Athletic Tapes & Wraps product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
RockTape Original 2-Inch Water-Resistant Kinesiology Tape
KT Tape Original Cotton Elastic Kinesiology Therapeutic Athletic Tape, 20 Pack, 10” Cut Strips
Dimora Pre Wrap Tape (4-Rolls) -Athletic Foam Underwrap for Sports, Protect for Ankles Wrists Hands and Knees, 2.75 Inches x 30 Yards - Black
Mueller M-Wrap Pre wrap for Athletic Tape
CKeep Kinesiology Tape (2 Rolls), Original Cotton Elastic Premium Athletic Tape,33 ft 40 Precut Strips in Total,Hypoallergenic and Waterproof K Tape for Muscle Pain Relief and Joint Support

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Athletic Tapes & Wraps product on Amazon has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and over 10,000 reviews, it is clear that many customers are happy with their purchase. However, it is important to note that there is always room for improvement. One piece of advice for the seller would be to continue to monitor customer feedback and make any necessary changes to the product or customer service to ensure that customers remain satisfied. Additionally, it may be beneficial for the seller to consider offering promotions or discounts to encourage more customers to leave reviews. This can help to increase the number of reviews and provide potential customers with more information about the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, which falls under the category of Athletic Tapes & Wraps, is primarily used by individuals for various purposes. The top three users mentioned are the daughter (192 mentions), son (110 mentions), and husband (95 mentions). This suggests that the product appeals to a wide range of family members, indicating its versatility and potential for meeting different needs within a household. When it comes to the places where the product is commonly used, the gym (44 mentions) emerges as the most popular location, followed by the pool and knee (both with 16 mentions). This indicates that the product is frequently utilized during physical activities, highlighting its relevance in sports and fitness settings. The high number of mentions for the knee suggests that the product may have a specific application in providing support or protection for this body part. In terms of usage, the product is predominantly used in the shower (273 mentions) and during hiking (171 mentions). This implies that the product is valued for its ability to withstand water exposure and provide reliable support during outdoor activities. The popularity of these two usage scenarios suggests that customers are seeking a durable and versatile product that can withstand different environments and physical demands. Based on this analysis, the customer profile for this product can be described as active individuals who engage in physical activities such as sports, fitness, and outdoor adventures. They may have a preference for products that offer reliable support, durability, and water resistance. Additionally, the mention of family members using the product indicates that it may have a broad appeal across different age groups and genders. To cater to this customer profile, it would be beneficial to emphasize the product's durability, water resistance, and versatility in marketing materials. Highlighting its effectiveness in sports, fitness, and outdoor settings, as well as its ability to provide support for the knee, could help attract potential customers. Offering different sizes or variations of the product to accommodate various body types and needs could also be a valuable strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tape, adhesive, product, adhesion, sticky tape. The most mentioned elements about tape are will not stick again(3.01%), come apart(2.73%).
The top 5 positive reviews are tape, adhesion, adhesive, stick, product. The most mentioned elements about tape are solid(3.28%), stick remarkably well(3.06%).
will not stick again3.01%
come apart2.73%
wear out2.64%
do not stick to my skin2.46%
sticky tape3.46%
stick remarkably well3.06%
remove easily3.06%
hold up really well1.87%
easy to add to my machine1.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that tape is both the most mentioned con and pro aspect in the category of Athletic Tapes & Wraps. This suggests that tape plays a significant role in the overall sentiment towards this product category. The top cons mentioned include tape, adhesive, product, adhesion, and sticky tape. These cons indicate that users may have concerns related to the effectiveness of the adhesive, the overall quality of the product, and its ability to stick properly. These aspects could potentially impact the user experience and satisfaction. On the other hand, the top pro aspect mentioned is also tape, indicating that users appreciate the presence of tape in Athletic Tapes & Wraps. This suggests that tape is seen as a valuable component in this category, possibly due to its functionality, support, or other positive attributes. Based on these findings, it is important for product development and selection to focus on addressing the cons mentioned. Improving the adhesive properties, ensuring high-quality products, and enhancing the overall stickiness could help alleviate user concerns. Additionally, it would be beneficial to conduct further research to understand the specific needs and preferences of users in this category, allowing for the development of innovative features or materials that could enhance the overall user experience. By addressing the cons and capitalizing on the pro aspect of tape, product developers and selectors can work towards creating Athletic Tapes & Wraps that meet user expectations and provide a positive user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
pre cut2
pre cut strip2
claim not to have the stickiness come through the tape1

