Athletic & Outdoor product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Outee Toddler Kids Adorable Lightwight Waterproof Rain Boots Light Up by Steps
FEETCITY Baby Boys Girls Water Sport Shoes Barefoot Kids Aqua Socks Quick-Dry Beach Swim Pool Shoes
Apolter Baby Boys and Girls Swim Water Shoes Barefoot Aqua Socks Non-Slip for Beach Pool Toddler Kids
JIASUQI Baby Boys Girls Barefoot Swim Pool Water Shoes Beach Walking Sandals Athletic Sneakers
JOINFREE Toddler Shoes Boys Girls Water Shoes Barefoot Kids Breathable Sneakers Shoes for Walking Running

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a high level of customer satisfaction. With an average rating of 4.53 out of 5 and a total of 7956 reviews, it is clear that many customers have had positive experiences with this product. Additionally, the fact that it falls under the Athletic & Outdoor category suggests that it is likely a product designed for active individuals, which may be a contributing factor to its popularity. If you are considering purchasing this product, it is important to read through some of the reviews to get a better sense of what customers are saying. While the overall rating is high, there may be some specific issues or concerns that are mentioned in the reviews that could impact your decision. Overall, it seems that this product is a good choice for those looking for an athletic or outdoor product, and the high level of customer satisfaction suggests that it is likely to meet your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is granddaughter, the most commonly moment of use is summer, the most common location is pool, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product is popular among family members, particularly the granddaughter, daughter, and son. The daughter and son have almost equal mentions, indicating a similar level of interest. This suggests that the product appeals to a wide range of age groups within the family. In terms of usage, the top three places where customers prefer to use the product are the pool, beach, and lake. This indicates that the product is well-suited for water-related activities, highlighting its durability and water resistance. Additionally, the mention of "walk" as a usage suggests that the product is also suitable for outdoor activities beyond water-related settings. Considering the category of the product as Athletic & Outdoor, it aligns well with the usage patterns observed. The product seems to cater to individuals who enjoy active lifestyles and engage in various outdoor activities. This information can be used to shape the customer profile and target marketing efforts towards individuals who prioritize fitness, outdoor adventures, and spending quality time with family. Based on the data, some suggestions for the customer profile could include: 1. Family-oriented individuals: Given the high mentions of family members, targeting customers who value spending time with their loved ones and engaging in activities together could be effective. Emphasize the product's ability to enhance family bonding experiences. 2. Outdoor enthusiasts: Focus on individuals who enjoy outdoor activities such as swimming, beach trips, and lake visits. Highlight the product's durability, water resistance, and suitability for different outdoor environments. 3. Fitness enthusiasts: Since "walk" was mentioned as a usage, targeting individuals who prioritize fitness and walking as part of their routine could be beneficial. Emphasize the product's comfort, support, and suitability for active lifestyles. By tailoring marketing efforts towards these customer profiles, the product can effectively reach its target audience and increase its market presence within the Athletic & Outdoor category.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, insole, material, sole, opening. The most mentioned elements about shoe are come apart(1.22%), big(1.22%).
The top 5 positive reviews are shoe, fit, water shoe, quality, sole. The most mentioned elements about shoe are good(6.02%), comfortable(2.88%).
come apart1.22%
do not fit0.35%
dry quickly after wear in water0.17%
give my 1 . 5 year old a blister on the side of her toe0.17%
good quality1.88%
water shoe9.02%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the shoe aspect is the most mentioned both in the pros and cons of the Athletic & Outdoor category. This suggests that the shoe is a crucial aspect of this category and should be given special attention in product development and selection. The top cons mentioned include shoe, insole, material, sole, and opening. This indicates that customers are concerned about the quality and durability of the shoe, as well as the comfort and fit of the insole. The material and sole are also important factors that customers consider when purchasing athletic and outdoor shoes. On the other hand, the top pro aspect mentioned is also the shoe, which suggests that customers appreciate a well-designed and comfortable shoe. This is an important factor to consider when developing and selecting products in this category. To improve product development and selection, it is recommended to focus on improving the quality and durability of the shoe, as well as the comfort and fit of the insole. Additionally, it may be beneficial to consider using high-quality materials and designing shoes with a durable sole. By addressing these concerns, companies can improve customer satisfaction and increase sales in the Athletic & Outdoor category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
adjustable strap1
adjustable with the velcro closure1

Based on the data provided, it seems that customers in the Athletic & Outdoor category are primarily motivated to buy products based on their product description. This indicates that customers value detailed and accurate information about the product before making a purchase decision. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, customers in the Athletic & Outdoor category may have specific requirements or preferences when it comes to the products they purchase. A well-written product description can provide them with the necessary information to determine if the product meets their needs. Additionally, customers in this category may be looking for specific features or specifications in their athletic or outdoor gear. A comprehensive product description can highlight these features, helping customers make an informed decision. Based on this information, here are a few suggestions for optimizing Amazon listings in the Athletic & Outdoor category: 1. Ensure that the product description is detailed and accurate: Provide all the necessary information about the product, including its features, specifications, and any unique selling points. Make sure to highlight how the product meets the needs of customers in the Athletic & Outdoor category. 2. Use clear and concise language: Avoid using technical jargon or complex terminology that may confuse customers. Use simple and easy-to-understand language to describe the product and its benefits. 3. Include high-quality images: Along with the product description, include high-resolution images that showcase the product from different angles. This will give customers a better understanding of the product's appearance and features. 4. Incorporate customer reviews and ratings: Positive reviews and ratings can significantly influence purchasing decisions. Encourage customers to leave feedback and display them prominently on the product listing page. 5. Optimize pricing strategy: While price may not be the top motivator in this category, it is still an important factor. Conduct market research to ensure that your product is competitively priced and offers good value for money. By focusing on these optimization strategies, you can enhance the product listing and attract more customers in the Athletic & Outdoor category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size10
big size
large size
fit good
fit how
last long5
last long
last awhile
last through summer4
last through summer
more size up4
size up
size up size
up size
additional stretch2
more stretch
decent quality2
good quality
elastic band looser2
elastic looser
tighten band

