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B7 (Biotin) product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Nature's Bounty Vitamin Biotin Optimal Solutions Hair, Skin and Nails Gummies, 200 Count
Sports Research Extra Strength Vegan Biotin (Vitamin B) Supplement with Organic Coconut Oil - Supports Keratin for Healthier Hair & Nails - Great for Women & Men - 10,000mcg, 120 Veggie Softgel Capsules
Sugarbear Hair Vitamins with Biotin, Vitamin C & B-12 Susan G. Koman Gift Set + Nail File
(2 Pack) Biotin Gummies 10,000mcg [Highest Potency] for Healthy Hair, Skin & Nails for Adults & Kids - 5000mcg in Each Gummy Vitamin - Vegan, Non-GMO, Pectin-Based Hair Growth Supplement
OLLY Undeniable Beauty Gummy, For Hair, Skin, Nails, Biotin, Vitamin C, Keratin, Chewable Supplement, Grapefruit, 30 Day Supply - 60 Count

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the B7 (Biotin) product on Amazon has a high level of customer satisfaction. The average rating of 4.56 out of 5 suggests that the majority of customers are happy with the product. Additionally, the total number of reviews, which is 28,210, indicates that the product is popular and has been purchased by a large number of customers. If you are considering purchasing this product, it is important to read through the reviews to get a better understanding of the experiences of other customers. Additionally, it may be helpful to consult with a healthcare professional to determine if this product is right for you and your specific needs. Overall, based on the data provided, it appears that the B7 (Biotin) product on Amazon is a popular and well-regarded product among customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is fast hair growth . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is primarily used by women, with the top three users being friend, daughter, and wife. This suggests that the product may be marketed towards women who are interested in improving the health and appearance of their hair. The top three places to use the product are salon, house, and grocery, which suggests that the product is used both in professional settings and at home. This could indicate that the product is popular among women who are interested in maintaining their hair health and appearance both inside and outside of the home. The top two usages of the product are fast hair growth and shower use, which suggests that the product is used primarily for hair growth and maintenance. This could indicate that the product is popular among women who are interested in improving the health and appearance of their hair, and who are looking for a product that can help them achieve this goal. Finally, the product category is B7 (Biotin), which suggests that the product contains biotin, a vitamin that is known to promote hair growth and health. This could indicate that the product is marketed towards women who are interested in using natural ingredients to improve the health and appearance of their hair. Based on this analysis, it seems that the customer profile for this product is likely to be women who are interested in improving the health and appearance of their hair, and who are looking for a product that can help them achieve this goal. To appeal to this customer profile, the product could be marketed as a natural and effective solution for hair growth and maintenance, and could be promoted through channels that are popular among women, such as social media and beauty blogs.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pill, product, gummies, bottle, nail. The most mentioned elements about pill are stick together(2.13%), strong smell(1.45%).
The top 5 positive reviews are taste, flavor, gummies, product, pill. The most mentioned elements about taste are good(31.18%), tasty(2.46%).
stick together2.13%
strong smell1.45%
stuck together0.58%
impossible to remove0.48%
not bad at0.16%
not unpleasant0.16%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the B7 (Biotin) category has both pros and cons. The top pro aspect mentioned most is taste, which suggests that consumers enjoy the flavor of Biotin products. However, the top con aspect mentioned most is pill, which indicates that consumers may have difficulty swallowing or digesting Biotin pills. Additionally, the top 5 cons of vacuum and tip include gummies and product, which suggests that consumers may have issues with the overall quality or effectiveness of Biotin gummies and products. The top 5 cons of bottle and nail were also mentioned, but it is unclear how these relate to the B7 (Biotin) category. To improve product development and selection in the B7 (Biotin) category, manufacturers may want to focus on improving the quality and effectiveness of their products, particularly in the areas of gummies and pills. They may also want to consider offering alternative forms of Biotin supplements, such as liquids or powders, to address consumer concerns about swallowing or digesting pills. Overall, the sentiment analysis suggests that while there are both pros and cons to the B7 (Biotin) category, there is room for improvement in product development and selection to better meet consumer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
hair growth3

Based on the data provided, it seems that customers are primarily motivated to buy Biotin products based on recommendations from friends and the product description. Price is a less significant factor in their decision-making process. The fact that product description is the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the benefits of Biotin, how to use the product, and any potential side effects. Customers want to feel confident that they are making an informed decision when purchasing a Biotin product. To optimize their Amazon listing, sellers should focus on creating a detailed and informative product description that highlights the benefits of Biotin and addresses any potential concerns that customers may have. They should also encourage satisfied customers to leave reviews and recommendations, as this can be a powerful motivator for potential buyers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
hair grow57
hair grow
help with hair growth
help hair grow
hair grow faster
hair growth
improve hair nail37
help hair nail
help nail
help with nail hair growth
nail grow strong
benefit in hair nail
result continue
result good
result later
good result15
good result
more improvement
improvement in hair skin14
improvement in hair
help hair skin
more improvement in hair
good skin hair result
improve age skin hair
'before picture12
before after picture
before picture
before after photo
before pic
change in hair loss11
help with hair loss
ease hair loss problem
hair loss slow
help hair loss
noticeable change with hair

