Athletic product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 19
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
33,440
This insight is based on the data from the best seller products. The top 5 of them are:
Under Armour Men's Charged Assert 9 Running Shoe
B09XBVHJWF
VIFUUR Water Sports Shoes Barefoot Quick-Dry Aqua Yoga Socks Slip-on for Men Women
B0BPKD5V24
Under Armour Men's Slide Sandal
B07PWNL9X2
Skechers Men's Go Max-Athletic Air Mesh Slip on Walking Shoe Sneaker
B08JZCGRYF
New Balance Men's 608 V5 Casual Comfort Cross Trainer
B07F1QPM9G

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for an Amazon BSR (Best Sellers Rank) product in the Athletic category, we can draw a few conclusions. Firstly, the average ratings for this product are not available (NaN), which means there might be a lack of sufficient customer feedback or the ratings have not been recorded properly. However, we do know that there have been a significant number of reviews, totaling 33,440. Since we don't have access to the average ratings, it becomes challenging to determine the exact level of customer satisfaction. However, the high number of reviews suggests that this product has garnered a considerable amount of attention and interest from customers. It could indicate that the product is popular and has a large customer base. To provide some advice based on this limited information, it would be beneficial to investigate the reasons behind the missing average ratings. If possible, try to gather more data on customer satisfaction by analyzing the available reviews. Look for patterns in the feedback to identify any recurring issues or positive aspects of the product. This analysis can help you understand the strengths and weaknesses of the product and make informed decisions regarding improvements or marketing strategies. Additionally, consider reaching out to customers who have left reviews to gather more detailed feedback. Engaging with customers can provide valuable insights and help you address any concerns they may have. By actively listening to your customers and continuously improving the product based on their feedback, you can enhance customer satisfaction and potentially increase sales. Remember, customer satisfaction is crucial for the success of any product. By focusing on improving the overall experience and addressing any issues, you can build a loyal customer base and ensure the long-term success of your product in the Athletic category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product is primarily used by individuals in an athletic context. The top three users mentioned are the husband, son, and friend, indicating that the product appeals to a wide range of individuals within the athletic category. The husband is the most frequently mentioned user, suggesting that the product may be popular among middle-aged individuals or those with a more serious fitness routine. In terms of usage, walking is the most commonly mentioned activity, followed by running. This suggests that the product is suitable for both low-impact and high-impact exercises, catering to a diverse range of fitness levels. The high number of mentions for the gym and beach as top places to use the product indicates that it is versatile and can be used in various settings. Based on this analysis, it can be inferred that the target customer profile for this product is likely to be individuals who are health-conscious, enjoy physical activities, and have a preference for versatile fitness equipment. They may include middle-aged individuals, fitness enthusiasts, and those who prioritize convenience and adaptability in their exercise routines. To further cater to this customer profile, it would be beneficial to emphasize the product's durability, portability, and versatility in marketing campaigns. Highlighting its compatibility with different exercise settings, such as the gym, beach, and treadmill, could attract a wider audience. Additionally, promoting the product's ability to support both walking and running activities would appeal to individuals with varying fitness levels. Furthermore, considering the popularity of the product among husbands, sons, and friends, it may be worthwhile to explore marketing strategies that target these specific demographics. For example, creating advertisements that showcase the product being used by a group of friends or a family could resonate with potential customers. Overall, understanding the user preferences, popular usage scenarios, and customer profile will help in tailoring marketing efforts and product development to better meet the needs and expectations of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, sole, insole, quality, lace. The most mentioned elements about shoe are small(1.44%), do not last a month(0.55%).
The top 5 positive reviews are shoe, fit, color, sneaker, sole. The most mentioned elements about shoe are comfortable(20.22%), fit good(2.47%).
Cons
shoe25.26%
small1.44%
do not last a month0.55%
do not fit as well0.17%
a little small0.15%
not durable0.10%
sole4.86%
insole4.54%
quality2.28%
lace0.87%
Pros
shoe39.06%
comfortable20.22%
fit good2.47%
fit well2.34%
look good1.77%
good look1.58%
fit12.65%
color4.19%
sneaker3.74%
sole1.65%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Athletic category is related to shoes, accounting for 25.26% of the mentions. The top five cons mentioned for vacuums are shoe, sole, insole, quality, and lace. On the other hand, the top pro aspect mentioned most is also related to shoes, accounting for 39.06% of the mentions. The top five cons mentioned for the tip are shoe, fit, color, sneaker, and sole. From this data, it can be concluded that shoes play a significant role in both the positive and negative aspects of the Athletic category. The cons mentioned suggest that customers have concerns about the quality, fit, and color options of the shoes. On the positive side, shoes are also the most mentioned pro aspect, indicating that customers appreciate certain features or qualities of the shoes in this category. To improve product development and selection, it would be beneficial to focus on addressing the cons related to shoes. This could involve improving the quality and durability of the shoes, offering a wider range of sizes and fits to cater to different customers, and providing more color options to meet diverse preferences. Additionally, it would be helpful to gather more specific feedback from customers to understand their needs and preferences in greater detail, allowing for more targeted product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others38
comfortable24
comfort13
color7
adjustable4

