Alternative Medicine product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
MAJESTIC PURE Eucalyptus Essential Oil, Therapeutic Grade, Pure and Natural Premium Quality Oil, 4 fl oz
Artizen 30ml Oils - Rosemary Essential Oil - 1 Fluid Ounce
Cliganic USDA Organic Jojoba Oil, 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier Oil
SVA Organics Rosemary Essential Oil 1 Oz Pure & Natural for Skin, Face, Hair Care, Aromatherapy, Diffuser, Hair Growth, Conditioner
Cliganic Organic Essential Oils Sweet Sleep Blend

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Alternative Medicine, has a high level of customer satisfaction. With an average rating of 4.75 out of 5 and a total of 48,822 reviews, it is clear that many customers have found this product to be effective and worth purchasing. As an AI language model, I cannot provide specific advice on the product itself, but I would suggest that potential customers read through the reviews to get a better understanding of the product's benefits and potential drawbacks. It is also important to keep in mind that individual experiences may vary, and it is always a good idea to consult with a healthcare professional before trying any new alternative medicine products.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is night, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in this product are primarily using it in their homes and rooms, with some also using it in their cars. The top three users mentioned are friends, daughters, and wives, indicating that this product may be popular as a gift item. Additionally, the top two usages of the product are as a gift and as a diffuser, suggesting that customers may be interested in using this product for aromatherapy or other alternative medicine purposes. From this data, we can infer that the customer profile for this product may be individuals who are interested in alternative medicine and aromatherapy, and who are likely to purchase this product as a gift for friends, daughters, and wives. They may also be interested in using this product in their homes and rooms to create a relaxing and calming atmosphere. To better target this customer profile, it may be helpful to focus marketing efforts on the benefits of aromatherapy and alternative medicine, and to highlight the gift-giving potential of this product. Additionally, offering promotions or discounts for customers who purchase multiple units may encourage customers to buy this product as a gift for multiple people in their lives.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, scent, bottle, product, oil. The most mentioned elements about smell are good(9.76%), solid(2.90%).
The top 5 positive reviews are scent, smell, oil, product, quality. The most mentioned elements about scent are good(6.60%), long-lasting(2.52%).
Health & Household > Wellness & Relaxation > Alternative Medicine
soft relaxing1.95%
smell amaze0.96%
not too strong0.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of the Alternative Medicine category is the smell, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top pro aspect is the scent, which is mentioned in the top 1 pro aspect. It is important to note that the terms "smell" and "scent" may refer to different things, and it is unclear from the data what exactly they are referring to. However, it is clear that the overall sentiment towards the category is mixed, with both positive and negative aspects being mentioned. In terms of product development and selection, it may be beneficial for companies in the Alternative Medicine category to focus on addressing the issue of smell, which appears to be a major concern for consumers. This could involve developing products with more pleasant scents or finding ways to mask or eliminate unpleasant odors. Additionally, companies may want to focus on highlighting the positive aspects of their products, such as their effectiveness or natural ingredients, in order to appeal to consumers who are looking for alternative health solutions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Alternative Medicine category are primarily motivated by the product description when making purchasing decisions. This is likely because customers in this category are looking for specific information about the product's ingredients, benefits, and usage instructions. Some reasons why the product description is the top feature could be that customers in this category are often looking for natural remedies or supplements to improve their health, and they want to make sure they are getting a product that meets their needs. Additionally, customers may be looking for specific ingredients or formulations that are not available in other products, and the product description can help them determine if the product is a good fit for them. To optimize Amazon listings in this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They should also consider including customer reviews and ratings, as these can help build trust and credibility with potential buyers. Additionally, sellers should consider offering competitive pricing and leveraging social proof, such as recommendations from friends or influencers, to further entice customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle60
big bottle
bottle big
large bottle
bottle large
powerful scent44
strong scent
scent strong
scent more potent
aroma strong
scent strong enough smell
aroma last long33
long lasting scent
scent last longer
scent last long
smell last long
aroma last longer
last long29
last long
last longer
lasted long
eye dropper
dropper strong
dropper work
good dropper
longer lasting25
last longer
lastest longer
how work
super strong6

Based on the customer expectations mentioned, it seems that customers in the Alternative Medicine category are looking for products that come in larger bottles, have a strong scent, and specifically, a cinnamon smell. The high number of mentions for "big bottle" suggests that customers are looking for value for their money and want to purchase products that will last them a long time. This could be due to the fact that many alternative medicine products are used regularly, and customers want to avoid having to constantly repurchase them. The mention of a "powerful scent" indicates that customers want products that have a strong and noticeable aroma. This could be because many alternative medicine products are used for aromatherapy or to create a relaxing atmosphere, and customers want to be able to smell the product easily. The specific mention of a "cinnamon smell" suggests that customers have a preference for this particular scent, which could be due to its association with warmth and comfort. Based on these customer expectations, sellers in the Alternative Medicine category should prioritize product development that includes larger bottle sizes and strong, noticeable scents. Additionally, incorporating cinnamon into product formulations could be a way to appeal to customers who have a preference for this scent. In terms of marketing promotion factors, sellers should highlight the value of their products by emphasizing the larger bottle sizes and the fact that they will last customers a long time. They should also focus on the aromatherapy benefits of their products and how they can create a relaxing atmosphere. Finally, incorporating cinnamon into marketing materials could be a way to appeal to customers who have a preference for this scent.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Ann Marie
Just OKNov. 2020
It was OK
Great productDec. 2018
No complaints
Definitely opens up your sinuses, but do not put too much in water for steaming yourself. Just take a bowl of hot water, put in only a few drops., put you head over the bowl while sitting down , and cover your head with a towel. Be careful not to spill the hot water on yourself or small children. If you properly, great homeopathic treatment for nasal. Congestion.
No complaintsMar. 2019
Everything came as described and in good condition. Would order again
Great productMar. 2020
Great product
Very Nice!Jun. 2019
I have been using Jojoba oil on my face for a long time now and just started using it in my hair. I have tried many brands of oil but this is a very good one. It does not feel greasy yet blends very nicely. I just use a dime size amount and put it on my face and neck. Love it!
Good valueNov. 2018
I bought this oil to include in my regimen for healthy nails. I put it in a pen applicator so spent time evaluating the odor, consistency, etc. Everything was great. The oil applies well. It isn't too thick or runny. It absorbs well into my skin and nail beds. Even though I use it 4-6 times/day, it doesn't leave my skin greasy or slick. After I finish with the oil I use as a face moisturizer, I plan on trying this.
Angel W
So Cute!Jun. 2020
I love the oils but some of them aren’t as strong as they could be. Other than that, great oils!
great stuffJul. 2020
its good for the health of your diagestive tract, it get rid of the bad guys. if you use it be aware its very, very, very hot. i buy empty gel cap and fill them to take it internaly . you can put it your food or some kind of juice but dont take it straight it will hurt .
This Bluetooth works delightfully for me with sound quality & noise suppression, be it that I am a truck driver it is coming in handy as opposed to the more bulky types.....Thanks Amazon 🤙🏾

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