Analysis of Customer Expectations for Biotin (Category B7): Based on the customer mentions, it is evident that the primary expectation for Biotin products is related to its effectiveness in promoting hair growth and improving hair and nail health. Customers are looking for products that deliver visible results in these areas. Here are some key insights and suggestions for sellers regarding product development prioritization and marketing promotion factors: 1. Emphasize hair growth benefits: Since hair growth is the most frequently mentioned expectation, it is crucial for sellers to focus on this aspect. Highlight the ability of Biotin products to stimulate hair growth, reduce hair loss, and improve overall hair health. Incorporate before-and-after pictures or testimonials from satisfied customers to showcase the effectiveness of the product. 2. Address hair and nail health concerns: Customers also expect Biotin to improve the health of their hair and nails. Sellers should emphasize the nourishing and strengthening properties of Biotin, which can lead to healthier, shinier hair and stronger nails. Highlight any additional ingredients or formulations that enhance these benefits. 3. Provide clear usage instructions: Customers want to know how to use Biotin products effectively. Ensure that the packaging and marketing materials include clear instructions on dosage, frequency, and any specific recommendations for optimal results. This will help customers feel confident in their purchase and maximize the benefits of the product. 4. Offer different product formats: Consider offering Biotin in various formats to cater to different customer preferences. This could include capsules, gummies, powders, or even topical solutions. Providing options allows customers to choose the format that suits their lifestyle and preferences, increasing the likelihood of purchase. 5. Highlight scientific research and certifications: To build trust and credibility, sellers should emphasize any scientific research or certifications that support the effectiveness of their Biotin products. Mention any clinical studies, dermatologist recommendations, or certifications from reputable organizations. This will help customers feel confident in the product's quality and efficacy. 6. Leverage social media and influencers: Utilize social media platforms and collaborate with influencers in the beauty and wellness space to promote Biotin products. Encourage customers to share their success stories and transformations using specific hashtags or by tagging the brand. This will create a sense of community and encourage potential customers to try the product. 7. Offer bundle deals and loyalty programs: To incentivize repeat purchases and attract new customers, consider offering bundle deals or loyalty programs. This could include discounts for purchasing multiple Biotin products or rewards for referring friends. Such promotions can help increase customer loyalty and word-of-mouth marketing. By prioritizing these factors in product development and marketing strategies, sellers can effectively meet customer expectations and differentiate their Biotin products in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

GoodApr. 2021
I was hopeful when I ordered this product. I decided to go with the 5000mg. After about 18 days of using it my face would start itching very bad in different areas, mainly my eyelids which is weird. It literally itched so bad I wanted to claw my skin from scratching. I decided to go back and read the negative comments and saw how it has affected other ppl as well. This will be returned asap!
Works greatApr. 2021
Very effective ,easy to swallow
My son has to take this on a daily basis. We've been using spring valley since he was a newborn, he's six now, and I've definitely noticed a difference in his skin and temperament since switching.
Saw zero results. It's a vegan formula and synthetic.
Love BiotinAug. 2021
Definitely helps with my hair growth
S. Martin
My derm also recommended taking 10,000mcg of Biotin & was pleasantly surprised when I told him that it also contained Coconut oil. The little caps are easy to swallow & while I love coconut, it can't be tasted. There are a few supplements that work synergistically with coconut oil. My hair is shedding less, which means I'm going to continue taking this supplement. I prefer a natural product over a pharmaceutical - will I have to boil some eye of newt & hair of dog to stop the hair loss 100%..... oh I'm just kidding! Sports Research makes great products! My hair is my crown & watching it fall out was devastating. DHT can be an issue also.
Elise M. Jack
Great productAug. 2021
This is a very awesome product one of the few out there that actually work and they are nice and small and easy to take even my hair dresser sees the difference my hair is healthier and takes to bleach and colors so much better which is odd but true I have been taking this product for years and love it and so does my mom the only thing I had to do was switch to the 2500 instead of the 5000 it says if your prone to acne don’t take these or take smaller amounts which I’m not so to be safe I got the 5000 but still was having small issues with break outs but switched to the 2500 and that’s perfect for me everyone is different so find what works for you
TRY ITOct. 2020
This stuff really works!!!!
Good qualityJul. 2020
I been using this particular brand and product for the past month. I've seen that it helps for the nails and hair.

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