Back Supports product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Ergodyne ProFlex 100HV Back Support Brace, High Visibility Support Belt, 8" Spandex Material, Removeable Straps
MODVEL Back Brace - Immediate Relief from Back Pain, Herniated Disc, Sciatica, Scoliosis | FSA or HSA eligible | Breathable Waist Lumbar Lower Back Support Belt with Removable Pad.
FEATOL Back Support Belt for Men & Women,Lumbar Belt for Lower Back Pain,Breathable Back Brace with Lumbar Pad for Scoliosis, Herniated Disc, Sciatica, Heavy Lifting & Working( Waist Size:63"-68.9" )
AllyFlex Sports® Back Brace For Lifting Lower Back Support For Work Y-shape Suspenders Safety Belt With Dual 3D Lumbar Support Relieve Pain, Prevent Injury - M
BLITZU Lumbar Support Belt for Mens and Womens. Compression Orthopedic Back Brace Stretcher and Posture Corrector for Spine Decompression. Back Pain Relief Device for Gym Workout and Work. Size Small

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Back Supports category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.38 out of 5 and a total of 2617 reviews, it appears that customers are generally happy with the products in this category. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased back supports on Amazon. It's also possible that some products in this category may have higher or lower ratings than the average. If you're considering purchasing a back support on Amazon, it's a good idea to read through the reviews carefully to get a sense of the pros and cons of different products. Look for reviews from customers who have similar needs or conditions to yours, and pay attention to any recurring issues or complaints. Additionally, it's important to consider factors beyond customer satisfaction when choosing a back support, such as the level of support it provides, the materials it's made from, and the size and fit. Be sure to read product descriptions and specifications carefully to ensure that you're choosing a back support that will meet your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is backyard, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Back Supports product are husbands, followed by mothers and wives. This suggests that the product may be more popular among men, but still has a significant female customer base. The top three places where the product is used are the backyard, warehouse, and hospital, which suggests that the product is used in a variety of settings, both at home and in professional environments. The two most common uses of the product are walking and lifting, which suggests that the product is used by people who are active and may need support while engaging in physical activity. Overall, the data suggests that the Back Supports product is popular among both men and women who are active and may need support while engaging in physical activity. To better target this customer profile, it may be helpful to focus marketing efforts on active individuals who may be more likely to need back support, such as athletes, manual laborers, and people who spend a lot of time on their feet. Additionally, highlighting the product's versatility and ability to be used in a variety of settings may help to broaden its appeal.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are brace, belt, velcro, product, material. The most mentioned elements about brace are a bit small(0.50%), bad odor(0.50%).
The top 5 positive reviews are belt, product, brace, back brace, support. The most mentioned elements about belt are comfortable(4.48%), good back support(1.79%).
Industrial & Scientific > Occupational Health & Safety Products > Personal Protective Equipment > Ergonomic Supports > Back Supports
a bit small0.50%
bad odor0.50%
broken after just one month0.50%
dig into my armpit0.50%
do not stay on place0.50%
good back support1.79%
firm support1.12%
can be wear to soothe your low back or front pain0.67%
back brace8.97%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common cons of back supports are related to the brace, belt, velcro, product, and material. On the other hand, the most common pro aspect mentioned is the belt. It's worth noting that the belt is also mentioned as a con in some cases, which suggests that there may be some variability in how people perceive the effectiveness of back supports. Overall, the sentiment analysis suggests that there are both positive and negative aspects to back supports. While the belt is generally seen as a positive feature, other aspects such as the brace and material may be seen as drawbacks by some users. To improve product development and selection, it may be helpful to focus on addressing some of the most common cons mentioned in the data. For example, improving the design of the brace or using higher-quality materials could help to address some of the concerns users have about these aspects of back supports. Additionally, it may be helpful to conduct further research to better understand the needs and preferences of different user groups, as this could help to inform the development of more targeted and effective back support products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
comfortable under my shirt1
lift with your1
next to my skin1

Based on the data provided, it seems that customers are primarily motivated to buy back supports based on the product description. This is likely because customers want to ensure that the product they are purchasing will meet their needs and provide the support they require. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers often trust the opinions of those they know. Price is also mentioned as a factor, but it appears to be less important than the product description and recommendations from friends. This suggests that customers are willing to pay a premium for a product that they believe will meet their needs and has been recommended by someone they trust. To optimize an Amazon listing for back supports, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the level of support provided, the materials used, and any additional features that set the product apart from competitors. Additionally, it may be helpful to include customer reviews and testimonials that highlight the effectiveness of the product and the positive experiences of previous buyers. Finally, pricing should be competitive, but not the primary focus of the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
small size4
small size
size small
correct size2
right size
large size2
size large
last long2
last long
metal bar closer to front edge2
install more metal bar thing
metal bar in back support
wider around2
1 2 size extender1
2 size extension
1 inch width1
1 2 inch narrow

Based on the customer expectations mentioned, it seems that size is a crucial factor for customers when it comes to back supports. While small size is mentioned the most, correct and large sizes are also important to some customers. Therefore, it is essential for sellers to offer a range of sizes to cater to different customer needs. In terms of product development prioritization, sellers should focus on creating back supports that are adjustable or come in multiple sizes. This will allow customers to find the perfect fit for their body type and provide them with the necessary support. Additionally, sellers should consider incorporating features such as breathable materials or additional padding to enhance the comfort of the back support. When it comes to marketing promotion factors, sellers should highlight the different sizes available for their back supports. They can also emphasize the benefits of using a back support, such as improved posture and reduced back pain. Additionally, sellers can target specific customer segments, such as athletes or office workers, and tailor their marketing messages accordingly. Overall, by prioritizing product development and marketing efforts based on customer expectations, sellers can create a successful back support product that meets the needs of their customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Juan C.
Muy buen producto. Cómodo y fácil de usar
GoodDec. 2022
Good valueDec. 2022
Works good for back pain from going from not standing at all to working on getting out of my wheelchair.
It’s comfortable but it did not help me with my back pain
not a thing
Elena Garcia
ComfortableJun. 2021
Great support.
Well madeSept. 2021
Helps make chores more bearable. Good support.
DB Cates
It works great once you learn how to adjust the straps -- not too loose and not too tight.
So disappointed that it didn’t help at all. Didn’t cover enough of the spine. The height was too short.
must buyNov. 2021
i unload trucks do a lot of heavy lifting and constant bending and his has saved my back.

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