Assortments & Variety Gifts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Merry Christmas Fruit & Treats Tower
CRAVEBOX Valentines Day Snacks Box Variety Pack Care Package (75 Count) Treats Gift Basket Boxes Pack Adults Kids Grandkids Guys Girls Women Men Boyfriend Candy Birthday Cookies Chips Teenage Mix College Student Food Sampler Office
Cookies, & Chips Ultimate Snacks Care Package Bulk Variety Pack Bundle Sampler (50 Count)
CRAVEBOX Valentines Day Healthy Snack Box Variety Pack Care Package (45 Count) Gift Basket Kids Teens Men Women Adults Health Food Nuts Fruit Nutrition Assortment Mix Sample College Students Office
Valentines Day Snack Box Care Package Variety Pack (48 Count) Ultimate Sampler Mixed Box, Cookies Chips Candy Care Package - College Students Office Staff

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a high number of total reviews (14340), but the average rating is not available (NaN). This could be due to a variety of factors, such as a recent influx of reviews or a lack of consistent ratings across all reviews. Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the high number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its quality and whether it meets your needs. Additionally, you may want to consider reaching out to the seller or manufacturer to ask for more information about the product's average rating and any potential issues that customers have reported.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is college, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is popularly used as a gift item, with "gift give" being the top usage mentioned. The top three users mentioned are "kid," "son," and "daughter," which suggests that the product may be popular among parents looking to give their children a gift. Additionally, the top three places to use the product are "college," "school," and "office," which suggests that the product may be popular among students and working professionals. Given this information, it seems that the customer profile for this product may be parents looking to give their children a gift, as well as students and working professionals who may be looking for a snack to eat while studying or working. To appeal to this customer profile, the product could be marketed as a fun and tasty gift item that is perfect for kids and adults alike. Additionally, the product could be marketed as a convenient and healthy snack option for students and working professionals who are looking for a quick and easy snack to eat on-the-go.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chip, snack, product, box, bag. The most mentioned elements about chip are crush(2.11%), stale(1.85%).
The top 5 positive reviews are snack, variety, variety of snack, box, product. The most mentioned elements about snack are delicious(7.29%), healthy(6.10%).
break too easily0.79%
good variety0.80%
variety of snack6.63%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Assortments & Variety Gifts has both pros and cons. The top pro aspect mentioned most frequently is "snack" with a percentage of 21.09%. This suggests that customers appreciate the variety of snacks offered in this category, which can be seen as a positive aspect. On the other hand, the top con aspect mentioned most frequently is "chip" with a percentage of 9.50%. Additionally, the top five cons mentioned for the vacuum are "chip, snack, product, box, bag." This indicates that customers have concerns related to the quality of the chips, snacks, and packaging of the products in this category. To improve product development and selection in the Assortments & Variety Gifts category, it would be beneficial to address the issues related to chips and snacks. This could involve ensuring the quality and freshness of the snacks, as well as considering alternative packaging options that prevent chips from getting crushed or damaged during transit. Furthermore, it would be helpful to diversify the variety of snacks offered, as customers mentioned "variety" and "variety of snack" as cons for the tip. By expanding the range of options available, customers may find more satisfaction in their purchases. Overall, the sentiment analysis suggests that while customers appreciate the variety of snacks in the Assortments & Variety Gifts category, there are concerns regarding the quality of chips, snacks, and packaging. By addressing these issues and expanding the snack options, product development and selection can be improved to better meet customer expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
healthy snack2
45 item1

