Antiperspirant Deodorant product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dove Men+Care Antiperspirant Deodorant 48-Hour Wetness Protection Minerals + Sage Non-Irritant Deodorant for Men, 2.7 Ounce (Pack of 4)
Gillette Antiperspirant Deodorant for Men, Cool Wave Scent, Clear Gel Power Beads , 2.85 oz (pack of 3)
Dove Antiperspirant Deodorant with 48 Hour Protection Advance Cool Essentials Deodorant for Women, 2.6 Ounce (Pack of 4)
Secret Antiperspirant Clinical Strength Deodorant for Women, Invisible Solid, Completely Clean, 2.6 oz, Package may vary
Dove Antiperspirant Deodorant Dry Spray No White Marks Clear Finish Invisible 48-Hour Sweat and Odor Protecting Deodorant for Women, 3.8 Ounce (Pack of 3)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Antiperspirant Deodorant product in question has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and over 10,000 reviews, it is clear that many customers are happy with their purchase. This high level of satisfaction suggests that the product is effective at reducing sweat and odor, which is likely the primary reason customers are purchasing it. Additionally, the large number of reviews indicates that the product is popular and has been purchased by many people. If you are considering purchasing this product, it is likely a good choice based on the high level of customer satisfaction. However, it is always important to read through reviews and consider your own personal needs before making a purchase. Additionally, it may be helpful to try out a few different products to find the one that works best for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this antiperspirant deodorant are men, specifically husbands and sons, with the husband being mentioned the most frequently. This suggests that the product may be marketed towards men, particularly those who are physically active and sweat frequently, such as those who go to the gym or workout regularly. The top places where the product is used are the gym and the office, which suggests that the product is marketed towards people who are active and on-the-go, whether that be in a professional or personal setting. Additionally, the fact that Florida is mentioned as a top place to use the product may suggest that the product is marketed towards people who live in warmer climates or who spend a lot of time outdoors. The top usage of the product is in the shower, which suggests that the product may be marketed towards people who prioritize hygiene and cleanliness. Additionally, the fact that workout is the second most common usage suggests that the product is marketed towards people who are physically active and sweat frequently. Based on this data, it may be beneficial for the company to focus their marketing efforts towards men who are physically active and live in warmer climates, such as Florida. Additionally, emphasizing the product's ability to keep users clean and fresh, particularly when used in the shower, may be an effective marketing strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, deodorant, smell, stick, gel. The most mentioned elements about product are do not help at all with odor(2.81%), crumbles(0.75%).
The top 5 positive reviews are deodorant, scent, product, smell, fragrance. The most mentioned elements about deodorant are smell good(2.59%), last all day(1.36%).
do not help at all with odor2.81%
do not last long0.75%
do not work0.75%
leave my skin itchy0.75%
smell good2.59%
last all day1.36%
do not irritate my skin0.74%
last long0.49%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of antiperspirant deodorants are related to the product itself, including issues with stickiness, scent, and fragrance. However, the top pro aspect mentioned is the deodorant function, indicating that consumers value the product's ability to control odor. To improve product development and selection, it may be beneficial to focus on addressing the top cons mentioned by consumers. For example, developing a product that is less sticky or has a more pleasant scent could help to improve overall customer satisfaction. Additionally, highlighting the deodorant function in marketing materials could help to emphasize the product's strengths and differentiate it from competitors. Overall, it is important for companies in this category to listen to customer feedback and use it to inform product development and selection. By addressing common complaints and emphasizing the product's strengths, companies can improve customer satisfaction and build brand loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
fragrance free3
smell good2

Based on the data provided, it seems that customers primarily buy this antiperspirant deodorant product due to recommendations from friends. This indicates that word-of-mouth marketing plays a significant role in influencing their purchasing decisions. The product description is the second most mentioned factor, suggesting that customers rely on the information provided to make informed choices. The top reasons why the product description is the most influential feature could be: 1. Detailed Information: Customers appreciate a comprehensive product description that highlights the key features, benefits, and ingredients. This helps them understand what they are buying and make an informed decision. 2. Transparency: A clear and transparent product description builds trust with customers. It should address any potential concerns or questions they may have, such as the product's effectiveness, scent, or potential skin reactions. 3. Differentiation: A well-crafted product description can effectively differentiate the antiperspirant deodorant from competitors. Highlighting unique selling points, such as long-lasting protection, natural ingredients, or dermatologist recommendations, can attract customers seeking specific benefits. Based on this data, here are some suggestions for optimizing the Amazon listing: 1. Enhance Product Description: Ensure the product description is detailed, accurate, and engaging. Highlight the key features, benefits, and any unique selling points that set it apart from competitors. 2. Use Customer Reviews: Incorporate positive customer reviews in the product description to reinforce the credibility and effectiveness of the product. This can further influence potential buyers. 3. Visuals: Include high-quality images or videos that showcase the product's packaging, texture, and application process. Visuals can help customers visualize the product and make it more appealing. 4. Competitive Pricing: While price is not the top motivator, it is still a significant factor. Ensure the product is competitively priced compared to similar offerings in the market. 5. Encourage Reviews: Actively encourage customers to leave reviews after purchasing the product. Positive reviews can further boost the product's reputation and attract more buyers. Remember, optimizing the Amazon listing should focus on providing accurate and compelling information, building trust, and differentiating the product from competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
deodorant work
decent deodorant
deodorant for
deodorant keep up
antiperspriant deodrant
deodorant antiperspirant
good antiperspirant
healthier antiperspirant
price cheap
last long6
last long
longer lasting5
last longer
long lasting
correct scent3
different scent

Based on the customer expectations mentioned, it seems that customers are primarily looking for a product that can effectively control body odor (20 mentions of deodorant) while also providing some level of sweat protection (6 mentions of antiperspirant). Additionally, customers seem to value the scent of the product (6 mentions of aroma), indicating that fragrance is an important factor in their purchasing decision. To meet these expectations, sellers should prioritize developing products that offer both deodorant and antiperspirant properties, as this seems to be the most important factor for customers. Additionally, sellers should focus on developing products with pleasant fragrances that appeal to a wide range of customers. In terms of marketing promotion factors, sellers should emphasize the dual benefits of their products (deodorant and antiperspirant) in their advertising and product descriptions. They should also highlight the fragrance options available and how they can enhance the user's overall experience. Finally, sellers should consider offering promotions or discounts to encourage customers to try their products and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Anna Marcum
GoodJun. 2021
I like it and I will order someone these days again
T. Banas
Five StarsOct. 2015
i am satisfied
Terry Taylor
I was expecting Old Spice Original deodorant/anti-perspiring.
Good value. If you like the smell of Old Spice, you should like this. Order by the half dozen for better price.
My husband likes this brand and it works for him. He also is allergic to antiperspirant.
Five StarsOct. 2015
The classic
Five StarsJul. 2014
Excellent product. Everything was just as expected.
Perfect purchase.
john higgins
For a blue collar person working in 90+ degree heat...NFG
I like the product, old spice original. What I don’t like is that fact that the deodorant looks to be 1/2 the size it should be. It causes the deodorant to rock around inside. It also makes it so the container scrapes the tenderness of the inside of your armpit. If you purchase this product male sure to open every bar to make sure they are ok before the return period closes.

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