Awnings & Shelters product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/17
No Image
Average Ratings
4.3
Total Reviews
1,045
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Awnings & Shelters, has an average rating of 4.29 out of 5 stars, based on a total of 1045 reviews on Amazon. This indicates that the product has generally been well-received by customers, with a majority of them being satisfied with their purchase. However, it is important to note that while the average rating is high, there may still be some negative reviews that could impact the overall customer satisfaction. It would be advisable to read through a sample of the reviews to get a better understanding of any common issues or concerns that customers may have had with the product. In terms of advice, it would be helpful to ensure that the product description and features are clear and accurate, as this can help set realistic expectations for customers. Additionally, addressing any common issues or concerns raised in negative reviews can help improve customer satisfaction and potentially lead to more positive reviews in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is night, the most common location is car, the most common behavior is camp . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the wife, husband, and friend. The wife is mentioned the most, followed by the husband and then the friend. This suggests that the product appeals to individuals within close relationships, such as couples and friends. When it comes to the top three places to use the product, the car is mentioned the most, followed by the jeep and then the van. This indicates that the product is commonly used in vehicles, particularly cars and jeeps. It is worth noting that the car has a significantly higher number of mentions compared to the other two places, suggesting that it is the most popular choice for using the product. In terms of usage, the top two activities associated with the product are camping and traveling. Camping is mentioned the most, followed by travel. This implies that the product is primarily used for outdoor activities and adventures, providing shelter and protection during camping trips and travels. Based on this analysis, we can suggest that the customer profile for this product is likely to be individuals who enjoy outdoor activities, such as camping and traveling. The product seems to cater to couples and friends who engage in these activities together. It is also important to note the popularity of using the product in cars, indicating that customers who own vehicles, particularly cars and jeeps, may be more inclined to purchase this product. To further understand the customer profile, it would be beneficial to gather additional information such as age range, interests, and preferences. This data can help tailor marketing strategies and product features to better suit the target audience, ensuring higher customer satisfaction and engagement.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pole, awning, zipper, material, leg. The most mentioned elements about pole are broken(2.08%), flimsy(1.04%).
The top 5 positive reviews are awning, install, tent, material, quality. The most mentioned elements about awning are good(4.49%), solid(1.22%).
Cons
pole9.34%
broken2.08%
flimsy1.04%
are not long0.35%
bend during assembly0.35%
bent on the first wind at 15mph0.35%
awning6.23%
zipper5.54%
material4.84%
leg4.15%
Pros
awning11.43%
good4.49%
solid1.22%
good quality0.82%
light0.82%
can be mount directly to an exist rack0.41%
install10.20%
tent7.76%
material6.94%
quality6.53%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Awnings & Shelters is the pole, accounting for 9.34% of the mentions. The top five cons mentioned for vacuum are the pole, awning, zipper, material, and leg. On the other hand, the top pro aspect mentioned most is the awning, accounting for 11.43% of the mentions. The top five cons mentioned for the tip are the awning, installation, tent, material, and quality. Based on this information, it appears that the pole is a significant concern for customers across different products in the Awnings & Shelters category. This suggests that there might be issues with the durability, stability, or design of the poles used in these products. Additionally, the awning is mentioned both as a pro and a con, indicating that it has both positive and negative aspects that customers consider. To improve product development and selection in this category, it would be beneficial to address the concerns related to the pole. Manufacturers could focus on improving the quality and design of the poles to enhance durability and stability. Additionally, understanding the specific issues customers have with the awning, such as its functionality or material, can help in refining its design and addressing any shortcomings. Furthermore, it would be valuable to gather more detailed feedback from customers regarding the installation process, tent quality, and material used. This information can guide product development efforts to ensure easier installation, higher-quality materials, and improved overall product satisfaction. By addressing these concerns and leveraging the positive aspects, such as the awning, manufacturers can enhance the overall customer experience and satisfaction in the Awnings & Shelters category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others5
dometic roller1
good size1
metal1
picture1

Based on the data provided, it seems that customers are primarily motivated to buy Awnings & Shelters based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, dimensions, and materials. Price is also a significant factor, with nearly 30% of customers mentioning it as a reason for purchase. This suggests that customers are looking for value for money and are willing to compare prices across different products before making a purchase. Finally, a small percentage of customers mentioned that they were recommended the product by friends. This suggests that word-of-mouth marketing can be effective in this category, and that customers are likely to trust the opinions of people they know. To optimize an Amazon listing for Awnings & Shelters, it is important to focus on the product description. This could include providing detailed information about the product's features, materials, and dimensions, as well as including high-quality images and videos. It may also be helpful to highlight any unique selling points of the product, such as its durability or ease of assembly. Additionally, pricing should be competitive and clearly displayed, and customer reviews and ratings should be prominently featured to build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
pole5
pole
extra pole
mini pole
pole short
hold up4
hold up
durable3
durable
good3
good
4 bracket2
2 bracket
third bracket
4 last2
last
alteration2
alter
modify
instruction2
instruction
instruction good
zipper along top2
zipper bottom
zipper run across top
zipper heavy duty2
zipper good reinforce
zipper tough

