Alcohols product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
1,064
This insight is based on the data from the best seller products. The top 5 of them are:
Jermee Isopropyl Alcohol (IPA) 91% Purity - USP/Medical Grade - First Aid Antiseptic, Topical Rubbing Alcohol, Made in The USA, 32 Ounce, 4 Bottles
B08PMHDFMM
sopropyl Alcohol 70% USP Grade - 4 Sealed Gallon Jugs with Hand Pump - Concentrated High Purity Rubbing Alcohol - Domestically Sourced Chemical - Made in America - Alliance Chemical
B08J89JDS5
MaxTite Isopropyl Alcohol 99.9% (4 Gallons (32oz, 16 Pack))
B08LXF8D4N
190-Proof Virgin Denatured Alcohol (1 Gal, 4)
B08FXTB1PW
MaxTite Isopropyl Alcohol 99.9% (4 Pack, 1 Gallon) (4 Gal)
B08G57WSV2

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the alcohol products in the given category on Amazon is 4.7 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 1064 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating suggests that customers are generally pleased with the quality, taste, and overall experience of the alcohol products in this category. It implies that the majority of customers have had positive experiences and are satisfied with their purchases. Based on this information, my advice would be to continue maintaining the high quality and customer satisfaction that has been achieved so far. It is crucial to consistently deliver products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help in building trust and attracting more potential buyers. Monitoring customer feedback and addressing any concerns or issues promptly is also important. This can help in maintaining a positive reputation and ensuring continued customer satisfaction. Regularly updating and expanding the product range can also be beneficial to cater to different preferences and attract a wider customer base. Overall, the data suggests that the alcohol products in this category have been well-received by customers, indicating a high level of satisfaction. By focusing on quality, customer feedback, and continuous improvement, the brand can further enhance its reputation and attract more customers in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is car, the most common behavior is the cleaning . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of this product are primarily family members, followed by friends and then husbands. This suggests that the product may be marketed towards individuals who prioritize the health and well-being of their loved ones. In terms of usage, the product is most commonly used in the car, bathroom, and kitchen, indicating that it may be marketed towards individuals who are concerned about maintaining a clean and hygienic environment in their daily lives. The top usage of the product is for cleaning, followed closely by making hand sanitizer. This suggests that the product may be marketed towards individuals who are looking for effective cleaning solutions that can also be used to make hand sanitizer. Overall, the data suggests that the target customer profile for this product is likely to be individuals who prioritize the health and well-being of their loved ones, are concerned about maintaining a clean and hygienic environment, and are looking for effective cleaning solutions that can also be used to make hand sanitizer. To appeal to this customer profile, the product could be marketed as a versatile cleaning solution that is safe for use around family members and can also be used to make hand sanitizer. Additionally, the product could be marketed towards individuals who are environmentally conscious, as it is likely that this customer profile would be interested in using a product that is both effective and eco-friendly.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, product, alcohol, technical grade isopropanol, seal. The most mentioned elements about bottle are small(7.32%), no seal(4.88%).
The top 5 positive reviews are product, alcohol, quality, size, size of the bottle. The most mentioned elements about product are good quality(10.87%), get the cleaning do without any hassle(2.17%).
Cons
bottle21.95%
small7.32%
no seal4.88%
bad2.44%
cheap2.44%
do not have a safety seal on it2.44%
product9.76%
alcohol4.88%
technical grade isopropanol4.88%
seal4.88%
Pros
product19.57%
good quality10.87%
get the cleaning do without any hassle2.17%
highly effective for cleaning and remove hard wax from your warmer2.17%
no leaking2.17%
powerful2.17%
alcohol10.87%
quality10.87%
size6.52%
size of the bottle4.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of alcohols has both pros and cons. The top pro aspect mentioned most is the product itself, which suggests that customers are generally satisfied with the quality of the alcohol. However, the top con aspect mentioned most is the bottle, which could indicate that customers are having issues with the packaging or dispensing of the product. The top 5 cons of the vacuum are also related to the bottle, as well as the product itself, technical grade isopropanol, and the seal. This suggests that there may be issues with the quality or consistency of the product, as well as problems with the packaging. The top 5 cons of the tip are also related to the product and packaging, including issues with the alcohol, quality, size, and size of the bottle. This suggests that customers may be having difficulty using the product or finding it to be of lower quality than expected. To improve the product and selection, it may be helpful to address the issues with the packaging and dispensing of the alcohol. This could include improving the quality of the bottle and seal, as well as providing clearer instructions for use. Additionally, it may be helpful to address any issues with the quality or consistency of the product itself, to ensure that customers are satisfied with their purchase.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
quality of the product1

