Animal product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Goldfish Dynamic Duo Variety Pack, Colors Cheddar & Flavor Blasted Xtra Cheddar, Snack Packs, 20 Ct
Goldfish Cheddar Crackers, Snack Crackers, 6.6 Oz. Bag, 6 Ct Box
Goldfish Cheddar Crackers, Snack Crackers, 30 oz (Pack of 2)
Goldfish Flavor Blasted Crackers, Xtra Cheddar Snack Pack, 0.9 oz, 9-CT Multi-Pack Tray
Goldfish Flavor Blasted Xtra Cheddar Crackers, Snack Crackers, 30 oz carton

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the animal product in question has a high level of customer satisfaction. With an average rating of 4.75 out of 5 and a total of 6412 reviews, it's clear that many customers have had positive experiences with this product. As an AI language model, I don't have access to the specific details of the product, but based on the category being "Animal," it's likely that this product is related to pets or animal care. If you're considering purchasing this product, it's a good sign that so many other customers have had positive experiences with it. However, it's always important to do your own research and read reviews carefully before making a purchase. Additionally, keep in mind that every pet is unique and may have different needs, so what works well for one animal may not work as well for another. Overall, based on the data provided, it seems that this animal product has a high level of customer satisfaction and may be worth considering if you're in the market for a similar product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is halloween, the most common location is school, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are children, with "kid" being mentioned the most frequently. Additionally, the terms "son" and "grandkid" were also mentioned frequently, indicating that this product may be popular among families with young children. In terms of usage, the product is primarily used as a snack, with "snack" being mentioned significantly more often than "lunch." This suggests that the product may be marketed as a convenient and tasty snack option for children. The top three places where the product is used are school, house, and grocery, indicating that it may be popular among families who are looking for convenient and portable snack options to take on-the-go. Finally, the fact that the product falls under the category of "Animal" suggests that it may be a snack or treat for pets, rather than for human consumption. Based on this analysis, it seems that the ideal customer profile for this product is families with young children who are looking for convenient and tasty snack options to take on-the-go. The product may be marketed as a fun and tasty snack option for kids, and may be sold in grocery stores and other locations where families frequently shop. Additionally, the product may be marketed as a treat for pets, which could expand its potential customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cooky, cracker, bag, box, goldfish. The most mentioned elements about cooky are break(1.58%), crush(1.05%).
The top 5 positive reviews are taste, flavor, size, portion size, snack. The most mentioned elements about taste are good(16.49%), tasty(0.70%).
stick together1.05%
freash delicious0.18%
portion size5.79%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Animal category is "cooky" (13.68%). Additionally, the top five cons of vacuum are "cooky," "cracker," "bag," "box," and "goldfish." On the other hand, the top pro aspect mentioned most is "taste" (17.89%). The top five cons of the tip are "taste," "flavor," "size," "portion size," and "snack." Based on this information, it appears that taste is the most significant positive aspect in the Animal category, while issues related to "cooky," "cracker," "bag," "box," and "goldfish" are the most common negative aspects. To improve product development and selection in this category, it would be beneficial to focus on enhancing the taste aspect, as it is the most appreciated pro aspect. Additionally, addressing the concerns related to "cooky," "cracker," "bag," "box," and "goldfish" would be crucial to mitigate the cons associated with these factors. This could involve improving the quality or variety of the products, ensuring better packaging, or addressing any specific issues customers have raised. Furthermore, it would be helpful to conduct further research and gather more specific feedback from customers to gain a deeper understanding of their preferences and concerns. This could involve surveys, focus groups, or analyzing customer reviews to identify specific areas for improvement. Overall, by prioritizing taste, addressing the mentioned cons, and actively seeking customer feedback, product development and selection in the Animal category can be enhanced to better meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
goldfish bite1
have a ziplock top1
love the taste1
pretzel goldfish1
stay fresh longer1

Based on the data provided, it seems that customers in the Animal category are primarily motivated by price when making purchasing decisions. However, brand reputation is also a significant factor, with nearly 30% of customers mentioning it as a reason for buying a product. Interestingly, product description is also mentioned by 14.29% of customers, making it the third most important factor. One possible reason why product description is so important in this category is that customers are likely looking for specific features or benefits that are important to their pets. For example, they may be looking for a certain type of food that meets their pet's dietary needs, or a toy that is safe and durable. A detailed product description can help customers understand exactly what they are getting and why it is the right choice for their pet. To optimize Amazon listings in this category, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. They should also consider offering competitive pricing and building a strong brand reputation through positive customer reviews and ratings. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
expiration date5
expiration date
expiration date end
expiration date fresh
long expiration date
resealable bag5
resealable bag
freshness resealable bag
resealable closure
more vanilla flavor4
more flavor
more flavor variety
big box3
box big
flavor blast
last long3
last long
more pretzel3
more pretzel
more pretzel flavor
no pretzel
25 % less salt2
less salt
4 last2

Based on the customer expectations mentioned, it seems that consumers in the Animal category are looking for products that are not only healthy but also have a longer shelf life and come in resealable packaging. The high number of mentions for expiration date and resealable bag suggests that customers are concerned about the freshness and longevity of the product. This could be due to the fact that animal products are often perishable and need to be stored properly to maintain their quality. Therefore, sellers should prioritize developing products that have a longer shelf life and come in packaging that can be easily resealed to keep the product fresh. The mention of "healthier" four times indicates that customers are also looking for animal products that are nutritious and beneficial for their pets. This could include products that are made with high-quality ingredients, free from harmful additives, and provide essential nutrients for animals. To meet these expectations, sellers should focus on product development that prioritizes longer shelf life, resealable packaging, and high-quality ingredients. They should also consider marketing these features prominently to attract customers who are looking for these specific benefits. For example, highlighting the product's longer shelf life and resealable packaging on the packaging itself or in advertising could help to differentiate the product from competitors and appeal to customers who prioritize these features. Overall, by understanding and meeting customer expectations for animal products, sellers can develop products that are more likely to be successful in the market and meet the needs of their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

When I opened the box the goldfish were stale and with little to no flavor. We threw them away, never ordering food online again.
Five StarsNov. 2017
A snackOct. 2022
Goldfish, cheese flavored, big box, fresh. Not much else to say.
Terri S
Blah blah blah
Four StarsMar. 2018
Perfect snack for me and for kids. My toddler grandaughter loves them.
This was so much bigger than I thought it would be and for only $9 it’s a great deal. For some reason they taste better than the other goldfish.
Love the product but ordered too large a PKG and the crackers didn't stay fresh very long. Needed a better way to close and keep fresh.
Megan Tabako
Five StarsApr. 2017
Love this packaging. So much nicer than a box!

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