Artificial Plants & Greenery product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
BLEUM CADE 24 Strands 168Ft Fake Vines for Bedroom with 66Ft String Lights, Hanging Greenery Garland with Fake Leaves, Artificial Ivy Vines Fake Plants for Wedding Party Wall Room Decor
JACKYLED 24 Pack Artificial Ivy Garland Fake Plants, Vine Hanging Garland with 200 LED String Light, Hanging Vines for Room Apartment Garden Office Wedding Party Wall Decor
RECUTMS Ivy Fake Vines 24 Pack 173 FT Artificial Ivy with 200 LED String Light Leaves Wall Decor Leaf Plants Vines Greenery Garland Hanging Plant Vine for Room Garden Office Wedding Wall Decor
CQURE 12 Pack 84Ft Artificial Ivy Garland,Ivy Garland Fake Vines UV Resistant Green Leaves Fake Plants Hanging Vines for Home Kitchen Wedding Party Garden Wall Room Decor
12 Pack Fake Vines for Room Decor Artificial Ivy Garland with Clip Green Flowers Hanging Plants Faux Greenery Leaves Bedroom Aesthetic Decor for Home Garden Wall Wedding

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the category of Artificial Plants & Greenery on Amazon is 4.44 out of 5. This indicates a relatively high level of customer satisfaction overall. Additionally, with a total of 12,811 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. Considering the positive average rating and the large number of reviews, it can be inferred that customers are generally satisfied with the artificial plants and greenery products available on Amazon. This indicates that the quality, appearance, and functionality of these items are meeting or exceeding customer expectations. Based on this conclusion, my advice would be to continue providing high-quality artificial plants and greenery products to maintain customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers and build trust in the products. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is room, the most common behavior is decorate . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are daughters, followed by granddaughters and kids. This suggests that the product may be popular among younger generations who are interested in decorating their living spaces. In terms of where the product is used, the top three places mentioned are rooms, walls, and bedrooms. This indicates that the product is primarily used for interior decoration purposes. The top two usages of the product are to decorate and as a decoration, which further supports the idea that the product is primarily used for aesthetic purposes. Given that the category is Artificial Plants & Greenery, it can be inferred that the product is likely some form of artificial plant or greenery used for decoration. Based on this analysis, it is likely that the customer profile for this product is younger individuals who are interested in interior design and decorating their living spaces. They may be looking for affordable and low-maintenance ways to add some greenery and aesthetic appeal to their rooms, walls, and bedrooms. To appeal to this customer profile, it may be helpful to market the product as a trendy and affordable way to add some greenery and style to living spaces. Social media platforms like Instagram and Pinterest could be effective channels for reaching this audience. Additionally, highlighting the low-maintenance and long-lasting nature of artificial plants and greenery could be a selling point for this product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, leaf, vine, light, product. The most mentioned elements about smell are strange(6.37%), solid(2.87%).
The top 5 positive reviews are vine, look, quality, leaf, color. The most mentioned elements about vine are good(2.71%), look good(2.38%).
not pleasant0.78%
look good2.38%
good quality1.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of artificial plants and greenery is the smell, accounting for 20.05% of the mentions. Other cons mentioned include leaf, vine, light, and product. On the other hand, the top pro aspect mentioned is vine, accounting for 16.97% of the mentions. The cons mentioned, such as smell, leaf, vine, light, and product, indicate areas where improvements can be made in product development and selection. For example, addressing the issue of smell could involve using materials that do not emit unpleasant odors. Similarly, improving the quality of the leaves, vines, and overall product can enhance customer satisfaction. To further develop and select products in this category, it would be beneficial to focus on addressing the cons mentioned. This could involve conducting market research to understand customer preferences and expectations better. Additionally, considering factors like appearance, quality, and color can help in creating artificial plants and greenery that are visually appealing and meet customer demands. In terms of the pros, the mention of vine as the top aspect suggests that customers appreciate the presence of realistic-looking vines in artificial plants and greenery. This indicates that incorporating more lifelike and natural elements into the products can be a positive aspect. Overall, the sentiment analysis suggests that there is room for improvement in the category of artificial plants and greenery. By addressing the cons mentioned and capitalizing on the pros, manufacturers and sellers can enhance the overall customer experience and satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality2

Based on the data provided, it seems that customers are primarily motivated to buy artificial plants and greenery based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and appearance, in order to make an informed purchasing decision. Other factors that may influence customer buying decisions include the attractiveness of the advertising and the price of the product. However, these factors appear to be less important than the product description. To optimize Amazon listings for artificial plants and greenery, sellers should focus on creating detailed and accurate product descriptions that highlight the unique features and benefits of their products. They should also consider using high-quality images and videos to showcase the product's appearance and demonstrate its potential uses. Additionally, sellers may want to consider offering competitive pricing and using targeted advertising to attract potential customers. By focusing on these key areas, sellers can increase their chances of attracting and converting customers in the competitive artificial plants and greenery market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
foul smell go away11
smell go away
smell go away over time
less light9
more light
light longer
more longer
more longer
price cheap
more full7
more full
more filled
go away6
go away
air out5
air out
eliminate odor5
get rid of smell
odor go away
outdoors get odor out
remove smell
resolve smell