Based on the data provided, it seems that customers are primarily motivated to buy alcohol products based on price and recommendations from friends. However, it's interesting to note that product description is also a significant factor, albeit to a lesser extent. One possible reason why product description is the top feature is that customers may be looking for specific information about the alcohol they are purchasing, such as its flavor profile, alcohol content, or production process. A well-written product description can provide this information and help customers make an informed decision about their purchase. To optimize Amazon listings for alcohol products, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and qualities of their products. They should also consider offering competitive pricing and encouraging customers to leave reviews and recommendations, as these factors appear to be important motivators for buyers in this category. Additionally, sellers may want to consider partnering with influencers or other trusted sources to promote their products and increase visibility.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
clarifies1
clarifies
clue listing ingredient1
clue listing ingredient
container good1
good quality container
degree of chemical purity1
degree of chemical purity
disinfectant1
hand sanitizer
effective1
effective
equivalent grade1
equivalent grade
good1
good
good alcohol1
good alcohol
isopropyl alcohol1
isopropyl alcohol

Based on the customer expectations mentioned, it seems that customers in the alcohol category are looking for clarity in terms of ingredients, a clear listing of the ingredients used in the product. They also expect the container to be of good quality, which could mean that they are looking for a product that is well-packaged and easy to use. To meet these expectations, sellers in the alcohol category should prioritize product development that focuses on transparency and quality. This could include using high-quality ingredients and clearly listing them on the packaging. Additionally, sellers should consider investing in packaging that is both functional and visually appealing, as this can help to attract customers and build brand loyalty. In terms of marketing promotion factors, sellers should focus on highlighting the quality and transparency of their products. This could include using social media to showcase the ingredients used in their products, as well as highlighting any certifications or awards that their products have received. Additionally, sellers should consider partnering with influencers or other brands to help promote their products and build brand awareness. Overall, by prioritizing transparency and quality in their product development and marketing efforts, sellers in the alcohol category can meet customer expectations and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Ankh Amen
Purchased
As expected.Sept. 2022
As expected and it was easy to pour into smaller spray bottles. Love the strength.
Anna
Purchased
99% makes a big difference.
Reba Plaster
Purchased
Use for stripping wax off tile floor.
Paul
Purchased
Good ProductDec. 2020
kind of expensive
Ishia Knowles
Purchased
SanitationFeb. 2021
ABSOLUTELY the BEST alcohol I've ever used. Wanted to buy more but there wasn't any available when I went to reorder. I WILL BE PURCHASING THIS ITEM AGAIN!!
David Geegoo
Purchased
This appears like the product description ,it also worked likewise my gripe was for regular. 70% isopropyl alcohol it cost way too much for the size bottle i received .
John Wagner
Purchased
4 gallons!Apr. 2021
WHAT A GOOD FREAKING DEAL! THANKS HOMIE.
The package arrived in four sets of four quarts containers. This was not an issue, however, there was the odor of alcohol that permeated the boxes prior to opening. A little leaked in my car as I was transporting it to its final destination. It did not pose a long term issue as it evaporated quickly and without damages. I actually wasn't even able to identify which bottle(s) were at fault because they all seemed to contain the same amount of liquid. It did however seem like a potential safety hazard that seems careless to overlook. All else worked as advertised.
Jimbob
Purchased
99% isopropylNov. 2022
Really good stuff
instead of getting a 4 pack of 1 gallons i got a 11 pack of smaller bottles and one was missing.

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