Alcohol Tests product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.5
Total Reviews
836
This insight is based on the data from the best seller products. The top 5 of them are:
Breast Milk Alcohol Testing Strips (13 Pack) – Detect Alcohol in Breast Milk at Home – Individually Wrapped, Results in 2 Minutes (13 Pack) Without Any Urinalysis
B0B92BKC5V
BACtrack Trace Breathalyzer (2 Pack) | Professional-Grade Accuracy | DOT & NHTSA Compliant | Portable Breath Alcohol Tester for Personal & Professional Use
B07T94NSPM
24-Count of Papablic Breastmilk Alcohol Test Strips, 2-min Quick & Accurate Detection for Alcohol in Breastmilk, Test Strips for Breastfeeding Moms at Home
B07HTM7J29
BACtrack C-Series Breathalyzer Mouthpieces (20 Count) | Compatible with BACtrack C6 and C8 Breath Alcohol Testers
B07BP9BV23
Breastmilk Alcohol Test Strips, Quick & Precise Alcohol Test Strips, Simple Home Test for Breastfeeding Mothers, Easy to Get Accurate Test Results in 2 Minutes, 25 Test Strips
B0BR3G9MDR

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Alcohol Tests category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.47 out of 5 and a total of 836 reviews, it appears that many customers are satisfied with the product. However, it's important to note that this data alone may not provide a complete picture of customer satisfaction. It's possible that there are other factors at play, such as the price of the product or the quality of customer service provided by the seller. If you're considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying. Additionally, you may want to compare this product to others in the same category to see how it stacks up in terms of price, features, and overall value. Overall, it seems that this product has a solid reputation among customers in the Alcohol Tests category on Amazon. However, as with any purchase, it's important to do your research and make an informed decision based on your individual needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is morning, the most common location is car, the most common behavior is party . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Alcohol Tests product are friends, mothers, and husbands. The top places where the product is used are in the car, purse, and bar, indicating that it is a portable and convenient product. The top two uses of the product are for parties and drinking, suggesting that it is primarily used for social occasions. From this data, we can infer that the typical customer profile for this product is someone who enjoys socializing and drinking with friends and family. They may be concerned about their own or others' alcohol consumption and want to ensure that they are safe to drive or operate machinery. They may also be interested in monitoring their alcohol intake for health reasons. Based on this profile, some suggestions for marketing the product could include targeting social media ads towards individuals who frequently attend parties or events, partnering with ride-sharing companies to promote the product as a safety measure, and offering discounts or promotions for bulk purchases to appeal to those who frequently use the product. Additionally, highlighting the convenience and portability of the product could be a key selling point for busy individuals who are always on the go.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, strip, accuracy, breathalyzer, box. The most mentioned elements about product are bad quality(2.63%), defect(2.63%).
The top 5 positive reviews are product, strip, breathalyzer, instruction, battery. The most mentioned elements about product are accurate(7.25%), easy to use(5.80%).
Cons
product15.79%
bad quality2.63%
defect2.63%
do not work2.63%
fail to display your bac2.63%
small2.63%
strip10.53%
accuracy7.89%
breathalyzer5.26%
box2.63%
Pros
product14.49%
accurate7.25%
easy to use5.80%
small4.35%
convenient1.45%
fast1.45%
strip8.70%
breathalyzer7.25%
instruction5.80%
battery5.80%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Alcohol Tests is the product itself, accounting for 15.79% of the mentions. The top five cons mentioned for vacuum are the product, strip, accuracy, breathalyzer, and box. Similarly, for the tip, the top five cons mentioned are the product, strip, breathalyzer, instruction, and battery. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 14.49% of the mentions. Based on this information, it appears that the product itself is both a pro and a con in this category. This suggests that there may be mixed opinions about the quality, effectiveness, or reliability of the alcohol tests available. The issues with strips, accuracy, breathalyzer, instruction, and battery indicate potential areas for improvement in product development. To address these concerns, manufacturers could focus on enhancing the quality and reliability of the product, ensuring accurate results, and providing clear and comprehensive instructions. Additionally, attention should be given to improving the design and functionality of the strips and breathalyzer components. Battery life and performance should also be optimized to enhance user experience. Furthermore, it would be beneficial for consumers to have access to more detailed product information and reviews to make informed decisions when selecting an alcohol test. This could include providing comprehensive specifications, user testimonials, and comparisons between different products. Overall, by addressing the mentioned cons and focusing on product development and selection, manufacturers can improve the overall sentiment and satisfaction of consumers in the Alcohol Tests category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others3
accuracy rating1
cute design1
dependability1
ovulation1

