Automotive Carrier Racks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Hitch Mounted Aluminum Carrier with Ramp for Mobility Wheelchairs and Scooters
EZ-ACCESS Top Lip Extension
Rage Powersports Silver Spring SC500-AF Folding Aluminum Scooter and Wheelchair Carrier with Ramp
Silver Spring Steel Folding Scooter and Wheelchair Carrier with Ramp
Silver Spring SC500-V3 Folding Steel Scooter and Wheelchair Carrier with Ramp, Black

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for automotive carrier racks on Amazon is 4.03, based on a total of 872 reviews. This indicates that overall, customers are relatively satisfied with the products in this category. A rating of 4.03 suggests that the majority of customers have had positive experiences with automotive carrier racks. However, it's important to note that individual preferences and expectations may vary, so it's always a good idea to read through some of the reviews to get a better understanding of the specific features and qualities that customers appreciate or dislike. Considering the high number of reviews, it's likely that there is a wide range of options available in the automotive carrier racks category on Amazon. To ensure customer satisfaction, it would be advisable to carefully read product descriptions, compare different options, and pay attention to customer reviews that highlight specific features, durability, ease of installation, and overall quality. Additionally, it's worth considering the reputation of the brands offering these products. Established and well-known brands often have a track record of producing reliable and high-quality carrier racks. However, it's also worth exploring lesser-known brands that may offer competitive products at a more affordable price point. Ultimately, customer satisfaction depends on individual needs and preferences. By doing thorough research, reading customer reviews, and considering the reputation of the brands, you can make a more informed decision and increase the likelihood of finding an automotive carrier rack that meets your specific requirements.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is vacation, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Automotive Carrier Racks are families with a husband, wife, and son. The product is primarily used in cars, motor vehicles, and trucks for travel and driving purposes. From this information, we can infer that the target customer profile for this product is likely families who enjoy traveling and going on road trips together. They may have an active lifestyle and enjoy exploring new places. Additionally, they likely value convenience and practicality, as the product is primarily used for carrying items during travel. To better target this customer profile, the company could consider marketing the product as a family-friendly solution for road trips and travel. They could highlight the convenience and ease of use of the product, as well as its durability and ability to securely transport items. Additionally, they could consider offering promotions or discounts for families or targeting their advertising towards family-oriented events or activities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are ramp, instruction, carrier, product, bolt. The most mentioned elements about ramp are have a bit of trouble(1.77%), do not lay flat(0.71%).
The top 5 positive reviews are ramp, product, carrier, quality, rack. The most mentioned elements about ramp are solid(3.33%), easy to use(1.33%).
have a bit of trouble1.77%
do not lay flat0.71%
anything but sturdy0.35%
easy to use1.33%
look good1.33%
easy to open0.67%
easy to open and get into position0.67%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the ramp is the most significant aspect of concern for customers when it comes to Automotive Carrier Racks. This is evident from the fact that it is mentioned as a con in the top 5 for all three products - vacuum, tip, and carrier racks. On the positive side, the ramp is also the most commonly mentioned pro aspect, indicating that it is an essential feature that customers value. Other cons mentioned include instructions, product quality, carrier design, and bolt quality. These are all areas that could be improved upon in product development to address customer concerns and improve overall satisfaction. To address the ramp issue, manufacturers could consider designing ramps that are easier to use and more durable. Additionally, providing clear and concise instructions could help alleviate customer frustration. Improving product quality and carrier design could also help address some of the other cons mentioned. Overall, it is clear that customers value the ramp feature in Automotive Carrier Racks, but there are several areas for improvement. By addressing these concerns, manufacturers can improve customer satisfaction and increase sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
flip up feature1
longer ramp1
read up on1

