Assay Microplates product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Globe Scientific 120338 Polystyrene Microtest Plate, 96-Well, Flat Bottom, Sterile, Individually Wrapped (Pack of 50)
24 Well Plates - with Lid, Flat Bottom, Individual Pack (Pack of 12)
SEOH Microplates 96 Well Non-Sterile for Microchemistry
SEOH Microplates 96 Well pk of 10 Non-Sterile for Microchemistry
Ajax Scientific PO025-0000 Porcelain Spot Plate, White

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Assay Microplates on Amazon is 4 out of 5 stars, based on a total of 23 reviews. This indicates a generally positive level of customer satisfaction with these products. With an average rating of 4, it suggests that the majority of customers are satisfied with their purchase of Assay Microplates. However, it's important to note that the sample size of 23 reviews may not be representative of the entire customer base. It would be beneficial to have a larger number of reviews to get a more accurate understanding of customer satisfaction. Based on this data, my advice would be to continue monitoring customer feedback and encourage customers to leave reviews. This will help gather more information about the product's performance and address any potential issues or concerns. Additionally, it would be helpful to analyze the reviews in more detail to identify any common themes or areas for improvement. This can guide product development and ensure that customer needs are being met effectively.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw a few conclusions and make some suggestions about the customer profile for the Assay Microplates product. Firstly, it seems that the product is being mentioned by users such as "daughter" and "undefined." While the information about these users is limited, it indicates that the product may have a diverse user base, including individuals and possibly professionals who require Assay Microplates for various purposes. Secondly, the top three places where this product is used are labs, workshops, and an undefined location. This suggests that the product is commonly utilized in scientific and research environments, where experiments and analyses are conducted. The undefined location could potentially represent other settings where the product is used, such as educational institutions or medical facilities. Thirdly, the top two usages of the product mentioned are for hobbies and mixing colors together to create new shades. This implies that the product has applications beyond scientific research, and individuals may find creative uses for it in their personal projects or artistic endeavors. Based on these findings, we can suggest a potential customer profile for the Assay Microplates product. The target audience could include researchers, scientists, and professionals working in laboratories or workshops. Additionally, individuals with hobbies or interests in fields such as art, crafts, or DIY projects may also be interested in this product due to its versatility. To further refine the customer profile, it would be helpful to gather more information about the specific needs and preferences of these users. Conducting surveys or interviews with existing customers could provide valuable insights into their motivations, pain points, and desired features. This data can then be used to tailor marketing strategies, product development, and customer support to better serve the identified customer segments. Overall, the Assay Microplates product appears to have a diverse user base, with applications in scientific research, creative projects, and potentially other fields. By understanding the customer profile and their specific requirements, the company can better position the product and cater to the needs of its target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 2 negative reviews are cell, cell line. The most mentioned elements about cell are elongate(100.00%), small(100.00%).
The top 4 positive reviews are lid, porcelain spot plate, well, plate. The most mentioned elements about lid are protect the cell from dust and evaporation(25.00%).
cell line100.00%
protect the cell from dust and evaporation25.00%
porcelain spot plate25.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Assay Microplates category has some significant cons that are mentioned frequently, such as issues with the cell line and undefined factors. However, there are also some pros mentioned, such as the lid being a positive aspect. To improve this category, it may be helpful to focus on addressing the cons that are mentioned most frequently, such as improving the cell line and providing more clarity around undefined factors. Additionally, it may be beneficial to highlight the positive aspects of the product, such as the lid, in marketing and product development efforts. When selecting products in this category, it is important to consider the specific needs and requirements of the intended use case. For example, if the cell line is a critical factor, it may be necessary to prioritize products that have a strong track record in this area. Overall, by addressing the cons and highlighting the pros, the Assay Microplates category has the potential to be a valuable tool for researchers and scientists.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers are primarily motivated to buy Assay Microplates due to two main factors: advertising attraction and price. These two aspects play a significant role in attracting customers to purchase this product. When it comes to buyer motivation in this category, the top reason for customers to make a purchase is the product description. A well-written and informative product description can greatly influence a customer's decision to buy. It provides them with the necessary details about the product, its features, and benefits, helping them understand how it meets their needs. To optimize the Amazon listing based on the given data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting the key features, benefits, and potential applications of the Assay Microplates. Use clear and concise language to convey the information effectively. 2. Include customer reviews: Positive customer reviews can significantly impact purchasing decisions. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews prominently on the listing. 3. Optimize pricing strategy: Since price is a significant factor for customers, consider analyzing the market and competitors to ensure your pricing is competitive. Offering discounts or promotions can also attract more customers. 4. Improve advertising efforts: As advertising attraction is mentioned as a key factor, invest in targeted advertising campaigns to increase visibility and reach potential customers. Utilize various advertising channels, such as social media, search engine ads, or sponsored product placements. 5. Highlight unique selling points: Identify and emphasize any unique features or benefits of the Assay Microplates that differentiate them from competitors. This can help attract customers who are specifically looking for those qualities. Remember, these suggestions are based on the given data, and it's always important to continuously monitor customer feedback, adapt strategies, and stay updated with market trends to optimize your Amazon listing effectively.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
5 tray with lid1
5 tray with lid

Based on the customer expectations mentioned, it seems that the customers are looking for assay microplates that come with 5 trays and a lid. However, there are also two undefined expectations mentioned, which could mean that the customers have additional requirements that are not explicitly stated. To analyze these expectations further, it would be helpful to gather more information about the customers' needs and preferences. For example, are they looking for a specific type of assay microplate, such as one that is compatible with a particular instrument or assay protocol? Do they have any specific performance requirements, such as sensitivity or reproducibility? Once the sellers have a better understanding of the customers' expectations, they can prioritize product development accordingly. For example, if customers are looking for a specific type of assay microplate, the sellers could focus on developing products that meet those requirements. Similarly, if customers are looking for high-performance microplates, the sellers could prioritize developing products with improved sensitivity or reproducibility. In terms of marketing promotion factors, the sellers could highlight the features that are most important to customers, such as the 5 trays and lid. They could also emphasize any additional benefits that their products offer, such as compatibility with a wide range of instruments or superior performance compared to other microplates on the market. Overall, by understanding and meeting customer expectations, sellers can develop and market products that are more likely to meet the needs of their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Pack of 1.Oct. 2017
These are posted as coming in a pack of 10. But, I only received 1.
Virginia Dare
This item was recommended by calligrapher Amity Park in a workshop. This compact multi cell tray allows you to mix multiple shades of ink, watercolor or paint. The lid protects the cells from dust and evaporation. It is made of a very sturdy plastic. I think it could be very handy for sorting seed beads or other small craft items.
I wish I could give 0 stars for this. The fact that this said "pk of 10" led me to believe there would be more than 1 item. (At the very least, I expected 5 trays with lids - 10 pieces) In fact, there was 1/2 an item. I received the bottom half of a tray. No lid. I called Amazon, and they apologized and told me to try ordering again. Same issue. Now I am stuck with two 1/2 trays and no way to store my samples. Don't waste your money, especially if you are a poor grad student like me.
One StarAug. 2017
This posting is for a pack of 10 and I only received one plate.
Hines Haus
Item not as described. Received only 1 of 10 in description.
Three StarsApr. 2016
They don't have plastic cover.
No coverNov. 2016
No cover, just the base.
Fit perfectlyDec. 2021
They are a perfect fit on automatic extraction machine for mag beads, cheaper than brand name that comes from manufacturer.
Marmie Dogg
Cells lines did not reach confluency within 24 hours. In addition to low numbers, cells also appeared elongated and smaller. I would not buy these plates again.

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