Baker'S Ammonia product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
OliveNation Baking Ammonia Powder, Powdered Ammonium Carbonate, Traditional Leavening Agent for Crispy Cookies, Crackers, Non-GMO, Gluten Free, Kosher, Vegan - 16 ounces
LorAnn Baker's Ammonia ( Ammonium Carbonate) 16 ounce pouch
Pure Original Ingredients Ammonium Bicarbonate (2lb) Baker's Ammonia, Traditional Leavening Agent, Food Grade
Pure Original Ingredients Ammonium Bicarbonate (4oz) Baker's Ammonia, Traditional Leavening Agent, Food Grade
Pure Original Ingredients Ammonium Bicarbonate (11oz) Baker's Ammonia, Traditional Leavening Agent, Food Grade

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Baker's Ammonia product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.2 out of 5 and a total of 466 reviews. This suggests that the product is well-liked by customers who have purchased and used it. However, it's important to note that the category of Baker's Ammonia may have a smaller customer base compared to other baking products, which could impact the number of reviews and overall rating. Additionally, it's possible that some customers may have had negative experiences with the product but did not leave a review. Overall, if you are considering purchasing this product, it may be a good choice based on the high customer satisfaction rating. However, it's always a good idea to read through some of the reviews to get a better understanding of the product's strengths and weaknesses before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is grandmother, the most commonly moment of use is christmas, the most common location is cooky, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Baker's Ammonia product are grandmothers and mothers, with family also being a significant user group. The top places to use the product are in the kitchen, specifically for baking and cooking, with mentions of Denmark possibly indicating a cultural or regional preference for this type of product. The top usage of the product is also for baking and cooking, which suggests that this product is primarily used for making baked goods such as cookies. Given the name of the product, it is likely that it is used as a leavening agent in baking. Based on this data, it seems that the customer profile for this product is likely to be older women who enjoy baking and cooking for their families. They may have learned about this product from their own mothers or grandmothers and continue to use it as a traditional ingredient in their baking. To appeal to this customer profile, suggestions could include marketing the product as a traditional ingredient that has been used for generations, highlighting its unique properties and benefits for baking, and perhaps even including recipes or tips for using the product in traditional baked goods. Additionally, targeting this product to regions or cultures where it is already popular, such as Denmark, could be a successful strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, ammonia smell, baker ammonia, bag, ammonium carbonate. The most mentioned elements about product are do not clump or absorb properly(5.56%), evaporate(5.56%).
The top 5 positive reviews are cooky, product, ammonium carbonate, swedish cooky, myswedish drommar cooky. The most mentioned elements about cooky are delicious(11.90%), light(9.52%).
do not clump or absorb properly5.56%
start to evaporate5.56%
too old5.56%
ammonia smell5.56%
baker ammonia5.56%
ammonium carbonate5.56%
ammonium carbonate7.14%
swedish cooky2.38%
myswedish drommar cooky2.38%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the sentiment towards Baker's Ammonia is mixed. The top con aspect mentioned most is the product itself, with 22.22% of respondents citing it as a negative aspect. Other cons mentioned include the ammonia smell, baker ammonia, bag, and ammonium carbonate. On the other hand, the top pro aspect mentioned most is the cooky, with 30.95% of respondents citing it as a positive aspect. Other pros were not mentioned in the data provided. To improve the product, it may be helpful to address the negative aspects mentioned by respondents. For example, finding a way to reduce the ammonia smell or improving the packaging to make it more user-friendly could help improve the overall experience for customers. Additionally, it may be helpful to gather more data on the pros of the product to better understand what customers appreciate about it and how those aspects can be highlighted in marketing and product development efforts.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy Baker's Ammonia due to the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, uses, and benefits. Additionally, the fact that the product is recommended by friends may indicate that customers are also influenced by word-of-mouth recommendations. To optimize an Amazon listing for Baker's Ammonia, it would be important to focus on creating a detailed and informative product description. This could include information about the product's uses, benefits, and ingredients, as well as any relevant instructions or warnings. Additionally, it may be helpful to include customer reviews or testimonials that highlight the product's effectiveness and quality. Finally, it may be beneficial to encourage customers to share their experiences with the product on social media or other platforms, in order to increase word-of-mouth recommendations and build brand awareness.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
petite size2
small size
best use by early in 20201
best use by early in 2020
content consistency1
content consistency
doesnt go bad1
doesnt go bad
expiration date1
expiration date
flavor frost1
flavor frost
good batch1
good batch
last long1
last awhile
newer fresher ammonia bicarbonate1
newer fresher ammonia bicarbonate

Based on the information provided, it is unclear what specific customer expectations are for Baker's Ammonia. However, in general, customers may expect this product to be of high quality, effective in its intended use, and safe for consumption. To prioritize product development, sellers should consider conducting market research to better understand customer needs and preferences. This could involve gathering feedback through surveys, focus groups, or social media listening. Based on this information, sellers can identify areas for improvement and develop new product features or formulations that better meet customer expectations. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of Baker's Ammonia, such as its effectiveness in baking and its safety for consumption. They could also consider partnering with influencers or food bloggers to showcase the product in action and generate buzz on social media. Additionally, offering promotions or discounts to first-time customers could help drive sales and encourage repeat purchases.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Dao ha
Five StarsSept. 2016
Good quality
Dave Leland
Used for baking cookies for Christmas!!
Five StarsJan. 2018
Great product for making an old cookie recipe.
It was fine.
Lo que estaba buscando , funcionó muy bien
Chantel G.
I used this leavening to make speculoos-cookies. Very good, left the cookies light and crispy :)
Works greatOct. 2018
I ordered this to make a traditional Icelandic recipe for a school project for my son. It worked great! And now I've got lots left in case I come across any other recipes that call for it.
Worked well for my springerlie cookie recipe. Knocked off a star because I thought it came in a resealable package. My recipe only called for a small amount so hopefully the rest doesnt go bad since I rarely use it.
We had never used this before. My husband needed it for Sami bread recipe. Turned out delicious!
E. D. Jenkins
Not impressed with the reaction I got when using this product It should be good for 24 months after purchase but the date on my package was only 12 months away. I’m suspect the item has lost half its shelf life before purchase and that’s probably why the performance was weak. I didn’t expect to use it frequently enough to consume the entire portion but it would’ve been nice to have a few good batches out of it at least

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