Based on the data provided, it seems that customers primarily buy products in the Assortments & Variety Gifts category due to the product description. This suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the top feature: 1. Clarity: A well-written product description provides clear and detailed information about the product, helping customers understand its features, benefits, and uses. 2. Trustworthiness: A comprehensive product description builds trust with customers, as it demonstrates that the seller has taken the time to provide accurate and reliable information. 3. Decision-making: Customers rely on product descriptions to make informed purchasing decisions. A detailed description helps them assess whether the product meets their needs and expectations. To optimize an Amazon listing based on this data, consider the following suggestions: 1. Enhance product descriptions: Ensure that the product descriptions are thorough, engaging, and highlight the unique selling points of the product. Use persuasive language to captivate potential buyers. 2. Use bullet points: Break down the product description into bullet points to make it easier for customers to scan and quickly understand the key features and benefits. 3. Include high-quality images: Supplement the product description with high-resolution images that showcase the product from different angles. This helps customers visualize the item and increases their confidence in making a purchase. 4. Incorporate customer reviews: Display positive customer reviews prominently on the listing page. This social proof can further reinforce the product's value and encourage potential buyers to make a purchase. 5. Optimize keywords: Conduct keyword research to identify relevant terms and phrases that customers might use when searching for products in this category. Incorporate these keywords naturally into the product description to improve visibility in search results. By focusing on these optimization strategies, you can enhance the product's appeal, increase customer trust, and ultimately drive more sales in the Assortments & Variety Gifts category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good variety17
more variety
good variety
great variety
variety good
more snack14
more snack
more bag of snack
more salty snack
more chip cracker snack
more decent snack
healthy snack10
healthy snack
snack healthy
healthy food snack
healthy tasty snack
high quality snack
big box6
big box
pick item4
pick choose item
pick item in box
pick special item
select item
add more chocolate3
more chocolate
good packaging3
good packaging
package good
packaging wrap good
more cooky3
more cooky
more chip & cooky

Based on the customer feedback, it is clear that customers have high expectations for Assortments & Variety Gifts. The most common expectation is for more options, with 21 mentions of this desire. This suggests that customers are looking for a wider range of products to choose from, which could include different types of snacks, candies, or other small gifts. Another important expectation is for good variety, with 17 mentions. This suggests that customers are looking for products that offer a range of different flavors, textures, and types of snacks or gifts. This could include products that offer a mix of sweet and savory snacks, or products that include a variety of different types of candies or other treats. Finally, customers also expressed a desire for more snack options, with 14 mentions. This suggests that customers are looking for products that offer a range of different types of snacks, including both healthy and indulgent options. Based on these customer expectations, sellers in this category should prioritize product development that focuses on offering a wide range of options, with a good variety of flavors and types of snacks or gifts. This could include developing products that offer a mix of sweet and savory snacks, or products that include a variety of different types of candies or other treats. In terms of marketing promotion factors, sellers should focus on highlighting the variety and range of options available in their products. This could include showcasing different flavors and types of snacks or gifts, as well as highlighting the health benefits of certain products. Additionally, sellers could consider offering promotions or discounts to encourage customers to try new products and explore the range of options available.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Chad R. R.
Such a good verity and perfect for the kids your family friends it dnt matter, great snacks!!!
Gloria M
Out of date
Belinda Moe
Awesome price for what u get.
I was very happy with this purchase. I bought it for my Dad for Father's Day, and was pleasantly surprised by the different items in it. I think he will be happy with all these snacks. I did however go to the Dollar Tree and add more to the box, because I didn't feel it had enough sweet snacks for my dad's sweet tooth.
Outdoor girl.
I sent to grandkids just as a school's out treat..they Loved it. Lots of goodies for the price.
Not enough of the variety items in the box for the amount it is for.
This box isn't worth the price. Cheap individual pieces of candy are included in this box of 50, so the per item price is way too high. It's a good idea, but the price, quality, and consistency seem to largely be in question.
He LOVED it.Feb. 2018
Sent it to my son at college. He LOVED it.
Good mixDec. 2020
Box had exactly 48 items, only complaint is 4 twizzlers count as 4 pieces. Perfect for someone you don't know what they like as it delivers a wide selection
Bought this for my son, who basically is a human garbage disposal, and he loved it! I was a little disappointed with the variety and size of snacks. I was surprised when the box arrived and it was only the size of about two shoe boxes. Included in the mix was small fruit snacks and treats, I was expecting more chip size bags. But as stated, human garbage disposals are happy with anything they can stuff in their face.

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