive. In terms of product selection, it may be important for manufacturers to prioritize the clock feature and ensure that it is easy to use and customize. Additionally, addressing common issues such as brightness and sound could help to improve the overall user experience and satisfaction with alarm clocks.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others86
clock15
adjustable brightness14
dimming feature10
loud10

Based on the data provided, it seems that customers are primarily motivated to buy alarm clocks based on the product description. This makes sense, as an alarm clock is a functional item that needs to meet certain criteria in order to be effective. Customers want to know exactly what they're getting before they make a purchase, and the product description is the best way to convey that information. Other factors that may influence a customer's decision to buy an alarm clock include recommendations from friends and price. However, these factors are less important than the product description, as they are mentioned much less frequently. To optimize an Amazon listing for an alarm clock, it's important to focus on the product description. Make sure it is detailed and informative, highlighting the key features and benefits of the product. Use clear, concise language and include high-quality images to help customers visualize the product. Additionally, consider offering customer reviews and ratings to help build trust and credibility with potential buyers. Finally, make sure the price is competitive and clearly displayed, but don't rely on price alone to sell the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long53
last long
last longer
last for long
last forever
battery backup50
battery backup
battery back up
backup battery
battery back-up
back up rechargeable battery
alarm louder42
alarm louder
alarm loud
alarm sound
louder alarm clock
more alarm sound
more31
more
louder-30
louder
louder-
snooze button30
snooze button
snooze
snooze button work
do not snooze feature
eliminate snooze button on
clock29
clock
clock last long
clock work
clock for
clock good
improvement24
improvement
improve
improve upon
adjust brightness24
adjust brightness
brightness control
adjustable brightness
control brightness
adjust brightness colored light
alarm feature sound24
different alarm sound
more alarm sound option
alarm prove dead loud
alarm sound gradual
alarm wake up softly

Based on the customer expectations mentioned, it is clear that the most important factor for an alarm clock is its longevity, followed closely by battery backup and a loud alarm. To prioritize product development, sellers should focus on creating alarm clocks that are durable and long-lasting. This could involve using high-quality materials, improving the manufacturing process, or incorporating features that prevent wear and tear over time. Additionally, sellers should ensure that their alarm clocks have a reliable battery backup system, as this is a key concern for customers. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their alarm clocks, as well as their loud alarm and reliable battery backup. They could also consider highlighting any additional features that set their alarm clocks apart from competitors, such as customizable alarm settings or a sleek design. Overall, by prioritizing product development and marketing efforts around the key customer expectations of longevity, battery backup, and a loud alarm, sellers can create and promote alarm clocks that meet the needs of their target audience and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Ronald Lynch
Purchased
Everything I wanted from a clock
Frank
Purchased
Not nearly loud enough
Dopat
Purchased
Perfect for location and setup only took minutes!
Chevy
Purchased
Worth itFeb. 2020
Works impressively, will wake up a sleeping ghost. Only problem is they break after 8 months or so of use.
Connorgk18
Purchased
Product worked well for a short amount of time, Woke me up every time until it started to smoke, needed to unplug and throw away
Cassi
Purchased
I gave it two stars because its not silent. Its a normal alarm clock. Otherwise it would have one for the massive amount of false advertising. I bought this because of the reviews. As I lay in bed half sleeping, half awake while this alarm went off i went over in my head what this review would say. That's how affective it is. Oh- my husband who I got it for still slept peacefully beside me. I read the reviews and thought" wow! This is so for my husband! He's slept through mortors going off near him! Nothing can wake him! But the level of a chainsaw, and anxiety, that'll do the job!" Now the only conclusion I can come up with is that the people who wrote the review have either never seen, used or heard a chainsaw, or they were paid to write such a fake exaggerated review. This alarm sounds normal. Lights? Didn't notice. Anxiety? None- and the doorbell ringing in my sleep wakes me in a panic. I went back to sleep, a little annoyed. My husband didn't budge. I have animals, some with high anxiety, they didn't even notice. Paid it no mind. Kids who are hard to wake- yep! I have those too. Didn't even disturb them in the slightest. Definitely not worth the money. Buy a normal alarm clock. That's what this is anyway. Watch the videos people have shared of this. That's reality. It doesn't get any louder. Waking up before it goes off because of fear? You bet! I'm so scared it won't be loud enough to wake me and I'll be late! It possibly giving me a heart attack? Absolutely! A heart attack because I'm late- again...because its a normal alarm clock! Seizures? Yep! Not from the lights though! From rushing, falling, hitting my head- because it caused me to be late!! Anxiety! Right on the money! I can't trust my alarm clock to wake me! That causes intense anxiety! Chainsaw- yep! I can see myself cutting it up with a chainsaw!
James Shaner
Purchased
Easy to use!Jun. 2020
I find this alarm clock to be one the easiest I have ever used! I really enjoy the adjustable green light display.
anatoly
Purchased
I bought this DreamSky Compact Digital Alarm Clock for my the mother and she like this a clock.
Gary Fleming
Purchased
The clock was exactly what I was expecting. It’s a little small and light, but is easy to operate and keeps accurate time. It doesn’t use a conventional plug. It uses a USB plug. However it has two USB outlets on back so you can also charge your cell phone. So far it’s working fine.
Ray D.
Purchased
Adjustable!Sept. 2022
This alarm clock works great! I can charge my phone next to my bed while I sleep. I like how I have the ability to fully adjust the loudness of the morning alarm! I don't disturb my neighbors in the apartment! I also like that I can adjust the display brightness, and changed it to 24 hour time.

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