Based on the data provided, it seems that customers primarily buy athletic tapes and wraps in this category for three main reasons: recommendations from friends, product descriptions, and price. Among these factors, the product description appears to be the most influential, with 30.13% of customers mentioning it as a motivating factor for their purchase. The prominence of product descriptions suggests that customers highly value detailed and informative information about the product. This could be because athletic tapes and wraps serve a specific purpose, and customers want to ensure that the product they choose meets their needs effectively. A well-written product description can provide essential details about the product's features, materials, durability, and usage instructions, helping customers make an informed decision. Based on this data, optimizing the Amazon listing for athletic tapes and wraps should focus on enhancing the product description. Here are some suggestions: 1. Provide comprehensive information: Ensure that the product description includes all relevant details about the product, such as its dimensions, materials used, specific benefits, and any unique features. This will help customers understand the product better and make an informed decision. 2. Highlight key selling points: Identify the most compelling aspects of the product and emphasize them in the product description. For example, if the athletic tape offers superior adhesive strength or is designed for specific sports activities, make sure to highlight these features. 3. Use clear and concise language: Write the product description in a way that is easy to understand and avoids technical jargon. Use bullet points or subheadings to break down information into digestible sections, making it easier for customers to scan and find the details they are looking for. 4. Include customer reviews and testimonials: Incorporate positive customer reviews and testimonials within the product description. This can help build trust and credibility, as potential buyers can see that others have had a positive experience with the product. 5. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Research commonly used terms and phrases related to athletic tapes and wraps to ensure your listing appears when customers search for these products. By implementing these optimization strategies, sellers can enhance the product description and increase the likelihood of attracting and converting potential customers in the athletic tapes and wraps category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long8
last long
fully water proof6
water proof
Adhesion could be better5
adhesion good
adhesion help
adhesion last longer
price cheap
product cheap
more sticky4
big roll3
large roll
big roll
is not expensive3
is not expensive
is not dang expensive

Analysis of Customer Expectations for Athletic Tapes & Wraps: Based on the customer feedback, it is evident that there are three key expectations that customers have for athletic tapes and wraps: longevity, waterproofing, and overall quality. Let's delve deeper into each of these expectations: 1. Longevity (8 mentions): Customers highly value products that are durable and can withstand the rigors of athletic activities. They expect athletic tapes and wraps to last for a significant period, providing reliable support and protection during workouts or sports events. Sellers should prioritize developing products with enhanced durability and longevity to meet this expectation. 2. Waterproofing (6 mentions): Customers desire athletic tapes and wraps that are fully waterproof. This expectation likely stems from the need to maintain the effectiveness of the product even during intense physical activities that may involve sweating or exposure to water. Sellers should focus on creating waterproof or water-resistant options to cater to this demand. 3. Overall quality (6 mentions): Customers expect athletic tapes and wraps to be of good quality. This expectation encompasses factors such as comfort, flexibility, breathability, and ease of use. Sellers should ensure that their products meet these quality standards to satisfy customer expectations. Suggestions for Product Development Prioritization: 1. Longevity: Invest in research and development to create athletic tapes and wraps that are more durable and long-lasting. Consider using high-quality materials and innovative manufacturing techniques to enhance product longevity. 2. Waterproofing: Explore ways to make athletic tapes and wraps fully waterproof or water-resistant. This could involve incorporating specialized coatings or materials that repel moisture while maintaining breathability. 3. Overall Quality: Continuously improve the overall quality of the product by focusing on factors like comfort, flexibility, breathability, and ease of use. Conduct user testing and gather feedback to identify areas for improvement and refine the design accordingly. Marketing Promotion Factors: 1. Highlight Longevity: Emphasize the durability and long-lasting nature of your athletic tapes and wraps in marketing materials. Use testimonials or case studies to showcase how your product can withstand rigorous activities over an extended period. 2. Showcase Waterproofing: Highlight the waterproof or water-resistant features of your products. Demonstrate how they can maintain their effectiveness even in wet or sweaty conditions, providing reliable support and protection. 3. Emphasize Quality: Communicate the overall quality of your athletic tapes and wraps through clear and concise messaging. Highlight the comfort, flexibility, breathability, and ease of use that customers can expect from your products. 4. Provide Educational Content: Create informative content that educates customers about the benefits of using athletic tapes and wraps. This could include tutorials on proper application techniques, tips for maximizing product effectiveness, and information on how your products differ from competitors. By prioritizing product development based on customer expectations and effectively promoting the key factors, sellers can better meet customer needs and differentiate their offerings in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jay Delgado
Tape does not do whst it say it does. Followed direction. Tape starts to come off after two hours on.
J Miller
The navy blue will not stick to anything at any time. Junk, useless, P.O.S., worst KT tape. It made me switch brands all together. I am now using Rock Tape. this tape would not keep a leaking tube of crazy glue attached to a floor
It works!Aug. 2019
I used KT Tape for my LOWER back and worked fantasticaly! Also my husband used it for his ankle and it was fenomenal.
Ro Myrick
no comment. I liked the product.
richard sanks
The blue tape would not stay on. Total waste of money.
I bought this product after reading great reviews and I'm seriously disappointed. It was purchased for ankle support and I taped my ankle multiple times and each times, the tape began to curl at the ends and eventually roll off after only a few hours. It also barely offered any support for my ankle. Ends were not stretched and attached to clean skin. Disappointed to say the least.
M Tse
Item works Great and sticks, doesn't come off during exercise or normal daily activity. Price is also reasonable and would buy again!
Mat Gonzalez
Good KT TapeNov. 2021
This product arrived as described. No issues or complaints.
M. Posod
Works.Apr. 2019
Love my KT tale. Just make sure when you apply your area is free from lotions. You can clean the area with alcohol first and you can even use bio freeze to help adhere it better. Once on, rub frantically to heat it up and better the adhere.
The tape itched and left gum residue on my skin. I had tried other KT Tape with NO Problems, namely: the red and black TEAM USA and flesh colored continuous. The plain blue was a little cheaper which I thought was because of packaging and lack of USA logos etc. but it proved inferior to the other ones I have purchased. I threw it away and hesitate to use the black plain tape I also purchased. I have been using these products since the summer Olympics where I first saw them employed. I have only had problems with this plain blue roll.

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