Analysis of Customer Expectations for the Athletic & Outdoor Category: When it comes to the Athletic & Outdoor category, customers have specific expectations that sellers should consider in their product development and marketing strategies. Here are some key factors to consider: 1. Adjustability for different foot sizes: Customers expect athletic and outdoor footwear to accommodate various foot sizes. This means offering a range of sizes, including half sizes, and providing options for wider or narrower feet. Additionally, incorporating adjustable features like straps or laces can enhance the fit and comfort for customers with unique foot shapes. Suggestion: Sellers should prioritize offering a wide range of sizes and consider incorporating adjustable features into their footwear designs. This will ensure that customers with different foot sizes can find a suitable and comfortable fit. 2. Full summer functionality: Customers expect athletic and outdoor footwear to be suitable for use during the summer season. This means designing products that are breathable, lightweight, and moisture-wicking to keep feet cool and dry. Additionally, incorporating features like quick-drying materials and odor control can enhance the overall summer functionality of the footwear. Suggestion: Sellers should prioritize developing footwear that is specifically designed for summer activities. This can include using breathable materials, incorporating ventilation systems, and utilizing moisture-wicking technologies to enhance comfort during hot weather conditions. 3. More give at the opening: Customers expect athletic and outdoor footwear to have a flexible and accommodating opening. This allows for easy entry and exit of the foot, especially when wearing socks or thicker materials. A snug yet comfortable fit at the opening is crucial to prevent discomfort or irritation during physical activities. Suggestion: Sellers should prioritize designing footwear with a flexible opening that provides a comfortable fit for customers. This can be achieved by incorporating stretchable materials, adjustable closures, or utilizing innovative opening designs that allow for easy foot entry. Marketing Promotion Factors: In terms of marketing promotion, sellers should consider the following factors to effectively meet customer expectations: 1. Highlight adjustable features: Emphasize the adjustability of the footwear in marketing materials. This can include showcasing the range of sizes available, demonstrating how adjustable closures work, and highlighting the benefits of a customizable fit. 2. Showcase summer functionality: Promote the breathability, lightweight nature, and moisture-wicking properties of the footwear. Use visuals and descriptions that convey the suitability of the product for summer activities, such as hiking, running, or water sports. 3. Emphasize comfort and flexibility: Highlight the flexibility and comfort of the footwear, particularly at the opening. Use customer testimonials or reviews to showcase how the product provides a comfortable fit and allows for easy foot entry. By considering these customer expectations and incorporating them into product development and marketing strategies, sellers in the Athletic & Outdoor category can better meet the needs of their target audience and enhance customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The lights are really cute
Purchased product for a splash pad visit with my 1 year old. The sizing was perfect although, if not obvious, to put the shoe on before the feet are wet, otherwise, it’s tough to get on wet feet. Product protected my newly walkers feet.
Cute design and my cousin loved loved loved the light up feature! The handles make pulling them on easy for a first grader, and they're tall enough to keep water out while still being easy to walk in. Would've preferred a flat sole design rather than the heeled sole, but I needed a size 3 Big Kids and for some reason once you leave toddler sizes the boots all have this heeled sole instead.
AwesomeDec. 2017
Definitely a must if your outdoors plenty with the littles. Or in cool places. Muck and mud, all great! machine washable?! yep. Thats probably the best part.
Soft, breathable, flexible and stylish. My l.o was able to walk so well in these that I just used them as her daily summer shoes instead of just water shoes! Unlike her sandals which squish her foot or always fell off, these shoes stay on and fit her wide feet perfectly! Got so many compliments on them.
So Cute...Dec. 2021
...And the kids love them! They fit good, look really cute and the lights are a big hit!
They said white and come as a very light yellow looked dirty. Fit well but inside soles came apart had to glue them back together. Was a one year old wearing them.
Bought it for my grand baby impossible to put on
Love these shoes. My baby likes to have them on. She walks all over with them without being bulky or tripping her up. They are light weight and easy to pack. I got them for the pool but I've been putting them on for all kinds of things. They look cute and people have complimented on her cute Gucci shoes . They have a green red band that gives them an appearance to the Gucci sign. Lol. They seem comfortable and it was a great value for the money . Will be getting another bigger size.
Love them!Dec. 2020
Update: We've bought 4 pairs (3 different sizes) of these shoes because my daughter loves them so much. She's 18 months, so this time we bought them in 2 different colors, the dark blue and the peach color with feather pattern. Velcro is good quality. We don't use them in the water much, but we use them daily. She never wants to wear her Crocs anymore. Love these! And my daughter loves them too! She's learning to walk in these and they're very flexible and keep her feet protected. Everyone compliments them. We got them in white and yes they are getting dirty and we can wash them. They are starting to show some wear and tear but it's expected since she's been crawling and she's about to grow out of them. I already have the next size up waiting for her!

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