Athletic Socks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Athletic Socks product on Amazon has a high level of customer satisfaction. With an average rating of 4.68 out of 5 and a total of 9547 reviews, it suggests that customers are generally happy with the product. As an AI language model, I would advise that customers should still read through the reviews to get a better understanding of the product and its features. It's also important to consider the individual needs and preferences when making a purchase decision. Additionally, it's worth noting that the product's popularity on Amazon's Best Seller Rank (BSR) may be a good indicator of its quality and value for money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is summer, the most common location is school, the most common behavior is christmas gift great . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Athletic Socks product is popular among users who have children, particularly sons, as they were mentioned the most. Additionally, it appears that the product is commonly used in schools and households, with some mentions of use on hardwood floors. The top usage of the product is as a gift, with many users mentioning that it makes a great Christmas gift or is a good item to give as a gift in general. This suggests that the product may be popular among gift-givers who are looking for practical and useful items to give to their loved ones. Given this information, it is likely that the customer profile for this product is parents or family members who are looking for high-quality athletic socks for their children or as gifts for others. They may be interested in the durability and comfort of the socks, as well as their practicality for use in sports or other physical activities. To appeal to this customer profile, it may be helpful to emphasize the durability and comfort of the socks in marketing materials, as well as their versatility for use in various settings. Additionally, highlighting the product's suitability as a gift may be a useful strategy for attracting customers who are looking for practical and thoughtful gift ideas.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sock, material, sizing, quality, large. The most mentioned elements about sock are small(9.15%), slim(6.78%).
The top 5 positive reviews are sock, fit, quality, color, material. The most mentioned elements about sock are good quality(10.43%), soft(9.79%).
have a hole in the toe part after wear one time2.15%
run a bit small0.75%
not up to hanes quality0.54%
good quality10.43%
fit just right5.86%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for athletic socks is "sock," which is mentioned by 46.18% of respondents. This is followed by other cons such as material, sizing, quality, and large. On the other hand, the top pro aspect mentioned most is also "sock," with 47.20% of respondents highlighting it as a positive aspect. From this information, we can conclude that the sock aspect of athletic socks is both a pro and a con. It is important to note that the term "sock" might refer to different aspects, such as the comfort, durability, or overall design of the sock. Therefore, it would be beneficial to further analyze the specific context in which respondents mentioned "sock" to gain a deeper understanding of its implications. To improve product development and selection in the athletic sock category, it is crucial to address the cons mentioned by customers. Some suggestions include: 1. Material: Ensure that the socks are made from high-quality, breathable materials that provide comfort and durability during athletic activities. 2. Sizing: Offer a wide range of sizes to accommodate different foot sizes and provide accurate sizing information to help customers make the right choice. 3. Quality: Focus on improving the overall quality of the socks, including reinforced stitching, better elastic bands, and long-lasting materials. 4. Large: Consider offering different sizes or variations specifically designed for individuals with larger feet to ensure a comfortable fit for all customers. Additionally, it would be beneficial to gather more specific feedback from customers regarding the cons mentioned, such as the specific issues they faced with the sock aspect. This will help in identifying and addressing any recurring problems and further improving the product. By addressing these cons and leveraging the positive aspects, such as the sock comfort, the athletic sock category can be enhanced to meet customer expectations and provide a better overall experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton5
good quality2
high cotton content2

Based on the data provided, it seems that customers are primarily motivated to buy athletic socks based on the product description. This suggests that customers are looking for detailed information about the socks, such as their materials, features, and benefits. This is likely because customers want to ensure that the socks they buy will meet their specific needs, such as providing comfort, support, and durability during athletic activities. Brand reputation is also a significant factor in customer motivation, indicating that customers are looking for socks from trusted and reputable brands. Price is a less important factor, suggesting that customers are willing to pay more for high-quality socks that meet their needs. To optimize Amazon listings for athletic socks, sellers should focus on creating detailed and informative product descriptions that highlight the features and benefits of their socks. This can include information about the materials used, the design of the socks, and any special features that make them ideal for athletic activities. Additionally, sellers should focus on building a strong brand reputation by providing high-quality products and excellent customer service. Finally, sellers should consider pricing their socks competitively to attract customers who are looking for high-quality socks at a reasonable price.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long15
last long
last longer
last forever
fit good
large sock
red sock
cotton sock
match sock
quality sock
large size6
big size
size large
hold up5
hold up
longer sock5
thicker sock
long sock
sock thicker
thinner sock
size up4
size up
bottom more grip4
grip on bottom
grip at bottom

Based on the customer feedback, it seems that customers have high expectations for athletic socks, particularly in terms of calf height and sock quality. The fact that calf height was mentioned once suggests that it may not be the most important factor for customers, but it is still worth considering in product development. The fact that sock quality was mentioned six times suggests that this is a critical factor for customers. They want socks that are durable, comfortable, and provide adequate support during athletic activities. Therefore, sellers should prioritize developing high-quality socks that meet these expectations. In terms of size, customers mentioned adult size twice, which suggests that sellers should focus on creating socks that fit well and are comfortable for adult customers. This may involve offering a range of sizes to accommodate different foot sizes and shapes. When it comes to marketing promotion factors, sellers should emphasize the quality and durability of their socks, as well as their ability to provide support during athletic activities. They may also want to highlight any unique features or technologies that set their socks apart from competitors. Overall, sellers should prioritize developing high-quality athletic socks that meet customer expectations for durability, comfort, and support. They should also focus on marketing these features to customers to differentiate their products from competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

SocksNov. 2021
Fit perfectly
Annual Gift Giving as part the Wishing Tree for local organization. Very Happy!
L. Gilbert
Kids adoredJan. 2020
The quality is fantastic. High price, but nice socks. The sizes are confusing. So, let me help you out. My son is 5 Years old and he wears a size 11 boys. He just changed shoes sizes from a 10T or some call it a 10C to an 11 boys shoe. I ordered him the Medium 9-2.5 size socks. That was the perfect size. It runs a little large, but after a couple of washes, they fit fine, because the socks will shrink. I hope this helps other parents.
SatisfiedNov. 2020
Purchased these for my 8 year old daughter who loves basketball. She said they were soft, comfortable and loves the basketball on the back.
My son’s school requires them to wear white socks. So got these socks. They are good quality. Can’t complain for anything based on the price. Like them!
Three StarsJan. 2018
Socks are cute but the size was very small.
J. reb :)
good fitJun. 2017
Good socks
Abbi Freeman
Originally we purchased these socks for basketball season, but my son still enjoys wearing them!

Read More

VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901Copyright © 2024 VOC AI Inc. All Rights Reserved. Terms & Conditions Privacy Policy
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies