Appetizers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Caponata di Melazane Eggplant Appetizer 7 oz nt wt Jar (12 Pack)
Whisps Tomato Basil All-Natural Cheese Crisps – Great Tasting Healthy Snack - Keto Friendly – High Protein – Low Carb – Gluten & Sugar Free – 3 Pack (2.12oz Bags)
Sadaf Tabouli Mix, 9-Ounce Boxes (Pack of 6)
Goya Recaito Culantro Base Cooking 12 Ounces
Sugarless Falim Plain Gum (20 Pack (100 Pieces)) by Falim

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Appetizers product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 282 reviews, it appears that many customers have had positive experiences with this product. If you are considering purchasing this product, it may be a good idea to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider the price and any other factors that are important to you before making a decision. Overall, it seems that this Appetizers product is a popular choice among customers and may be worth considering if you are in the market for this type of product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is cold cold weather, the most common location is airport, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this product is likely to be families with children, as "family" was mentioned the most frequently. Additionally, the fact that "son" was mentioned multiple times suggests that parents may be purchasing this product for their children specifically. The top places to use the product were airports, grocery stores, and mountains, which suggests that the target customer may be someone who is frequently on-the-go or enjoys outdoor activities. The fact that "snack" was mentioned the most frequently also supports this idea, as the product may be marketed as a convenient and portable snack option. Overall, it seems that the target customer for this product is likely to be a busy parent who values convenience and is looking for a healthy snack option for their family. To appeal to this customer, the product could be marketed as a healthy and convenient snack option for families on-the-go, with a focus on its portability and suitability for outdoor activities like camping and hiking. Additionally, the product could be marketed as a way to keep children satisfied and energized during long trips or outings.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chestnut, taste, cup, product, bag. The most mentioned elements about chestnut are not squishy soft(5.88%), not the soggy soft kind(5.88%).
The top 5 positive reviews are flavor, chestnut, taste, food, hungarian goulash. The most mentioned elements about flavor are good(14.00%), fresh(4.00%).
not squishy soft5.88%
not the soggy soft kind5.88%
the size of a dime5.88%
hungarian goulash2.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the chestnut flavor is a significant factor in both the pros and cons of the Appetizers category. While the top pro aspect mentioned is flavor, the top con aspect is also chestnut. Additionally, the top 5 cons of vacuum and tip both include chestnut as a factor. Other cons mentioned include taste, cup, product, bag, and food, while the only other pro mentioned is flavor. It appears that the taste and overall quality of the product are areas that could be improved upon. To address these issues, product development could focus on improving the taste and quality of the appetizers, perhaps by experimenting with different flavors or ingredients. Additionally, packaging could be improved to address concerns about cups and bags. Overall, it seems that there is potential for growth in the Appetizers category, but improvements will need to be made to address the cons mentioned and capitalize on the pros.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the given data, it appears that customers are primarily motivated to buy this product due to its product description. The fact that it is mentioned 100% of the time suggests that customers find it crucial in their decision-making process. A well-written product description can effectively communicate the features, benefits, and unique selling points of the appetizer, enticing customers to make a purchase. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, a detailed and informative description helps customers understand what they can expect from the appetizer, such as its ingredients, taste, and preparation instructions. It allows them to make an informed decision based on their preferences and dietary restrictions. Additionally, a compelling product description can create a sense of desire and anticipation, making the appetizer seem more appealing and enticing. It can highlight the appetizer's unique qualities, such as its flavor profile, artisanal craftsmanship, or any special ingredients used. This can help differentiate the product from competitors and make it stand out in the crowded marketplace. Based on this information, some suggestions for Amazon listing optimization could include: 1. Focus on crafting a captivating and informative product description that highlights the appetizer's key features, benefits, and unique selling points. Ensure that it is well-structured, easy to read, and provides all the necessary details that customers would want to know. 2. Use persuasive language and storytelling techniques to create a sense of desire and excitement around the appetizer. Highlight any special qualities, such as its origin, traditional recipe, or any awards or recognition it has received. 3. Incorporate customer reviews and testimonials into the product description to provide social proof and build trust. Positive feedback from satisfied customers can greatly influence potential buyers' decision-making process. 4. Optimize the product listing with relevant keywords that customers are likely to search for when looking for appetizers. This will improve the visibility of the product in search results and increase the chances of attracting potential buyers. By focusing on these optimization strategies, sellers can enhance the appeal of their appetizer products, capture the attention of potential buyers, and ultimately increase sales on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
25 % more volume1
25 % more volume
easy to read1
information easy to read
extra volume1
more volume
fix issue1
fix issue
food still in date1
food still in date
in smoothie1
in smoothie
is not expensive1
is not expensive
large quantity1
large quantity
more dry roast1
more dry roast
more flexible long1
more soft long

Based on the customer expectations mentioned, it seems that the customers are looking for appetizers that are not only easy to read but also have a 25% more volume and extra volume. To meet these expectations, sellers can consider developing appetizers that are visually appealing and easy to read, such as those with clear labeling and packaging. Additionally, they can focus on creating appetizers that are larger in size or have more filling to provide the extra volume that customers are looking for. In terms of product development prioritization, sellers should prioritize creating appetizers that meet the volume expectations of customers. This can be achieved by experimenting with different ingredients and cooking techniques to create appetizers that are both filling and flavorful. Additionally, sellers can focus on creating appetizers that are easy to prepare and serve, as this can help to increase customer satisfaction. When it comes to marketing promotion factors, sellers can highlight the volume and easy-to-read aspects of their appetizers in their marketing materials. This can be done through clear and concise messaging that emphasizes the benefits of their products. Additionally, sellers can consider offering promotions or discounts to encourage customers to try their appetizers and provide feedback on their experience. This can help to build customer loyalty and increase sales over time.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Mesmerizing!Sept. 2020
These are delicious!!! I’ve visited the kitchen and the aroma is mesmerizing!
Full of flavor, crunch, and JUST enough heat (spice)! These taste better than homemade, and remain fresh for quite some time with the lid secured! I received these as a gift, & then did my research to see where I could buy more. Found out this company is based in Savannah and Amazon ordering was possible… absolute no regrets! The ones I ordered were just as fresh as the first! Highly recommend!
InterestingMay 2022
There are 5 smaller bags inside the larger bag. It says there are 10 servings, so there must be 2 servings in each of the small bags (I used to be a math teacher!). I love nuts, but I don't think I have ever had a chestnut. I immediately opened one of the small bags to change that! If you are used to nuts like pecans, walnuts, cashews, and other nuts present in a container of mixed nuts, you may be disappointed, as I was. These are soft. Almost mushy. One was all I could manage. I see the suggestion to put them in a smoothie. Maybe. There's only 1g of protein per serving, so I don't see the benefit they would offer there. At least there is no added sugar. The bag I received expires about 6 months after I received it.
Love them!! They are fantastic!!
Gave as gifts.
Ahhhhhmazing!Jul. 2020
Crowd favorite and awesome gift! Perfect for cocktail hour!! These never last long at our get together!!
These are the most delicious cheese straws ever. So glad Amazon is offering them!
These cheese straws are the real southern cheese straw. Amazing. I’ve tried many brands and these are THE BEST
Cathy Brock
YummyJan. 2022
These remind me of my great aunts cheese straws- they’re spicy & so delicious
Cheese strawsFeb. 2021
Love them they are my favorite a bit pricey but best ones out there!

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