Ankle Braces product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Modvel Ankle Brace for Women & Men - 1 Pair of Ankle Support Sleeve & Ankle Wrap - Compression Ankle Brace for Sprained Ankle, Achilles Tendonitis, Plantar Fasciitis, & Injured Foot
BLITZU Plantar Fasciitis Sock Leg & Foot Supports Planters Faciatias Heel Support Compression Foot Sleeves Toeless Compression Socks Swollen Ankles and Feet Treatment Socks for Women Green S-M
Ankle Compression Sleeve - Ankle Brace Foot Support - Compression Socks for Women and Men - Nano Socks for Plantar Fasciitis, Sprain, Neuropathy
Med Spec ASO Ankle Stabilizer
Sleeve Stars Ankle Brace for Plantar Fasciitis Relief, Ankle Wrap & Ankle Brace for Women & Men w/ Ankle Support Strap for Sprained Ankle & Heel Protectors Sleeve, Heel Brace for Heel Pain (Single/Dark Purple)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Ankle Braces category on Amazon has a high level of customer satisfaction. With an average rating of 4.31 out of 5 and a total of 28,991 reviews, it's clear that many customers are happy with their purchases. If you're looking to buy an ankle brace on Amazon, it's important to read through the reviews carefully to ensure that you're getting a product that will meet your needs. Look for reviews from customers who have similar needs to your own, and pay attention to any comments about the fit, comfort, and durability of the product. Additionally, it's always a good idea to consult with a medical professional before using an ankle brace, especially if you have a pre-existing condition or injury. They can help you determine the best type of brace for your needs and provide guidance on how to use it safely and effectively.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is house, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the ankle brace product is most commonly used by individuals who have daughters, husbands, or sons. This suggests that the product may be popular among families who are active and participate in physical activities such as walking and running. The top three places where the product is used are the house, gym, and around the house, which indicates that the product is versatile and can be used in a variety of settings. Additionally, the fact that walking and running are the top two usages of the product suggests that it is effective for individuals who are looking to maintain an active lifestyle. Based on this data, it is likely that the customer profile for this product is individuals who are active and participate in physical activities, as well as families who prioritize staying healthy and active together. It may be beneficial for the company to target these demographics in their marketing efforts, highlighting the versatility and effectiveness of the product for individuals who are looking to maintain an active lifestyle. Additionally, the company may want to consider expanding their product line to include other products that cater to this demographic, such as knee braces or compression socks.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are brace, product, shoe, strap, material. The most mentioned elements about brace are big(0.82%), uncomfortable(0.54%).
The top 5 positive reviews are brace, ankle support, product, sleeve, sock. The most mentioned elements about brace are comfortable(2.65%), supportive(0.63%).
Sports & Outdoors > Sports Medicine > Braces, Splints & Supports > Leg & Foot Supports > Ankle Braces
good support0.55%
good quality0.53%
ankle support8.14%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of ankle braces is the brace itself, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top pro aspect is also the brace, which is mentioned in the top 1 pro aspect. This suggests that the effectiveness of the brace is both a strength and a weakness of ankle braces. Other cons mentioned include issues with the product, such as the shoe, strap, and material, as well as concerns about the ankle support provided by the brace. The top cons of the tip include similar issues with the product, as well as concerns about the ankle support provided by the brace, the sleeve, and the sock. To improve ankle braces, product development could focus on addressing the issues with the brace, such as making it more comfortable or adjustable. Additionally, addressing concerns about the ankle support provided by the brace could also be a priority. Selection of ankle braces could also be improved by providing more detailed information about the product, such as materials used and the level of support provided. Overall, it seems that ankle braces have both strengths and weaknesses, and addressing the cons could lead to a more effective and popular product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
size chart3
compression factor2

Based on the data provided, it seems that customers are primarily motivated to buy ankle braces based on recommendations from friends and the product description. Price appears to be a less significant factor in the decision-making process. The fact that product description is the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the materials used, the level of support provided, and any additional features or benefits. To optimize their Amazon listings for ankle braces, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They may also want to consider incorporating customer reviews and testimonials into their listings, as these can help to build trust and credibility with potential buyers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size32
large size
big size
size large
medium large
additional support26
more support
extra support
additional level of support
petite size21
small size
know sooner15
last long13
last long
last forever
last awhile
more compression
compression support
amount compression
compression level
more stable12
more stability
more stable

Based on the information provided, it is unclear what specific customer expectations are for ankle braces. However, in general, customers who are looking for ankle braces may have certain expectations such as: 1. Support: Customers expect ankle braces to provide adequate support to their ankles, especially if they have suffered an injury or have weak ankles. 2. Comfort: Ankle braces should be comfortable to wear for extended periods of time, without causing any discomfort or irritation. 3. Durability: Customers expect ankle braces to be durable and long-lasting, especially if they are using them for sports or other physical activities. To meet these expectations, sellers should prioritize product development by focusing on the following factors: 1. Material: The material used in ankle braces should be breathable, lightweight, and durable. It should also be able to provide the necessary support without causing any discomfort. 2. Design: The design of ankle braces should be ergonomic and adjustable, so that they can fit different ankle sizes and shapes. It should also be easy to put on and take off. 3. Marketing: Sellers should focus on promoting the benefits of their ankle braces, such as the level of support, comfort, and durability they provide. They should also highlight any unique features or technologies that set their product apart from others in the market. In conclusion, to meet customer expectations for ankle braces, sellers should prioritize product development by focusing on the material, design, and marketing of their product. By doing so, they can create a product that meets the needs of their customers and stands out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

To small could not give a fair review
I wear size 11 shoe. While it says I should get the large, that isn't true for narrow feet like mine. I had to order a medium to fit. It is too bulky over the top of the foot and it looked like I was hulking out of my volleyball shoes. The medium is much better of a fit and doesn't over fill my shoes. If you have narrow fee and your shoe size is barely in the the size of the ankle brace, I would suggest going a size smaller than they say. Only for narrow feet.
I was worried this would be too tight. I bought a medium -- I have a slender/regular ankle (although a bit puffy now) and a skinny foot. The heel has a nice soft non-stretchy part. It stays put, and so far I'm pleased with it.
I love it. Works very well it is helping my ankle.
Robert Bruce
I have a variety of foot and ankle problems, including sprained ligaments, tendonitis, and inflamed joints and cartilage. I received the Zenith ankle brace the other day and put it on before hiking on very uneven terrain. It was the first time I have been able to hike normally without limping in months because the brace gave me so much support. I was able to fully weight-bear on my foot and I had no fear of twisting my ankle. I am very impressed.
Kelli Shersty
I bought these for my mother who is on her feet all day at her diner. She said she never felt anything like it and asked me to buy her more but in different colors. Neither one of us even knew these were a thing. Her cook told her that she bought them on Amazon and she NEEDS to get a pair. So that's what I did. Definitely wish we knew about these sooner. Definitely have been recommending to others. And definitely buying more today!!
My son has tried a few products to help with ankle discomfort while playing football. This product is the best ankle brace he’s ever worn. The brace didn’t affect his mobility at all and no sore ankle after the game. Great product.
Little bulkyJan. 2020
Little big and can’t wear shoe comfortably
I ordered a medium and it is a little larger than expected. Good stability though
I have really bad feet and my hurt a lot...I have used this ankle brace when I'm doing things around the house or at the helped me so much with the pain.

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