Antibiotics & Antiseptics product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.8
Total Reviews
10,090
This insight is based on the data from the best seller products. The top 5 of them are:
Neosporin + Maximum-Strength Pain Relief Dual Action Cream, First Aid Topical Antibiotic & Analgesic for Wound Care of Minor Cuts, Scrapes & Burns, Polymyxin B & Pramoxine HCl, 2 x 1 oz
B000NQ10FK
Medpride Alcohol Prep Pads| 100 Pack| Medical-Grade, Sterile, Individually-Wrapped, Isopropyl Cotton Swabs| Disposable, Medium Square Size, 2ply, Latex Free & Antiseptic| for Medical & First-Aid Kits
B0BB1CCXTK
Amazon Basics Hydrogen Peroxide Topical Solution USP, 32 Fl. Oz, Pack of 6
B09HHDRFRN
Neosporin Original First Aid Antibiotic Ointment with Bacitracin Zinc for Infection Protection, Wound Care Treatment & Scar Appearance Minimizer for Minor Cuts, Scrapes and Burns.5 oz
B00164IIUI

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Antibiotics & Antiseptics category on Amazon is quite high at 4.77 out of 5. This indicates a generally high level of customer satisfaction with these products. Additionally, the fact that there have been a total of 10,090 reviews suggests that there is a significant customer base for these items. Given the positive average rating and the large number of reviews, it can be inferred that customers are generally satisfied with the Antibiotics & Antiseptics products available on Amazon. This high level of satisfaction could be attributed to the effectiveness of the products in treating infections and promoting hygiene. Based on this information, my advice would be to continue providing high-quality Antibiotics & Antiseptics products that meet customer expectations. It would also be beneficial to encourage customers to leave reviews, as positive feedback can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Antibiotics & Antiseptics product are kids, husbands, and families. Kids have the highest number of mentions, followed by husbands and then families. This suggests that the product is commonly used by individuals within a family setting, with a particular focus on children's health and well-being. When it comes to the places where this product is used, the top three locations are the car, purse, and house. The car has the highest number of mentions, followed closely by the purse, indicating that portability and convenience are important factors for customers. The house is also mentioned, suggesting that the product is used in a variety of settings, including at home. In terms of usage, the product is primarily associated with travel, with the highest number of mentions. This indicates that customers find it useful for maintaining hygiene and health while on the go. Additionally, cleaning is mentioned, albeit with a lower frequency, suggesting that the product may have some cleaning properties as well. Based on this analysis, the customer profile for this Antibiotics & Antiseptics product seems to be families with children, particularly those who prioritize convenience and portability. These customers are likely looking for a product that can be easily carried in their purse or used in the car, making it suitable for travel purposes. They may also appreciate the product's potential cleaning properties, which could be an added benefit. To cater to this customer profile, it would be beneficial to focus on marketing the product as family-friendly, emphasizing its effectiveness in maintaining hygiene for children. Highlighting its portability and convenience features, such as small packaging or travel-sized options, would also resonate with this customer base. Additionally, promoting the product's cleaning capabilities could attract customers who value multi-purpose products. Overall, understanding the top users, places of use, and usage patterns of the product allows for targeted marketing strategies and product improvements that align with the needs and preferences of the customer profile identified.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, tube, pad, bottle, ointment. The most mentioned elements about product are thick(1.29%), greasy(0.97%).
The top 5 positive reviews are product, pad, wipe, size, bottle. The most mentioned elements about product are moisturizes(1.58%), good quality(1.34%).
Cons
product10.97%
thick1.29%
greasy0.97%
bulky0.65%
defect0.65%
smell so bad0.65%
tube10.65%
pad10.65%
bottle8.06%
ointment4.84%
Pros
product11.57%
moisturizes1.58%
good quality1.34%
help with my eczema0.49%
heal0.37%
do wonder for my skin0.24%
pad9.62%
wipe6.33%
size5.24%
bottle3.05%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Antibiotics & Antiseptics has mixed sentiments. The top 1 con aspect mentioned most is the product, which suggests that there may be some issues with the effectiveness or quality of the products in this category. Additionally, the top 5 cons mentioned include issues with the tube, pad, bottle, and ointment, which could indicate problems with packaging or application. On the other hand, the top 1 pro aspect mentioned most is also the product, which suggests that there are some products in this category that are effective and well-liked by consumers. However, the top 5 cons of the tip include issues with the product, pad, wipe, size, and bottle, which could indicate that there are still some areas for improvement in terms of product design and packaging. To improve product development and selection in this category, it may be helpful to focus on addressing the issues with the product itself, as this seems to be the most commonly mentioned con. Additionally, improving packaging and application methods could help to address some of the other cons mentioned, such as issues with the tube, pad, and bottle. Finally, it may be helpful to conduct further research to better understand consumer preferences and needs in this category, in order to develop products that are more tailored to their needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others12
kill 99 . 9 % of germ3
ceramides2
non greasy2
thick1