Analysis of Customer Expectations for Artificial Plants & Greenery: Based on the mentioned customer expectations, it is clear that customers are primarily looking for products that are more realistic and thinner in appearance. They also want to ensure that any foul smell associated with artificial plants is eliminated. These expectations can guide sellers in their product development and marketing strategies. Product Development Prioritization Suggestions: 1. Realism: Customers desire artificial plants that closely resemble real plants. Sellers should prioritize developing products with lifelike textures, colors, and details. Investing in high-quality materials and manufacturing techniques can help achieve this goal. 2. Thinner Design: Customers prefer artificial plants that are thinner in appearance. Sellers should focus on creating products that have a more streamlined and natural look, avoiding excessive bulkiness. 3. Odor Elimination: Addressing the issue of foul smells is crucial. Sellers should prioritize using materials that are odor-free or develop effective methods to eliminate any unpleasant smells associated with artificial plants. Marketing Promotion Factors Suggestions: 1. Visual Appeal: Highlight the realistic appearance of the artificial plants in marketing materials. Use high-quality images and videos that showcase the product's lifelike features to attract customers. 2. Versatility: Emphasize the versatility of artificial plants in various settings, such as homes, offices, or events. Showcasing different ways to incorporate them into interior design can help customers envision their potential use. 3. Customer Reviews: Encourage satisfied customers to leave positive reviews and testimonials. This social proof can build trust and credibility, assuring potential buyers of the quality and satisfaction others have experienced. 4. Customization Options: Offer customization options, such as different sizes, colors, or arrangements, to cater to individual preferences. This can attract customers who want personalized artificial plants that suit their specific needs. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers in the Artificial Plants & Greenery category can better meet customer demands and increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The leaves are small and have a distinct smell. Disappointment!
Very good quality but pls make sure to wash each vine with hot water and soap my bestie loved them😼😼😼
Don’t buyDec. 2021
To clarify these are 12 SEPARATE vines. They are not strung together at all. I have to hang all 12 separate vines, each with a tack. 12 tacks. Next, there is only one straight line of lights. There are not 12 separate strings of lights to hang with each vine. The photos and reviews are deceiving.
Not ivyApr. 2022
This is not the right shape for ivy, but I dont have time to return for the project I need it for. Very disappointed.
I opened that little air-tight bag, and WHOOSH a horrid aroma filled my bedroom for the next day; it was seriously migraine-inducing. I'm not that sensitive to smells, but my word, this was awful! Thankfully, the smell eventually dissipated, but where was my warning?! After I could finally stomach the smell, I proceeded to spend the next half hour untangling them. With that out of the way, I'm now going to talk about the (arguably) most important part: how they look. Admittedly, despite my qualms, they definitely added a (pardon my French) je ne sais quoi that I needed for my new room. I thought they might be overly tacky, but they're not. I think it's most important to ask yourself how you're going to use them. Otherwise, they WILL be tacky, but it won't be the manufacturer's fault! Pros: + their possibilities of use are nearly endless. + they make my bedroom feel complete. + they don't have that plastic shine that a lot of faux flora has. + they're relatively affordable...if you decide to need another pack it's not going to break the bank. Cons (remember, these are all MINOR inconveniences when you think about how good they look): - they arrived in a tangled mess. - I lost a few leaves in the detangling process...thankfully, it's not noticeable. - they smelled HORRIBLE when I opened them. - I've had to wrestle with them for the past week to get them to stay up on the wall. I've figured out that a heavy-handed application of scotch tape keeps them secure.
This would have been fine if the ivy didn't smell so awful. It made our entire upstairs smell bad. We just had to throw it away.
Love them!Nov. 2020
Love everything!
I did not like that the ivy vines drop a lot of the ivy lint idk is that what you call it ?? also it had a bad scent when you open the package but if you leave the vines outside for a day or two and shake off whatever falls off the ivy... the vines are all good no more scent and falling debris and I suggest opening the package of vines outside....overall my daughter loves the vines in her bedroom and playhouse.
You actually get a lot more vines than I thought, I was able to cover 2 big mirrors and have to much leftover that My sister was able to cover a good portion of her wall. I highly recommend they also look real-ish. The only thing is that they did smell pretty bad when I fist got them but the smell went away.
Kaiden Mejia
It’s alright quality for what you get but note that the smell is pretty plasticy. The LEDS are separate as well

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