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Backs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Vive Wheelchair Bag - Electric Wheel Chair Walker Accessories Pouch for Adults, Seniors, 15 Colors - Large Tote Accessory to Hang on Back, Power Transport Storage Travel Backpack for Men
Wheelchair Side Organizer Storage Bag Armrest Pouch with Cup Holder and Reflective Stripe Use Waterproof Fabric, for Most Wheelchairs, Walkers or Rollators (Red)
YGYQZ Wheelchair Accessories, Waterproof Wheelchair Bags to Hang on Side with Bright Line Red Storage Organizers for Home/Outdoor/Baby Cart (Red Side Upgraded Version)
Vive Rollator Bag - Universal Travel Tote for Carrying Accessories on Wheelchair, Rolling Walkers, Transport Chairs, Mobility Scooters - Lightweight Handicap Medical Mobility Aid - for Women, Seniors
Wheelchair Side Organizer Storage Bag Armrest Pouch with Cup Hold and Reflective Strip, for Most Wheelchairs, Walkers or Rollators (Red)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Backs category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.31 out of 5 and a total of 2819 reviews, it suggests that customers are generally happy with the products in this category. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the quality of all products in the Backs category. It's always a good idea to read through individual reviews and do your own research before making a purchase. If you're considering purchasing a product in the Backs category on Amazon, my advice would be to take the time to read through reviews and compare different options. Look for products with a high number of positive reviews and pay attention to any common complaints or issues mentioned by customers. Additionally, consider reaching out to the seller or manufacturer with any questions or concerns you may have before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is vacation, the most common location is wheelchair, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are mothers, followed by husbands and daughters. The top three places where the product is used are wheelchairs, chairs, and cars. The two most common uses of the product are for travel and as a gift. From this data, we can infer that the product is likely designed to provide support for people with back issues, particularly those who use wheelchairs or spend a lot of time sitting in chairs or cars. The fact that it is often given as a gift suggests that it may be seen as a helpful and thoughtful present for someone who struggles with back pain. To better understand the customer profile, it would be helpful to gather more information about the age, gender, and lifestyle of the primary users. For example, are the mothers who use this product primarily older women who have developed back problems over time, or are they younger mothers who may have experienced back pain during pregnancy or from carrying young children? Are the husbands and daughters who use the product primarily caregivers for someone with a back issue, or do they also struggle with back pain themselves? By gathering more information about the customer profile, the company could better tailor their marketing and product development efforts to meet the needs of their target audience. For example, if they find that many of their users are younger mothers, they may want to focus on developing products that are more stylish and portable, so that they can be easily used on the go. Alternatively, if they find that many of their users are older adults, they may want to focus on developing products that provide more targeted support for specific areas of the back.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, strap, pocket, product, material. The most mentioned elements about bag are small(0.96%), break(0.64%).
The top 5 positive reviews are bag, color, material, pocket, size. The most mentioned elements about bag are good quality(5.30%), roomy(3.01%).
difficult to use0.64%
drag from the wheel0.64%
look cheap0.64%
good quality5.30%
look good2.29%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the bag is the most significant aspect of the Backs category, with both the top con and pro being related to it. The top 5 cons mentioned include the bag, strap, pocket, product, and material, while the top 5 pros include the bag, color, material, pocket, and size. It's worth noting that the bag is both a pro and a con, which suggests that it's an essential feature of the product, but there may be room for improvement in its design or functionality. The strap and product are also mentioned as cons, indicating that customers may have issues with the durability or quality of the product. To improve the Backs category, product developers could focus on improving the bag's design and functionality, addressing any issues with the strap and product's durability or quality. Additionally, they could consider adding more color options and improving the material's quality to enhance the product's overall appeal. Overall, the sentiment analysis suggests that the Backs category has both strengths and weaknesses, and there is room for improvement in product development and selection. By addressing the cons and building on the pros, product developers can create a more appealing and functional product that meets customers' needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
extra pocket1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Backs category based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and potential uses. There could be several reasons why product description is the top feature for buyers in this category. For example, customers may be looking for specific features that will help alleviate back pain or improve posture. They may also be interested in learning about the materials used in the product, its durability, and any special care instructions. To optimize Amazon listings for products in the Backs category, sellers should focus on creating detailed and informative product descriptions. This could include using bullet points to highlight key features, including high-quality images that show the product from multiple angles, and providing clear and concise information about the product's benefits and potential uses. Additionally, sellers may want to consider offering customer reviews and ratings, as these can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
front pocket deep5
pocket deeper
pouch deep
strong velcro5
pocket velcro
strap velcro
velcro sturdy
fabric heavier4
fabric heavy
fabric thicker
material heavier
heavy material4
heavy material
zipper last3
divider or pocket within3
divider inside
pocket or divider inside
pockets dividers inside main compartment
long carrying strap3
long strap
carry strap
bag deep2
bag deep

Based on the customer feedback, it is clear that the customers have certain expectations when it comes to the backs category. The most frequently mentioned expectations are front pocket depth, strong velcro, and size. Front pocket depth is important to customers because it allows them to store items that they need quick access to, such as a phone or wallet. Strong velcro is also important because it ensures that the items in the pocket stay secure and don't fall out. Size is also a key factor, as customers want a backpack that is big enough to hold all of their belongings. To meet these expectations, sellers should prioritize product development that focuses on these key features. For example, they could develop backpacks with deeper front pockets, stronger velcro, and larger sizes. Additionally, they could consider adding other features that customers may find useful, such as additional pockets or compartments. In terms of marketing promotion factors, sellers should highlight these key features in their product descriptions and marketing materials. They could also consider offering promotions or discounts to customers who purchase backpacks with these features. By emphasizing these features and offering incentives to customers, sellers can increase the appeal of their products and attract more customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

B. Coenen
Plastic lined so weather proof. Large with lots of pockets. Also comes with a strap to make it a shoulder bag. Well worth the money
The bag works very well I have it on my chair and it fits well and is durable.
Wheelchair bagSept. 2019
Pattern is beautiful, it’s large enough that we can carry everything we need. My mother absolutely loves it. It was everything that was described
Awesome!Feb. 2021
Awesome fit! It's very durable and spacious. You can remove it and wear it like a cross-over or carry normal.
Ralph H.
I bought the grey bag to use on an upright OasisSpace rollator. It fits perfectly, the material is thick and waterproof, the stitching is perfect, and it expands like a backpack to hold a lot of items.
Fits my daughters wheelchair perfectly. East to get into, and it has lots of room. Holds diapers, extra clothes and lots of snacks.
It’s durable.
Well madeDec. 2020
This bag seems to be very well made and attaches easily to my mom's wheelchair. It makes it very easy for me to keep my things in it rather than fighting with my purse while I am pushing her chair...nice design.
As with others reviewing it, it was missing the bag, that is disappointing

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