Based on the information provided, it seems that customers are buying a specific product in the Automotive Carrier Racks category, but the product description is the only feature mentioned. This suggests that customers are primarily motivated by the information provided in the product description. There could be several reasons why the product description is the top feature for buyers in this category. For example, customers may be looking for specific details about the product's size, weight capacity, or compatibility with their vehicle. They may also be interested in learning about any additional features or benefits that the product offers. To optimize an Amazon listing for this product, it would be important to focus on creating a detailed and informative product description. This could include providing specific measurements and weight capacities, as well as highlighting any unique features or benefits that the product offers. Additionally, including high-quality images and customer reviews could help to further enhance the listing and provide additional information for potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
ramp long2
ramp long
2 foot longer1
foot longer
additional bolt1
extra bolt in ramp
additional space ramp fold up1
additional space ramp fold up
alumumum unit1
alumumum unit
assembly piece good identify1
assembly piece good identify
big and handle1
handle big
big wider1
carrier from discount ramp1
carrier from discount ramp

Based on the information provided, it is unclear what specific customer expectations are for Automotive Carrier Racks. However, in general, customers who are interested in purchasing carrier racks for their vehicles may have certain expectations such as: 1. Durability: Customers expect carrier racks to be sturdy and durable enough to withstand the weight of their cargo and the rigors of travel. 2. Compatibility: Customers expect carrier racks to be compatible with their specific vehicle make and model. 3. Ease of use: Customers expect carrier racks to be easy to install, remove, and use. 4. Security: Customers expect carrier racks to securely hold their cargo and prevent theft or damage. 5. Versatility: Customers may expect carrier racks to be versatile enough to accommodate different types of cargo, such as bikes, skis, or luggage. To meet these expectations, sellers of Automotive Carrier Racks should prioritize product development in areas such as: 1. Material selection: Using high-quality materials such as aluminum or steel can improve the durability and security of carrier racks. 2. Compatibility testing: Ensuring that carrier racks are compatible with a wide range of vehicle makes and models can increase their appeal to potential customers. 3. User-friendly design: Incorporating features such as quick-release mechanisms or adjustable straps can make carrier racks easier to use. 4. Security features: Adding locks or other security measures can give customers peace of mind when leaving their cargo unattended. 5. Versatility: Offering carrier racks with interchangeable components or accessories can increase their versatility and appeal to a wider range of customers. In terms of marketing promotion factors, sellers should focus on highlighting the features that meet customer expectations, such as durability, compatibility, ease of use, security, and versatility. They can also leverage customer reviews and testimonials to build trust and credibility with potential buyers. Additionally, offering competitive pricing and promotions can help attract price-sensitive customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

wobblies badly , I will have to come up with a solution to fix this problem. if you are thinking of buying this , think again. overall it seems to be made well and will be able to do the job.
Five StarsFeb. 2018
God value
jim dougherty
Packed well. Arrived on first day of the 5 day window given. Directions could provide I little more detail. Neither pin holes for the vertical or horizontal positions lined up and had to be drilled thru to install the pin. Otherwise ok.
My hitch mounted carrier arrived damaged. Fortunately, I have the tools and was able to repair it. The instructions that came with it are very poorly written and almost useless. Once assembled, its a two man job to mount to the receiver hitch. Looks like it would also be a two man job to remove it to reconfigure the hitch with a ball for towing a trailer. Other than those issues, I am happy with my purchase. The longer ramp allows for easy loading of the scooter and the anti sway device functions well increasing stability despite the fact that there are no instructions for installing it. All said and done, I'm happy with my purchase. I give it 3.5 stars.
Quick delivery, excellent product!!
Robert G.
Five StarsJul. 2015
Works Great.
Troy Teixeira
I'm disappointed with how thin the mesh is. Not at all adequate for something heavy where it won't bend and break numerous welds/attachment points. The packaging was horrible. Bolts, nuts, and washers were all floating around, with one nut and washer missing. The bag which looked like it was designated for the hardware was cut open and empty. The outer box it came in had numerous giant holes and tears. In fact the box was barely held together. This will definitely need to be modified to increase it's strength and durability to match the claims in the product description. I'm disappointed overall that a company would send out a product such as this which is obviously very heavy and difficult to return, packed so poorly and with so little quality control to insure all hardware was intact on arrival.
John H Walker
Great productFeb. 2021
Love it
Five StarsJul. 2017
This product is better than I expected. It was easy to build and works great.
Not stableJan. 2020
 Not safe

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