Applesauce product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mott's Strawberry Applesauce, 4 oz cups (Pack of 72)
Mott's Cinnamon Applesauce, 3.2 oz clear pouches (Pack of 48)
GoGo squeeZ Fruit on the Go, Apple Cinnamon- Tasty Kids Applesauce Snacks Made from Apples & Cinnamon - Gluten Free Snacks for Kids - Nut & Dairy Free - Vegan Snacks, 3.2 oz. (48 Pouches)
GoGo squeeZ Fruit on the Go Kids Snacks Variety Pack, 3.2 oz. (20 Pouches) - Apple Apple, Apple Pineapple Passion Fruit, Apple Mango Guava Flavors - Nut Free, Dairy Free, Gluten Free Snacks for Kids
GoGo squeeZ Organic Fruit on the Go Variety Pack, Apple/Banana/Strawberry, 3.2 oz. (12 Pouches) - Made from Organic Apples, Bananas & Strawberries - Gluten Free Snacks - Nut & Dairy Free - Vegan Snack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Applesauce product on Amazon has a high level of customer satisfaction. With an average rating of 4.72 out of 5 and a total of 4013 reviews, it suggests that customers are generally pleased with the product. As an AI language model, I don't have access to the specific reviews or feedback from customers, but the high rating and number of reviews indicate that the product is meeting or exceeding customer expectations. If you are considering purchasing Applesauce on Amazon, it is likely a good choice based on the high level of customer satisfaction. However, it is always a good idea to read through some of the reviews to get a better understanding of the product and any potential issues that customers may have experienced. Additionally, it is important to consider your own personal preferences and needs when making a purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is car, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this Applesauce product is parents with young children who are always on the go. The top three users mentioned are "kid," "son," and "daughter," indicating that parents are likely purchasing this product for their children. Additionally, the top three places to use the product are "car," "school," and "purse," which further supports the idea that parents are using this product as a convenient snack option for their children while they are out and about. The top two usages of the product are "snack" and "on the go," which suggests that parents are looking for a quick and easy snack option that they can take with them wherever they go. This could be because they are busy and don't have time to prepare snacks at home, or because they want to provide their children with a healthy snack option while they are away from home. Based on this data, some suggestions for the customer profile could include targeting parents with young children who are always on the go, and emphasizing the convenience and portability of the product. Marketing efforts could focus on the fact that this product is a healthy and easy snack option that parents can feel good about giving to their children, even when they are away from home. Additionally, highlighting the different flavors and varieties of the product could help to appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pouch, applesauce, cap, product, cup. The most mentioned elements about pouch are small(3.81%), are not easy(0.95%).
The top 5 positive reviews are taste, flavor, pouch, snack, applesauce. The most mentioned elements about taste are good(20.09%), tasty(0.93%).
are not easy0.95%
bust open0.95%
make a lot of rubbish0.95%
make of bpa free plastic0.95%
fresh applesauce0.16%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the main con aspect mentioned for applesauce is the pouch, accounting for 8.57% of the negative feedback. Additionally, other cons mentioned include issues with the applesauce itself, such as taste, flavor, and the overall quality of the product. The top pro aspect mentioned is taste, which accounts for 21.65% of positive feedback. Considering these findings, it appears that the pouch packaging is a significant concern for consumers. This suggests that product development should focus on improving the packaging to address this issue. Exploring alternative packaging options, such as jars or resealable containers, could be beneficial. Additionally, efforts should be made to enhance the taste and flavor of the applesauce to further improve the overall product experience. When it comes to product selection, it would be wise to prioritize applesauce options that have positive taste reviews. This aligns with the data indicating that taste is the most appreciated aspect. By selecting applesauce products with a strong taste profile, you can cater to the preferences of a larger consumer base. In summary, the cons of applesauce primarily revolve around the pouch packaging and issues related to taste and flavor. The pros highlight the positive taste experience. To improve product development and selection, focus on addressing pouch-related concerns, enhancing taste, and selecting applesauce options with favorable taste reviews.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gogo squeeze1
many size1

Based on the data above, it seems that customers are primarily motivated by price and product description when purchasing applesauce. Brand reputation is also a factor, but to a lesser extent. The fact that product description is the top feature mentioned suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the ingredients, nutritional value, and any special features or benefits of the product. To optimize an Amazon listing for applesauce, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include using high-quality images, providing nutritional information, and highlighting any unique selling points. In addition, it may be helpful to consider pricing strategies that appeal to customers who are motivated by price. This could include offering discounts or promotions, or highlighting the value proposition of the product in the product description. Overall, by focusing on creating a detailed and informative product description and offering competitive pricing, sellers can optimize their Amazon listings for applesauce and appeal to a wide range of customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size8
large size
big size
100 % organic7
large portion size4
portion big
large portion size
portion size big
more vanilla flavor4
more flavor
flavor more even
more flavor option
4 flavor2
3 flavor
four flavor
bag recyclable2
packaging recyclable
pouch recyclable
berry flavor2
apple berry flavor
strawberry or raspberry flavor

Based on the customer expectations mentioned, it is clear that the customers are looking for large-sized, 100% organic, and big applesauce products. This indicates that customers are looking for a healthy and natural option that is also filling and satisfying. To meet these expectations, sellers should prioritize product development that focuses on using organic ingredients and ensuring that the applesauce is made from high-quality, large-sized apples. Additionally, sellers should consider offering different sizes of the product to cater to customers who are looking for larger portions. In terms of marketing promotion factors, sellers should highlight the organic and natural aspects of the product in their marketing campaigns. They should also emphasize the large size and filling nature of the product to appeal to customers who are looking for a satisfying and healthy snack option. Overall, by prioritizing product development that meets customer expectations and highlighting these features in their marketing campaigns, sellers can attract and retain customers who are looking for a high-quality, organic, and filling applesauce product.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Kids hated itOct. 2022
Kids said this one did not taste good.
we use these to make sure our kid is eating enough fiber. They seem expensive but if you consider the fiber content its a good deal. Similar pouches usually only contain 1 or 2 grams.
I bought for my grandchildren. They love it. It's very convenient for a good early morning, it keeps them satisfied until a full breakfast is ready.
Kelsy Daniels
Perfect snackNov. 2022
These are a must for my boys during sports and post weight-ins for wrestling. Now that I can order them in bulk, we never run out.
My family prefers this flavor to the plain applesauce and they were excited to find this package with only this flavor. It came quickly and tasted great!
DeliciousDec. 2019
Love this product. Have tried so many different brands and this is the one my son says tastes the best. If only it came in organic...
Best value! Gimmie five is our favorite and this is right on the money! Exactly same as you get at the store.
I actually ordered this flavor & quantity by mistake, but I often use it in cereal or oatmeal as a sweetener, so I'll use it eventually. My little niece loves these juice squeezy packs, and they're so convenient and mess-free.
There is too much apple sauce and very little of the other fruits, at least flavor-wise. if I didn't know what the variety was, I would say it was just an apple sauce pouch.
JoAnna S.
These are in my top 3 choices for always packing in our go bag for the day! I eat them(30yo) and my kids always want one (7 and under). Perfect to snack between meals when you need a little boost!

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