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Arts, Crafts & Sewing product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Apple Barrel Pink Eraser Paint
HTVRONT Heat Transfer Vinyl Roll, 12in x 8ft Leopard HTV, Leopard Printed Iron on Vinyl for Shirt
Scissors, iBayam 8" Multipurpose Scissors Bulk 3-Pack, Ultra Sharp Blade Shears, Comfort-Grip Handles, Sturdy Sharp Scissors for Office Home School Sewing Fabric Craft Supplies, Right/Left Hand
Coquimbo Sewing Kit Gifts for Women, Mom, Traveler, Adults, Beginner, Emergency, Sewing Supplies Accessories with Scissors, Thimble, Thread, Sewing Needles, Tape Measure etc (Black, S)
Soft Tape Measure Double Scale Body Sewing Flexible Ruler for Weight Loss Medical Body Measurement Sewing Tailor Craft Vinyl Ruler, Has Centimetre Scale on Reverse Side 60-inch(White)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in the Arts, Crafts & Sewing category on Amazon has a relatively high average rating of 4.19 out of 5, with a total of 25,701 reviews. This suggests that the majority of customers who have purchased and used the product are satisfied with its performance and quality. However, it is important to note that customer satisfaction can be subjective and may vary depending on individual preferences and expectations. It is also possible that some customers may have had negative experiences with the product, despite the overall high rating. To ensure that customers continue to be satisfied with the product, it may be helpful for the seller to regularly monitor customer feedback and address any issues or concerns that arise. Additionally, providing clear and detailed product descriptions, as well as offering responsive customer support, can help to build trust and confidence among potential buyers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question is popular among users who mention "kid," "daughter," and "son" the most. This suggests that the product is likely targeted towards parents or individuals who have children. The high number of mentions for "gift give" indicates that this product is often used as a gift, possibly for birthdays or special occasions. In terms of usage, it is interesting to note that the top three places where this product is used are the "house," "kitchen," and "school." This implies that the product is versatile and can be utilized in various settings, such as for household activities, cooking, and even educational purposes. Considering the category of Arts, Crafts & Sewing, it is likely that this product is related to arts and crafts or sewing projects. The fact that it is frequently used as a gift suggests that it may be a creative or DIY-oriented item that appeals to individuals who enjoy crafting or creating things. Based on this analysis, the customer profile for this product seems to be parents or individuals with children who have an interest in arts, crafts, and sewing. They are likely looking for versatile products that can be used at home, in the kitchen, or even at school. They may also appreciate the value of giving this product as a gift, indicating a desire for creative and thoughtful presents. To further cater to this customer profile, it would be beneficial to emphasize the product's versatility and its ability to engage children in creative activities. Marketing efforts could focus on the product's educational benefits, highlighting how it can be used for both fun and learning purposes. Additionally, offering various design options or project ideas could enhance the appeal of the product to this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are vinyl, thread, pen, ring, bottle. The most mentioned elements about vinyl are slim(1.48%), hard to weed(0.71%).
The top 5 positive reviews are color, scissors, pen, product, apple barrel paint. The most mentioned elements about color are good(10.60%), vibrant(3.41%).