Based on the customer expectations mentioned, it seems that customers are looking for awnings and shelters that are sturdy, durable, and can hold up well over time. The fact that "pole" was mentioned multiple times suggests that customers are also looking for products that are easy to set up and use. To meet these expectations, sellers in the Awnings & Shelters category should prioritize product development that focuses on creating products that are made from high-quality materials and are designed to withstand the elements. This could include using materials like heavy-duty aluminum or steel for the poles and frames, as well as using weather-resistant fabrics for the canopy or shelter itself. In terms of marketing promotion factors, sellers should focus on highlighting the durability and sturdiness of their products, as well as emphasizing how easy they are to set up and use. This could include using customer reviews and testimonials to showcase the product's durability and ease of use, as well as creating marketing materials that highlight the product's key features and benefits. Overall, by prioritizing product development that focuses on durability and ease of use, and by emphasizing these factors in their marketing efforts, sellers in the Awnings & Shelters category can meet customer expectations and stand out in a crowded marketplace.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Great product except mounting. There needs to be holes in the main rail bracket to mount directly to roof racks. The supplied angle brackets are useless, and make the great looking awning look cheap. Also vibration from driving quickly bends the brackets. Luckily I had other mounting kit to make it work.
Had a few small issues mounting this to my roof rack. This pullout awning isn't a fits all application. You may need to custom fit or drill a few holes in your roof rack like I did. Not a huge deal, it's worth it so far.
I had the 4 foot ARB awning, but it was a little too narrow. This one is 5 feet wide. I did not want to permanently mount it to my car, so I made some 3D printed hooks that slide into the grooves on the back-plate of the awning. The awning lives in the garage, but when I am going to use it, I put it in the back of the car. When I reach my destination, I hook the awning onto either of the roof rails. The only area for improvement is the canvas material. It could be a little thicker or reflective, but it works. The hooks are thingiverse number 4553377.
Was really disappointed in this product. Got it on my van very easily and was excited to try it. The legs do not hold the awing up even with weights and tie downs. The legs are pretty much useless which sadly made the whole things useless. Returning this
Ok so I have to say I am quite impressed by this awning. I was a little weary due to the cheap price. The quality of the tarp is great! I have used it in wind and rain with no issues. It was a quick and easy install and mounted right to the side of my cargo basket. The only issue I have with it is the twist locks on the legs. No matter how much I twist them they never seem to lock. This may be operator error but either way it will not be an issue as it will surely be an easy fix. All in all I would highly recommend this awning and would definitely purchase one again in the future! Great customer service. Contacted quickly and was quick to offer help with the leg locks.
Clint Parker
Purchased
Everything about this awning is good. It is easy to open and set up. It has heavy duty fabric. I velcro one side, then pull tight the opposite side velcro to keep the fabric so taught that wind doesnt flutter this awning. The only thing to know that is a little less than ideal, is the legs and horizontal supports/spread tensioners are not a great screw locking tensioner cam. I ened up drilling holes at its highest point between top and bottom tubes, and drilled holes every 6 inches down for 2 ft. I insert a clevis pin into the hole so it stays at the height i set, when tension is pulled down with my tie-downs staked out. That fixed it. I should try and find push point springs to insert in the tubes to lock it at various heights. You can try your legs and see how tight your purchased awning keeps poles from sliding down with down force. I think its not soft enough plastic inside pole assembly to twist lock. But i dont want to seperate the poles to find out.
Alex
Purchased
Everything was packaged well and definitely went on our 2020 Forester pretty easily for test fitting the quality seems to be pretty good for what we paid. Will update with pictures and summary over the next month when summer hits.
Value for price is unbeatable. Had it on my truck now for 2,500+ miles and used it 5-6 times. When driving it's hardly noticeable and when opened, it seems to handle moderate winds just fine (20-30mph gusts). 4 stars because the bolts provided are a tad small and one of mine wound up spinning in the track while I was tightening and I had to cut it off and replace.
 unboxed it ,unzipped it started to check it out and found that it was already damaged plastic broken at stabilizer plastics see pic

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