Based on the data provided, it seems that customers are primarily motivated to buy alcohol tests based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and how it works. Price is also a significant factor, with over 20% of customers mentioning it as a reason for purchasing. This suggests that customers are looking for affordable options when it comes to alcohol tests. Advertising attraction is the least mentioned factor, which suggests that customers are not heavily influenced by advertising when it comes to purchasing alcohol tests. To optimize an Amazon listing for alcohol tests, it would be important to focus on creating a detailed and informative product description. This could include information about the accuracy of the test, how it works, and any additional features that set it apart from other alcohol tests on the market. Additionally, highlighting the affordability of the product could also be effective in attracting customers. Finally, while advertising may not be the primary motivator for customers, it could still be worth investing in targeted advertising campaigns to reach potential customers who are actively searching for alcohol tests.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
along time ago2
long time ago
many many year ago
1 year use1
6 month of use
accurate result1
accurate result
before life ruin duo1
before life ruin duo
breast milk safe before nursing1
breast milk safe before nursing
button easy to press1
button operation improve
check bac1
check bac
clear instruction1
instruction clear
date time stamp1
date time stamp
display date1
display date time

Based on the customer expectations mentioned, it seems that customers in the Alcohol Tests category are looking for products that have been around for a while and have a proven track record of accuracy. Additionally, customers expect the product to be able to provide accurate results even after a year of use. To prioritize product development, sellers should focus on improving the accuracy of their products and ensuring that they are durable enough to last for at least a year. They should also consider investing in research and development to create new and innovative products that meet the evolving needs of their customers. In terms of marketing promotion factors, sellers should emphasize the longevity and accuracy of their products in their advertising campaigns. They should also highlight any new features or improvements that they have made to their products to differentiate themselves from their competitors. Additionally, they should consider partnering with influencers or experts in the field to promote their products and build trust with potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Alexis
Purchased
Good buyMar. 2021
It told me right away, not a waist of money
Jen
Purchased
Worked great! Was able to determine if there was booze in my milk. I prob would prefer an easy yes or no result but works as it should.
Alexandria
Purchased
They work!!Mar. 2022
Accurate! Tested positive immediately after a glass and a half of wine! Tested negative in the morning! I knew it would be fine in the morning but gives me so much peace of mind just being 100% sure
Angelo
Purchased
Don’t workJun. 2021
I’ve tried them 2 times and nothing happens. They don’t work at all.
I ordered these in September and I’ve only had them a month and they are already expired. I don’t drink frequently obviously because I’m nursing so I figured this would last but it’s literally almost a complete waste of money because I can’t use the rest of the tests. Check the expiration date when you get them so if you need to return them you can. I didn’t check in time and I’m now outside of the window where I can get a refund or replacement.
Molly P.
Purchased
Easy to useJul. 2022
They were easy to use and the color coded card for time was so helpful!
DocB
Purchased
Very easyOct. 2022
Easy to use and you get way more in one pack then the ones at Target. I will br buying again.
jamilett
Purchased
These come in handy! I don’t drink very often but when I do, I like to have a peace of mind that my milk is clean for my son. A bit pricey but they last a long time for me.
Not accurateJan. 2023
These absolutely don’t work! Very dangerous considering I was using them to know if it was safe to nurse my newborn or not.
Alina thymiakos
PurchasedEarly review
EasyFeb. 2021
I’m still new to breastfeeding, over the holidays id have a glass of wine and was to nervous to feed my little one. This purchase made my mind at ease during my baby feeds. It has a fast response and easy reading.

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