Aspirin product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Goody's Extra Strength Headache Powder, Mixed Fruit Blast Flavor Dissolve Packs, 24 Individual Packets, 2 Pack
St. Joseph Aspirin Pain Reliever (NSAID) 81mg, Enteric Safety Coated, Adult Low Dose Regimen, 365 ct (1 Year Supply)
Basic Care Aspirin Tablets 325 mg, Pain Reliever and Fever Reducer (NSAID), 100 count, Temporarily Relieves Headache, Muscle Pain, Toothache, Menstrual Pain, Pain and Fever, Minor Pain of Arthritis
Goody's Extra Strength Headache Powder, Dissolve Packs, 50 Individual Packets
BC Powder Original Strength Pain Reliever, Dissolve Packs, 24 Individual Packets

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Aspirin products on Amazon is quite high at 4.78 out of 5. This indicates a generally positive customer satisfaction level. Additionally, with a total of 8160 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Aspirin products on Amazon. Considering the high average rating and the substantial number of reviews, it can be concluded that customers are generally satisfied with the Aspirin products available on Amazon. This level of satisfaction could be attributed to factors such as product effectiveness, quality, and value for money. Based on this conclusion, my advice would be to continue providing high-quality Aspirin products and maintaining customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation of the product and attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can help maintain a high level of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is doctor, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are doctors, husbands, and friends. Doctors, with 129 mentions, seem to have the highest association with the product, indicating that they may recommend or prescribe it frequently. Husbands, with 96 mentions, and friends, with 50 mentions, also demonstrate a significant interest in the product, possibly suggesting that they use it for personal reasons or recommend it to others. When it comes to the top three places to use the product, the purse takes the lead with 41 mentions, followed by the car and the pharmacy, both with 22 mentions. This suggests that portability and accessibility are important factors for customers, as they prefer to have the product readily available in their purses or cars, and they often purchase it from pharmacies. Regarding the usage of the product, travel and pain relief emerge as the top two reasons for its use, with 27 and 25 mentions respectively. This implies that customers may rely on the product to alleviate pain during travel or for general pain relief purposes. Based on this analysis, the customer profile for this aspirin product could be individuals who value the recommendations of doctors, as they have the highest association with the product. Additionally, husbands and friends may also be potential customers, indicating a potential market for personal use or word-of-mouth recommendations. Considering the preference for portability, customers who are frequently on the go or have a busy lifestyle may find this product appealing. Moreover, individuals who prioritize pain relief, especially during travel, could be a target audience for marketing campaigns. To further understand the customer profile, it would be beneficial to conduct additional research, such as surveys or interviews, to gather more insights about their demographics, preferences, and specific pain relief needs.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, taste, pill, aspirin, powder. The most mentioned elements about bottle are big(6.06%), over sized(1.82%).
The top 5 positive reviews are taste, powder, product, pill, flavor. The most mentioned elements about taste are good(9.94%), not bad at(0.99%).
over sized1.82%
big for the amount of aspirin in it0.61%
not bad at0.99%
far superior than the plain goody powder0.20%
go down quick with carbonated beverage0.20%
is not hideous0.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of aspirin are related to the bottle and packaging, as well as issues with taste, pills, and powder. On the other hand, the top pro aspect is the taste of the product. To improve the product, it may be beneficial to focus on addressing the issues with the bottle and packaging, as well as finding ways to improve the taste and texture of the pills and powder. Additionally, it may be helpful to conduct further research to understand why some consumers are dissatisfied with the taste and texture of the product, and to explore potential solutions to these issues. In terms of product selection, it may be important to consider the specific needs and preferences of the target audience. For example, if taste is a top priority for consumers, it may be beneficial to focus on developing aspirin products that are more palatable and enjoyable to consume. Similarly, if consumers are concerned about the packaging and ease of use, it may be helpful to prioritize products that are more convenient and user-friendly. Overall, by focusing on addressing the top cons and leveraging the top pros of aspirin, it may be possible to develop a more successful and appealing product for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
coating have some durability1
gluten free1