hard to weed0.71%
start to wrinkle0.35%
difficult to weed0.18%
work good0.07%
apple barrel paint0.02%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Arts, Crafts & Sewing category has both pros and cons. The top pro aspect mentioned most is color, which suggests that customers value a wide range of color options when it comes to art and craft supplies. However, the top con aspect mentioned most is vinyl, which may indicate that customers have concerns about the quality or durability of vinyl-based products. Additionally, the top 5 cons of vacuum are vinyl, thread, pen, ring, and bottle, which suggests that customers may have a variety of concerns when it comes to this type of product. Similarly, the top 5 cons of the tip are color, scissors, pen, product, and apple barrel paint, which suggests that customers may have a range of concerns when it comes to the quality and usability of art and craft supplies. To address these concerns and improve product development and selection, companies in the Arts, Crafts & Sewing category may want to focus on offering a wider range of high-quality products that address common customer concerns. For example, they may want to invest in developing vinyl-based products that are more durable and long-lasting, or offer a wider range of color options for their products. Additionally, they may want to focus on improving the quality and usability of their tips and other art and craft supplies, to address common customer concerns and improve overall customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Arts, Crafts & Sewing category are primarily motivated by the product description when making purchasing decisions. This could be because they want to ensure that the product meets their specific needs and requirements for their crafting projects. Additionally, price is also a significant factor, as customers are likely looking for affordable options that still meet their needs. The fact that a significant percentage of customers are recommended products by friends also suggests that word-of-mouth marketing is important in this category. This could be because crafting is often a social activity, and people are likely to share their experiences and recommendations with others in their crafting communities. To optimize Amazon listings in this category, sellers should focus on creating detailed and accurate product descriptions that highlight the unique features and benefits of their products. They should also consider offering competitive pricing and leveraging social proof, such as customer reviews and ratings, to build trust and credibility with potential buyers. Additionally, sellers could consider partnering with influencers or crafting communities to increase visibility and reach among their target audience.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long19
last long
last longer
big size
4 last6
hold up5
hold up
decent quality4
good quality
high quality
decent scissors4
decent versatile scissors
scissors decent quality
sturdy scissors
thread scissors good quality
large size4
large size

Analysis of Customer Expectations for Arts, Crafts & Sewing: Based on the customer feedback, it is evident that there are three key expectations in this category: longevity, quantity, and paint bottle fill. Customers mentioned the desire for products that last long and provide more value. Additionally, there was a specific mention of wanting paint bottles to be filled to at least 75% capacity. To address these expectations and prioritize product development, sellers in the Arts, Crafts & Sewing category can consider the following suggestions: 1. Quality and Durability: Focus on developing products that are built to last. Customers value longevity, so investing in high-quality materials and craftsmanship will help meet this expectation. Conduct thorough testing and quality control measures to ensure the durability of your products. 2. Quantity and Value: Customers expressed a desire for more, indicating that they want products that offer greater value for their money. Consider offering larger quantities or bundles of products to cater to this expectation. Providing options for bulk purchases or subscription-based models can also be beneficial. 3. Paint Bottle Fill: While this expectation was mentioned less frequently, it is still worth addressing. Customers want paint bottles to be filled to at least 75% capacity. Ensure that your products meet this requirement, as it demonstrates transparency and fairness to customers. Clearly communicate the fill level on product packaging and descriptions to set accurate expectations. In terms of marketing promotion factors, consider the following suggestions: 1. Highlight Longevity: Emphasize the durability and longevity of your products in your marketing campaigns. Showcase testimonials or customer reviews that highlight the longevity of your products. This will help build trust and attract customers who value long-lasting items. 2. Value Proposition: Clearly communicate the value customers can expect from your products. Highlight the quantity, variety, or unique features that set your offerings apart from competitors. Use persuasive messaging to convey the value customers will receive by choosing your products. 3. Customer Education: Educate customers about the importance of quality and the benefits of investing in durable products. Create content such as tutorials, guides, or blog posts that showcase the value of long-lasting items in arts, crafts, and sewing. This will position your brand as an authority and help customers make informed purchasing decisions. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers in the Arts, Crafts & Sewing category can better meet customer needs and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Sim Phor
Works well.Sept. 2020
Perfect scissors. Good price for the pack of 3! I had originally intended to get these for my kids’ back to school scissors without realizing these are 8” long! So.... yeah... back to scissors shopping for the kids and I’ll be keeping these! One for my work desk, one for my craft room, and one for backup.
Very sturdyDec. 2021
These are really nice scissors and pretty colors
i like the grip of these most. they seem easier to maneuver because of an easier, not heavy hold.
Easy to handle!Sept. 2020
I love the way the scissors cut! Brilliant!
Great, easy to hold, sharp scissors
I was very pleased with these quality made and sharp scissors. Sure beats those "Dollar Store" junk.
Great price :)
they workJul. 2021
great set of everyday scissors. we can never find one when we need one now we have 3, one for different rooms in the apt.
Office use

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