Allergy, Sinus & Asthma product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a high number of reviews (17244) but an average rating of NaN. This could indicate that there is a wide range of opinions among customers, with some loving the product and others having negative experiences. Without an average rating, it's difficult to determine overall customer satisfaction with the product. However, the fact that there are so many reviews suggests that the product is popular and has been purchased by a large number of people. If you're considering purchasing this product, it's important to read through the reviews carefully to get a sense of what customers are saying. Look for patterns in the feedback, such as recurring complaints or praise for certain features. This can help you make an informed decision about whether or not the product is right for you. It's also worth noting that the product is in the Allergy, Sinus & Asthma category, which suggests that it may be designed to address specific health concerns. If you have any medical conditions or concerns, it's always a good idea to consult with a healthcare professional before trying a new product. Overall, while the lack of an average rating may be concerning, the high number of reviews suggests that this product is worth considering. Just be sure to do your research and read through the feedback carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is pharmacy, the most common behavior is allergy season . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the husband, family, and son. This suggests that the product is commonly used within a household setting, with a focus on addressing allergies, sinus issues, and asthma. The husband is mentioned the most, indicating a potential primary user or decision-maker within the family. In terms of usage, the product is primarily used during allergy season, which aligns with the top two usage categories mentioned: allergy season and allergies themselves. This indicates that the product is effective in managing allergy symptoms and is likely sought after during peak allergy periods. Considering the top three places where the product is used, it is clear that pharmacies are the most popular location, followed by hospitals and households. This suggests that customers often purchase the product from pharmacies, possibly seeking professional advice or recommendations. The presence of hospitals in the top three places could indicate that the product is also used in more severe cases or as part of medical treatment. Based on this analysis, the customer profile for this product appears to be individuals or families who are concerned about managing allergies, sinus issues, and asthma. They are likely to be proactive in seeking relief during allergy season and may rely on professional advice from pharmacies. It is important for the product to cater to the needs of these customers, providing effective solutions for allergy management and ensuring availability in pharmacies. To further enhance the customer profile, it would be beneficial to gather additional data on the age range of the users, their specific allergy concerns, and any other related health conditions. This information can help tailor marketing strategies, product development, and customer support to better meet the needs of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, pill, bottle, suction, spray. The most mentioned elements about product are cause and allergic reaction(0.50%), do not spray(0.50%).
The top 5 positive reviews are product, pill, spray, nasal spray, allergy. The most mentioned elements about product are easy to swallow(7.14%), easy to use(1.41%).
cause and allergic reaction0.50%
do not spray0.50%
burn severely with it is first use0.25%
cause me more congestion0.25%
easy to swallow7.14%
easy to use1.41%
good quality0.65%
nasal spray3.78%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the sentiment towards the Allergy, Sinus & Asthma category is mixed. While the top pro aspect mentioned most is the product itself, the top con aspect mentioned most is also related to the product. Additionally, the top 5 cons mentioned include issues with the product, pill, bottle, suction, and spray. On the other hand, the top 5 cons of the tip include issues with the product, pill, spray, nasal spray, and allergy. To improve the product development and selection in this category, it may be helpful to focus on addressing the common cons mentioned by consumers. For example, improving the design of the product, pill, and bottle to make them more user-friendly and effective. Additionally, addressing issues with suction and spray could also improve the overall experience for consumers. Overall, it is important to take into account both the pros and cons mentioned by consumers when developing and selecting products in this category. By addressing common issues and improving the overall experience for consumers, it is possible to improve sentiment towards the Allergy, Sinus & Asthma category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
contain the same ingredient2
natural ingredient2

Based on the data provided, it seems that customers in the Allergy, Sinus & Asthma category are primarily motivated to purchase products based on recommendations from friends. This suggests that word-of-mouth marketing and social proof are important factors in this category. However, it's also worth noting that product description is the second most mentioned feature, with over 17% of customers citing it as a reason for purchase. This suggests that customers in this category are looking for detailed information about the product, including its ingredients, benefits, and potential side effects. To optimize Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider leveraging social proof by encouraging satisfied customers to leave reviews and ratings on their listings. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
expiration date13
expiration date
expiration year
2 year expiration date
expiration date 2 year
allergy alleviate product7
allergy medicine work
allergy relief
alleviate allergy symptom
effective allergy medication
help allergy
know sooner7
find sooner
cost more5
cost less
good suction4
suction good
more suction
suction more powerful
last long4
last long

Based on the customer expectations mentioned, it seems that customers in the Allergy, Sinus & Asthma category are primarily concerned with the expiration date of products, the effectiveness of the product in relieving their symptoms, and the availability of help or support when needed. To address these expectations, sellers in this category should prioritize product development that focuses on ensuring longer shelf life and freshness of their products. This can be achieved through better packaging, storage, and distribution methods. Additionally, sellers should focus on developing products that are highly effective in relieving allergy, sinus, and asthma symptoms. This can be achieved through research and development of new ingredients and formulations that are proven to be effective. In terms of marketing promotion factors, sellers should emphasize the expiration date and effectiveness of their products in their marketing campaigns. They should also highlight the availability of customer support and assistance, such as online chat or phone support, to help customers with any questions or concerns they may have. Overall, by prioritizing product development that addresses customer expectations and emphasizing these factors in their marketing campaigns, sellers in the Allergy, Sinus & Asthma category can better meet the needs of their customers and increase customer satisfaction and loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great productApr. 2020
Navage is a great product
AmazingAug. 2017
This helps relieve my congestion better thsn anything else I've tried. I'm in Utah and my allergies are terrible here. Lifesaver!
Good valueDec. 2022
Fits my navage
Jeigh Lampkin
Love the price and speedy delivery!
I use all the time and it is great to keep my nasal moisture. I have allergies and sinus infection so it always better to have a natural product that does the work.
BE Reed
Five StarsDec. 2016
I tried to my original order of 180 count. These will do for now.
Doesn’t workSept. 2019
Didn’t work for me and it has a bad after taste
Book Lover2
Have been using for a few years. Believes definitely helps clear nasal passages with the added benefit of the Xylitol.
These work great!
I’ve been dealing with nasal drip, coughing, throat congestion, as well as swollen nasal passages, for MONTHS. It’s been much rainier here (Los Angeles) than normal and I think it’s the mold that’s affecting me. Then it stops raining and the winds come and it blows the dust and mold everywhere. The worst. Finally went to the allergist a month ago and he gave me an Rx for a steroid nose spray. It worked most of the time but made me feel weird like jittery, sometimes, and then it totally failed when the winds came again. Then my chiro gave me a sample of this stuff and I tried it. Now, I HATE nose sprays. All of them. So I BARELY let any of it get into my nose, because yuck. But even that little amount, completely stopped my post nasal drip and cleared my throat! OMG it’s such a relief! Worth the icky feeling going down your throat. Mostly. If it stops working or something I’ll check back in. Only reason not 5 stars is how gross the whole nasal spray process is. Ugh. Must find a better delivery method.

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