Antipasto product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mrs. Wages Zesty Bread and Butter Pickles Quick Process Mix 6.2 Ounce (VALUE PACK of 12)
Reese Medium Artichoke Hearts Non GMO, 14 Ounce (Pack of 12)
Native Forest Organic Sliced Crimini Mushrooms, 4 Ounce Cans (Pack of 12)
(2 Pack) Half Gallon (7 lbs.) Spicy Napa Cabbage Kimchi [Vegan, Gluten Free, Non-GMO, Probiotic] by Choi's Kimchi Co. Made in USA.
The Wild Mushroom Co. Dried Gourmet Mix European Mushrooms 12 Ounces (340g)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Antipasto category on Amazon is quite high at 4.55 out of 5. This indicates that customers are generally satisfied with the products in this category. Additionally, with a total of 2972 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Antipasto products on Amazon. The high average rating and the substantial number of reviews indicate a positive level of customer satisfaction. It implies that the majority of customers are happy with their purchases and have had positive experiences with Antipasto products in this category. Based on this information, my advice would be to continue providing high-quality Antipasto products and maintaining excellent customer service. It's crucial to consistently meet or exceed customer expectations to ensure continued satisfaction. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers to the products in this category. Regularly monitoring customer feedback and addressing any concerns or issues promptly can also contribute to maintaining a high level of customer satisfaction. By consistently delivering quality products and excellent customer service, it is likely that the positive trend in customer satisfaction will continue, leading to increased sales and success in the Antipasto category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is salad . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of the users who mention this product are family members, followed by friends and husbands. This suggests that the product may be popular among people who enjoy sharing food with their loved ones and may be used in social settings. The top three places where the product is used are grocery stores, Chicago (which may suggest a regional preference), and pantries. This indicates that the product is likely a staple item that people keep on hand for regular use. The top two uses of the product are in salads and to make Chicago-style hot dogs. This suggests that the product may be versatile and can be used in a variety of dishes. Overall, based on this data, the customer profile for this product may be someone who enjoys cooking and sharing food with others, values convenience and versatility in their ingredients, and may have a preference for regional cuisine. Some suggestions for the customer profile could be to create recipes that highlight the versatility of the product beyond salads and Chicago-style hot dogs, such as incorporating it into pasta dishes or as a topping for pizza. Additionally, marketing efforts could focus on the convenience of the product for busy families and the social aspect of sharing food with loved ones.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, mushroom, caper, flavor, pepper. The most mentioned elements about can are dent(10.71%), bent up(0.60%).
The top 5 positive reviews are flavor, taste, caper, texture, mushroom. The most mentioned elements about flavor are good(15.67%), rich(1.77%).
bent up0.60%
do not look good0.60%
like like1.10%
balance well0.44%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Antipasto category has mixed sentiments. The top con aspect mentioned most is "can," which could suggest that consumers may prefer fresh or homemade antipasto over canned options. Additionally, the top 5 cons mentioned include "mushroom," "caper," "flavor," and "pepper," which could indicate that some consumers may not enjoy the taste or texture of certain ingredients commonly found in antipasto. On the other hand, the top pro aspect mentioned most is "flavor," which suggests that consumers who enjoy antipasto appreciate its taste. However, the top 5 cons also include "flavor" and "taste," which could indicate that while some consumers enjoy the flavor of antipasto, others may not. To improve product development and selection in the Antipasto category, it may be beneficial for companies to focus on creating fresh and flavorful options that appeal to a wide range of consumers. Additionally, offering a variety of ingredient options and flavors could help cater to different tastes and preferences. Companies could also consider conducting market research to better understand consumer preferences and develop products that meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
flavor sound good1
medium spicy pickle1
no added sulfur1

Based on the data provided, it seems that customers are primarily motivated to buy this product in the Antipasto category due to the product description, brand reputation, and recommendations from friends. However, the product description appears to be the most influential factor, with 41.38% of mentions. There could be several reasons why the product description is the top feature for buyers. Firstly, a well-written and detailed product description helps customers understand the features, benefits, and uses of the product. It provides them with the necessary information to make an informed purchasing decision. Additionally, a compelling product description can create a sense of trust and credibility, making customers more likely to choose this product over others. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is comprehensive, accurate, and engaging. Highlight the unique selling points, key features, and benefits of the product. Use clear and concise language to convey the value it offers to customers. 2. Include customer reviews: Incorporate positive customer reviews within the product description or in a separate section. This can further strengthen the credibility of the product and provide social proof to potential buyers. 3. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to the Antipasto category. Incorporate these keywords strategically throughout the product listing, including the title, bullet points, and product description. This will improve the visibility of the product in search results. 4. Utilize high-quality images: Include high-resolution images that showcase the product from different angles. Clear and visually appealing images can help customers visualize the product and make a more informed decision. 5. Leverage brand reputation: Highlight any notable achievements, certifications, or awards that the brand has received. This can further enhance the trustworthiness and reputation of the product. By implementing these optimization strategies, you can improve the visibility, credibility, and overall appeal of the product listing on Amazon, potentially attracting more customers and driving sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cost more2
large size2
big size
large size
less pricey2
more affordable
trim farther
trim more
100 % organic1
25 % less salt1
less salt

Based on the customer expectations mentioned, it seems that the primary concern for customers in the Antipasto category is the price of the products. Customers are looking for affordable options that fit within their budget. However, there are also a few mentions of customers being willing to pay more for products that are of good quality. This suggests that sellers in the Antipasto category should focus on developing products that are both affordable and of good quality. This can be achieved by using high-quality ingredients and finding ways to streamline production processes to reduce costs. In terms of marketing promotion factors, sellers should focus on highlighting the affordability and quality of their products. This can be done through targeted advertising campaigns that emphasize the value of the products. Additionally, sellers should consider offering promotions or discounts to entice customers to try their products. Overall, the key to success in the Antipasto category is finding a balance between affordability and quality. By prioritizing product development and marketing efforts around these factors, sellers can attract and retain customers who are looking for high-quality products at an affordable price.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It was a fair blend but would have liked more if the morels.
freshNov. 2021
excellent flavor.
I absolutely love mushrooms, but buying them fresh they go bad fast. Great alternative. Just soak some when I need them and the taste great.
genuineJan. 2020
make add-on
Colin Smith
Rinse them very well before soaking them. Done right you can also use the water you soaked them in which is FULL of flavor.
They tasted OK if you can get past the grit which didn't wash out easily and the hard woody stem bits that never should have been used in the first place. Maybe 20% of the mushroom pieces are like wood and need to be plucked out after re-hydrating.
Do not buy theses mushrooms they are not audible, unfortunately not able to return due to Amazon return policy.
Stephanie I.
Nice variety of mushrooms. Easy to rehydrate and economical way to add variety to fresh mushrooms.
Too chewy and earthy, no matter how long we soaked and boiled them.
Postal Suzi
disappointedApr. 2021
I bought these to have mushrooms available for recipes...when I do not want to drive 25 miles to the nearest full service grocery store (local "store" just carries basics like milk) I followed all the directions planning to use these in stroganoff... rinsed, soaked, drained (filtered liquid), plunged then cooked... they had the texture of rubberized cardboard... and about as much flavor. I will try them again... but this time I will soak them in BOILING water (instead of just "hot" water) and for longer than 25 minutes... and after all the prep work will add them to vegetable soup since sautéing them did not get the desired results.

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