Aromatherapy product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Amazon BSR product in the Aromatherapy category has a relatively high customer satisfaction rating. With an average rating of 4.41 out of 5 and a total of 241 reviews, it suggests that customers are generally happy with the product. However, it's important to note that there may be some room for improvement, as there are always customers who may have had a less positive experience. It would be helpful to read through some of the reviews to see if there are any common issues or complaints that could be addressed to further improve customer satisfaction. Overall, my advice would be to continue to prioritize customer satisfaction by listening to feedback and making improvements where necessary. Additionally, it may be helpful to actively seek out and encourage customer reviews, as positive reviews can help to increase sales and improve the product's overall reputation.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is bedtime, the most common location is bath, the most common behavior is bath . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product is primarily used by parents for their children, specifically their daughters and sons. Both were mentioned an equal number of times, indicating that the product appeals to both genders equally. Additionally, the term "kid" was mentioned frequently, suggesting a broader age range for potential users. The top three places where the product is used are the bath, room, and baby crib. This indicates that customers are incorporating the product into their children's daily routines, particularly during bath time. The repeated mentions of bath and bathtime as the top two usages further emphasize the importance of this product in enhancing the bathing experience. Based on this analysis, the customer profile can be described as parents who prioritize aromatherapy for their children's well-being, particularly during bath time. They are likely to be conscious of creating a soothing and relaxing environment for their kids, using the product in various spaces such as the bath, room, and baby crib. To cater to this customer profile, it would be beneficial to emphasize the aromatherapy benefits of the product, highlighting its ability to create a calming atmosphere during bath time. Marketing efforts could focus on the product's suitability for children of different ages, appealing to parents who want to provide a pleasant and therapeutic experience for their sons and daughters. Additionally, offering complementary products or scents that align with the preferences of children could further enhance the appeal of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sound, spritzer, button, essential oil mister, motor that run the diffuser. The most mentioned elements about sound are loud(5.00%), muffle(5.00%).
The top 5 positive reviews are smell, scent, product, diffuser, aroma mist. The most mentioned elements about smell are good(10.81%), calm(2.70%).
stop work after the first use of the diffuser5.00%
essential oil mister5.00%
motor that run the diffuser5.00%
aroma mist2.70%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that sound is the most commonly mentioned con aspect, accounting for 15.00% of the responses. Additionally, the top 5 cons of the vacuum in the context of aromatherapy are sound, spritzer, button, essential oil mister, and the motor that runs the diffuser. On the other hand, the top pro aspect mentioned most is smell, accounting for 21.62% of the responses. However, the top 5 cons of the tip in this category are smell, scent, product, diffuser, and aroma mist. From this analysis, it appears that sound is a significant drawback for users when it comes to aromatherapy products. This suggests that there is a need for quieter options in the market. Additionally, the cons related to the spritzer, button, essential oil mister, and motor indicate potential areas for improvement in terms of functionality and ease of use. On the positive side, the pro aspect of smell is highly valued by users, indicating that the aroma produced by these products is appreciated. This highlights the importance of focusing on creating pleasant and long-lasting scents in aromatherapy products. To enhance product development and selection, it would be beneficial for manufacturers to prioritize reducing sound levels in their aromatherapy devices. This could involve using quieter motors or incorporating noise-cancelling technology. Additionally, addressing the cons related to the spritzer, button, and essential oil mister could improve the overall user experience. Furthermore, considering the cons related to smell, scent, product, diffuser, and aroma mist, it may be helpful to conduct further research to understand the specific concerns users have in these areas. This could lead to improvements in scent quality, addressing any issues with the diffuser mechanism, and ensuring that the product meets user expectations. Overall, by addressing the cons related to sound and other specific aspects, while capitalizing on the pro aspect of smell, manufacturers can develop and select aromatherapy products that offer a more satisfying and enjoyable experience for users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the information provided, it seems that customers are motivated to buy products in the Aromatherapy category primarily because of the product description. This suggests that customers are looking for detailed information about the product, including its ingredients, benefits, and how to use it. Some possible reasons why the product description is the top feature for buyers in this category could be that aromatherapy products are often used for specific purposes, such as relaxation or stress relief, and customers want to ensure that the product they are buying will meet their needs. Additionally, aromatherapy products may have different scents or ingredients that can affect their effectiveness, so customers may want to know more about these factors before making a purchase. To optimize an Amazon listing for an aromatherapy product, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the ingredients, how the product is made, and any certifications or quality standards that the product meets. Additionally, including high-quality images and customer reviews can help to build trust and credibility with potential buyers. Finally, using relevant keywords and optimizing the product title and description for search can help to ensure that the product is visible to customers who are searching for aromatherapy products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle2
big bottle
big more product1
more product
breathable over speaker1
breathable over speaker
button turn on1
control light up
feature work
gentle chime plus diffuse mist1
gentle chime plus diffuse mist
is not expensive1
is not pricey

Based on the customer expectations mentioned, it seems that customers in the aromatherapy category are looking for products that come in larger bottles, have a good quality, and have a pleasant aroma. To prioritize product development, sellers should focus on creating products that meet these expectations. This could mean developing larger-sized bottles for their aromatherapy products, ensuring that the quality of the product is high, and using high-quality essential oils to create a pleasant aroma. In terms of marketing promotion factors, sellers should highlight the size of their bottles, the quality of their products, and the pleasant aroma that their products provide. They could also consider offering promotions or discounts for customers who purchase larger-sized bottles, as this may be a key selling point for customers in this category. Overall, it's important for sellers in the aromatherapy category to understand their customers' expectations and prioritize product development and marketing efforts accordingly. By doing so, they can create products that meet customer needs and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very soothing
Sophia W.
I absolutely love this stuff. A couple of sprays in the crib before bedtime!!! But what the heck happened to the price!!?? I Won't be buying again until it drops to a reasonable amount.
I have bought this product in Brazil in the past and it is not the same very disappointed
Magic !May 2021
I found this only at the exchange on post & im very happy about the results . The normal bedtime sleep things were still making it challenging to put my baby asleep but this works wonders !!
Bought this for ourselves, not a baby. Love the smell, it truly is calming. spray your pillows and blankets. love this stuff.
Great smell!Jan. 2018
I love this spray. Not sure if it really calms but smells good and makes the sheets smell nice. I only give 4 stars because this is the second bottle where the spritzer gets stuck and shoots out in a stream instead of a spray.
BombFeb. 2020
I brought this for me lol add alittle to my cologne wow
My husband and I use this as a fresh pillow spray and now we bought it for our baby to be for a nice bedtime spray. I love the smell and non toxicity of California baby products, they are simply the best!
Melissa Slone
Must buy!Feb. 2021
Wish I would have bought more. Helps my daughter sleep so well! I keep checking almost daily and can’t find this anywhere 😭
Four StarsJan. 2018
Fresh light/slight perfume smell

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