Based on the data provided, it seems that the top motivation for customers to buy aspirin is the recommendation from friends, accounting for 56.88% of mentions. This indicates that word-of-mouth plays a significant role in influencing purchasing decisions in this category. However, it is interesting to note that the product description is the second most mentioned factor, accounting for 15.60% of mentions. This suggests that customers rely heavily on the information provided in the product description to make their purchasing decisions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, aspirin is a medication, and customers may want to ensure that they are purchasing the right product for their specific needs. A detailed and informative product description can help them understand the benefits, dosage instructions, and potential side effects of the aspirin. To optimize the Amazon listing based on the data provided, here are a few suggestions: 1. Improve the product description: Ensure that the product description is comprehensive, accurate, and provides all the necessary information about the aspirin. Highlight its features, benefits, and any unique selling points. 2. Use customer reviews: Incorporate positive customer reviews in the product description to build trust and credibility. This can help potential buyers make informed decisions based on the experiences of others. 3. Highlight competitive pricing: While price was mentioned less frequently, it still plays a role in customer decision-making. Emphasize any competitive pricing or discounts in the product description to attract price-conscious buyers. 4. Encourage customer recommendations: Leverage the power of word-of-mouth by encouraging satisfied customers to leave reviews and recommend the product to their friends. This can further strengthen the influence of recommendations in driving sales. By implementing these suggestions, you can optimize the Amazon listing for aspirin and potentially attract more customers based on their motivations and preferences.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle7
small bottle
bottle small
expiration date6
2 year expiration date
expiration date
expiration date far
expiration date soon
good expiration date
last long5
last long
last awhile
large quantity3
large quantity
in large quantity
petite size3
work good3
work as good
work good
work well
2 year ago2
year ago
aspirin make in usa2
aspirin make in usa
box small2
in small box
package small
flavor sweet

Based on the customer feedback, it is clear that customers who purchase aspirin are looking for a product that comes in a big bottle, has a clear expiration date, and lasts long. These expectations are likely driven by the fact that aspirin is often used as a pain reliever and customers want to ensure that they have an ample supply on hand when needed. To meet these expectations, sellers should prioritize product development that focuses on creating larger bottles of aspirin that clearly display the expiration date. Additionally, sellers should consider developing aspirin products that have a longer shelf life, which will help customers feel confident that they can rely on the product for an extended period of time. In terms of marketing promotion factors, sellers should highlight the size of the bottle and the expiration date on the packaging and in their advertising. They should also emphasize the long-lasting nature of the product, which will appeal to customers who want to ensure that they have a reliable pain reliever on hand. Overall, by prioritizing product development that meets customer expectations and highlighting these features in their marketing efforts, sellers can increase customer satisfaction and drive sales in the aspirin category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

On timeJul. 2020
Theresa Boyer
Five StarsJun. 2015
k9 X 3
Good price, good strength and hard to find in stores.
This is the perfect headache and musculoskeletal pain relief medication - the best thing outside of prescription medication, and at much lower cost. Really like the 500 mg of aspirin per tablet, while leaving the caffeine at 32.5 mg.
Good for painDec. 2018
I like it
I have a serious hereditary neuromuscular disorder and have to take a lot of meds, both prescriptions and OTC items, and for the OTC I mostly use generics (like diphenhydramine, naproxen, ibuprofen). But I’ve tried generic aspirin and they just don’t compare to Bayer. Especially the dosage; this is a 500mg pill while many other aspirin products are much lower and often intended for the cardiac benefits of aspirin. Also, Bayer Back and Body contains caffeine which helps. Be aware of that; you might not want to take the B and B before bedtime. For that reason I also keep Bayer Extra Strength without the caffeine if I need it at bedtime. For as much NSAIDs as I have to take, I need to watch stomach issues, and the Bayer coating is superior to any other aspirin I’ve tried. Definitely worth buying Bayer aspirin over any other brand.
I have an herniated disc and this seems to be the only thing that ease the pain
Alex Rios
I like aspiring because I work in construction and sometimes I feel aches here and there. I take one or two of this and makes me feel much better without have to go to the Doctor and have a prescription. (for $ 200 Dollars)
Got it as a tylenol free alternative to excedrin for tension/arthritis caused migraines I get. I'm also sensitive to caffeine and this has half the amount that excedrin contains which is good (one pill of this bayer has as much caffeine as a 12 ounce can of coke). This aspirin/caffeine combo seems to work well for aborting migraines if taken at the first sign of it starting (haven't tried it on full-blown migraines yet since I have been catching them early).
It WorksJun. 2019
Back and body works better than anything I have ever taken for my arthritic pain. I'm not one to take narcotics, so am pleased to find this product by a trusted company.

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