Based on the data provided, it seems that customers in the athletic category are primarily motivated to buy a product based on its product description. This indicates that customers are highly interested in understanding the features, benefits, and specifications of the product before making a purchase decision. The product description plays a crucial role in conveying this information effectively. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, customers in the athletic category may be looking for specific functionalities or performance attributes in a product, and the product description helps them assess whether the product meets their requirements. Additionally, customers might be comparing different products within the category, and a detailed product description can help them make an informed choice. To optimize an Amazon listing based on this data, it is important to focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the product, such as its features, specifications, materials used, and any unique selling points. This will help customers understand the product better. 2. Highlight benefits: Clearly communicate the benefits of the product in the description. Explain how it can improve athletic performance, provide comfort, durability, or any other advantages that customers in this category seek. 3. Use engaging language: Make the product description engaging and persuasive. Use descriptive language that appeals to the target audience and showcases the product's value proposition effectively. 4. Include visuals: Supplement the product description with high-quality images or videos that showcase the product from different angles and demonstrate its usage. Visuals can significantly enhance the customer's understanding and interest in the product. 5. Incorporate customer reviews: Consider including snippets of positive customer reviews in the product description. This can help build trust and credibility, as customers often rely on the experiences of others when making purchasing decisions. By optimizing the product description based on these suggestions, you can increase the likelihood of attracting and converting customers in the athletic category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long43
last long
last awhile
last longer
last forever
Could use more arch support29
more arch support
arch support
more support in arch
arch support good
stretch out20
stretch
stretch out
durable18
durable
dependable durable
durable last
good17
good
large size16
big size
size large
large size
large
large size in 1 2 size
4 last15
last
more14
more
hold up13
hold up
half size small12
half size
half size big
half size large
half size small
make half size

Analysis of Customer Expectations for Athletic Products: Based on the provided data, it is clear that customers have a strong desire for a wide range of options when it comes to athletic products. This suggests that sellers should focus on diversifying their product offerings to cater to different preferences and needs within the athletic category. By providing a variety of choices, sellers can attract a larger customer base and increase their chances of meeting individual preferences. Another significant expectation is that athletic products should last long. Customers want durable and high-quality items that can withstand the demands of their active lifestyles. Therefore, sellers should prioritize product development by focusing on durability, quality materials, and robust construction. By ensuring that their products are built to last, sellers can build trust and loyalty among customers, leading to repeat purchases and positive word-of-mouth recommendations. Additionally, the mention of "4 last" suggests that customers value products that remain in style and relevant for a considerable period. Sellers should consider incorporating timeless design elements into their athletic products, avoiding trends that may quickly become outdated. This approach will help ensure that customers feel their purchases are a worthwhile investment, as they can continue using and enjoying the products for an extended period. Suggestions for Product Development Prioritization: 1. Expand Product Range: Sellers should invest in expanding their product range to offer a wider variety of athletic products. This could include different styles, sizes, colors, and functionalities to cater to diverse customer preferences. 2. Focus on Durability: Prioritize product development efforts on enhancing the durability and longevity of athletic products. Use high-quality materials, reinforce critical areas, and conduct thorough testing to ensure products can withstand rigorous use. 3. Timeless Design: Incorporate design elements that are not overly reliant on current trends. This will help products remain relevant and appealing to customers over an extended period, increasing their perceived value. Suggestions for Marketing Promotion Factors: 1. Highlight Product Range: Emphasize the wide range of options available to customers. Showcase the variety of styles, features, and functionalities to attract customers with different preferences and needs. 2. Emphasize Durability: Communicate the durability and long-lasting nature of the products in marketing materials. Use testimonials, product demonstrations, and warranty information to instill confidence in customers regarding the product's quality. 3. Showcase Longevity: Highlight the timeless design elements of the products and emphasize their ability to remain stylish and relevant for an extended period. This can be done through visual representations, customer reviews, and comparisons to short-lived trends. By considering these suggestions, sellers can align their product development and marketing strategies with the expectations of customers in the athletic category, ultimately leading to increased customer satisfaction and business success.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Shells4
Purchased
ComfortableJul. 2021
Very comfortable
Saundra
Purchased
Cheaply madeAug. 2021
Covers feet, though still able to feel rocks, debris, etc. Good for basic swims, beach walks, not so great for rafting, hiking, kayaking, etc. (contingent upon how much protection you desire).
GreatApr. 2022
Not really good for walking on concrete
Not goodJul. 2021
Didn’t like them. Used them for water shoes in Lake Huron
Denise J.
Purchased
I bought these shoes as I recently started walking in the pool for extra exercise and since the water is at my chest - I tend to spend a lot of time on the pads of my feet and the bottom of the pool was scratching them up - or I would slip on the tiled portions. I set out to find water shoes that would not fall off, were flexible, light weight enough to not impeded the workout yet thick soled enough to protect my feet. These were perfect - I would buy them again in a heartbeat.
Valerie
Purchased
PerfectJun. 2021
Very confortable
B. A. Gould
Purchased
I got these a couple days ago to use at the beach to keep little beach creatures from biting my feet. They worked great! I still had the control I needed from my feet without getting bogged down with weight. They are lightweight, don’t hold water inside and dry rather quickly.
Ziggy
Purchased
They are nicely made, comfortable and have a thin rubber sole.
To tightNov. 2020
That was my third time ordering this shoes the fit to tight but I’ll keep them
OkOct. 2022
I have not tried them in the water yet. Slightly big for me

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