Based on the data provided, it seems that customers in the Antibiotics & Antiseptics category are primarily motivated to purchase products based on recommendations from friends. This suggests that word-of-mouth marketing and social proof are important factors in this category. However, it's also worth noting that product description is the second most mentioned feature, with over 20% of customers citing it as a reason for purchase. This suggests that customers in this category are looking for detailed information about the products they are considering, and are likely to be influenced by clear and informative product descriptions. To optimize Amazon listings in this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider leveraging social proof and word-of-mouth marketing by encouraging satisfied customers to leave reviews and share their experiences with others. Additionally, sellers may want to consider partnering with influencers or other trusted sources to help promote their products and build brand reputation.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size10
large
large size
size large
big size
help5
help
pad big5
large pad
big pad
pad big
pad inch big
4 last3
last
back in stock3
back in stock
in stock
big3
big
big bottle3
big bottle
big bottle or container
bottle big
big sized tube3
decent size tube
large tube
small tube
cheap3
cheap
affordable
4 tube2
tube

Analysis of Customer Expectations for Antibiotics & Antiseptics: Based on the customer mentions, it is clear that customers have certain expectations when it comes to Antibiotics & Antiseptics. The most frequently mentioned expectation is the large size, which suggests that customers prefer products that come in larger quantities. This could be due to the desire for long-lasting supply or the perception of better value for money. The second most mentioned expectation is help. Customers expect these products to effectively help with their health concerns, such as treating infections or preventing the spread of germs. This highlights the importance of product efficacy and the need for clear communication about the benefits and uses of the product. Another frequently mentioned expectation is the pad big. While the exact meaning of this phrase is not clear, it could imply that customers expect the product to have a wide range of applications or be suitable for various uses. This suggests that customers value versatility and multi-functionality in Antibiotics & Antiseptics. Suggestions for Product Development Prioritization: 1. Size Options: Consider offering products in different sizes to cater to customers' preferences. This could include larger sizes for those who prefer a longer-lasting supply and smaller sizes for those who prioritize portability or want to try the product before committing to a larger quantity. 2. Efficacy and Effectiveness: Focus on developing products that are highly effective in treating infections and preventing the spread of germs. Invest in research and development to ensure that your products deliver on their promises and meet customer expectations. 3. Versatility and Multi-functionality: Explore the possibility of developing Antibiotics & Antiseptics that can be used for various purposes. This could involve creating products that are suitable for different types of infections or offering additional features that make them useful in different scenarios. Marketing Promotion Factors: 1. Clear Communication: Emphasize the effectiveness and benefits of your Antibiotics & Antiseptics in your marketing materials. Clearly communicate how your products can help customers with their health concerns and differentiate them from competitors. 2. Packaging and Labeling: Design packaging that highlights the large size of your products, as this is an important customer expectation. Ensure that the packaging clearly communicates the product's uses, benefits, and any special features it may have. 3. Customer Education: Provide educational content to help customers understand the importance of Antibiotics & Antiseptics and how to use them effectively. This could include blog posts, videos, or infographics that explain the benefits, proper usage, and precautions associated with your products. By prioritizing these factors in product development and marketing promotion, sellers can better meet customer expectations and differentiate their Antibiotics & Antiseptics in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Snow
Purchased
There are no "Kills 99.99% of germs" on the packing, cannot confirm will it kills germs, so assume that like a wet wipes to use
HealthNutti
Purchased
Great productNov. 2019
Easy to pack in your purse. The one for sensitive skin doesn’t irritate your skin even after successive uses.
Emaleth
Purchased
I bought these to wipe down my Meta Quest. They arent too harsh on the device where it dries out the plastic. And the packs are the perfect fit in my carrying bag. You get so many packs for the price!!
Lewis r.
Purchased
fraud
ck
Purchased
With two small kids, wet wipes are critical for survival! Love the convenient packaging.
Valerie
Purchased
PriceFeb. 2020
Very goos price point as i usually get those for $1.49 each
Jamie
Purchased
Great value!Jul. 2022
I'm giving this 4 stars because the actual product is great and the price was right too! My only issue is that 3 of the packs seem to have been cut open or popped? Unsure, but when I went to put them away these 3 were damaged and dry. I'm positive it's not the sellers fault since the actual box was sealed, but definitely something to be aware of.
Brenda Mark
Purchased
NoNov. 2019
Great for traveling to places and light weight
Karen
Purchased
I take them where I go traveling or just around town. Great thing to have in your bag.
Sarah
Purchased
So handy!Dec. 2019
I love these, I put them in my backpack, in my car, in my house! So handy.

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