Baking Chips product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
ChocZero's Milk Chocolate Chips - No Sugar Added, Low Carb, Keto Friendly, Gluten Free - For Baking Keto Diet Cookies and Dessert (2 Bags)
Ghirardelli Chocolate Baking Chips, Semi-Sweet Chocolate, 12 oz (Pack of 6)
Hu Gems Salty Chocolate Chips Vegan Snacks 1 oz Travel Size | 12 Pack | Organic, Paleo, Dark Chocolate Baking Chips | Great for Baking & Snacking, Non GMO, Kosher Chocolate
Lieber’s Vegan Semi-Sweet Real Chocolate Chips, 9 oz – Gluten Free, Dairy Free, Kosher Parve, Low Calorie Chocolate Chips for Baking (9 Oz Pack Of 3)
Hu No Added Sugar Chocolate Chips | 6 Pack | Keto, Organic, Paleo, Gluten Free, Dark Chocolate Chips, Sweetened with Dates | Baking and Snacking Chips | Plant Based, Non GMO, Kosher

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Baking Chips product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 2792 reviews, it's clear that many customers have purchased and enjoyed this product. As a result, my advice would be to continue to focus on providing high-quality baking chips that meet the needs and expectations of your customers. It's also important to continue to engage with customers and encourage them to leave reviews, as this can help to build trust and credibility with potential buyers. Additionally, it may be helpful to consider offering promotions or discounts to encourage repeat purchases and build customer loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is summer, the most common location is grocery, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this baking chips product are individuals who are likely married with children. The husband is mentioned the most, followed closely by family and kids. This suggests that the product is likely being used in a household setting, where multiple people are involved in the baking process. In terms of where the product is being used, the grocery store is the most common location, which makes sense given that this is likely where people are purchasing the product. The freezer is also mentioned frequently, which suggests that people are using the product for longer-term storage. The fridge is mentioned less frequently, but still appears to be a common location for storing the product. The top two uses of the product are both related to baking, which suggests that this is the primary purpose for which people are using the product. This could include using the baking chips in cookies, cakes, or other baked goods. Based on this data, it seems that the ideal customer profile for this product is likely a married individual with children who enjoys baking. They are likely to purchase the product at the grocery store and store it in the freezer or fridge for later use. To appeal to this customer profile, the product could be marketed as a versatile ingredient that can be used in a variety of baked goods, and could be packaged in a way that makes it easy to store and use over time.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are chip, bag, product, chocolate, chocolate chip. The most mentioned elements about chip are melt(7.88%), liquid(1.82%).
The top 5 positive reviews are taste, flavor, chip, chocolate, chocolate chip. The most mentioned elements about taste are good(17.43%), tasty(1.61%).
melt together1.82%
not safe to eat1.21%
chocolate chip5.45%
good than lily0.23%
chocolate chip8.72%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Baking Chips is "chip," accounting for 22.42% of the mentions. Additionally, the top five cons mentioned are chip, bag, product, chocolate, and chocolate chip. On the other hand, the top pro aspect mentioned is "taste," accounting for 19.27% of the mentions. From this data, we can conclude that the quality and taste of baking chips are generally appreciated by consumers, as taste is the most commonly mentioned positive aspect. However, there are several cons that should be addressed to improve the overall product experience. The most frequently mentioned con, "chip," suggests that some consumers may have encountered issues with the chips breaking or crumbling easily. This could be an area for product development, where manufacturers could focus on creating more durable chips that maintain their shape during baking. The mentions of "bag" and "product" as cons indicate that consumers may have concerns about the packaging or the overall quality of the baking chips. Manufacturers should consider improving the packaging to ensure the chips remain fresh and intact. Additionally, they should strive to enhance the overall quality of the product to meet consumer expectations. The mentions of "chocolate" and "chocolate chip" as cons are interesting, as they are typically associated with positive aspects of baking chips. It is unclear from the data why these terms are mentioned as cons, but it could be related to specific preferences or expectations of consumers. Further research or customer feedback analysis would be beneficial to understand and address these concerns. In conclusion, while the taste of baking chips is generally appreciated, there are areas for improvement in terms of chip durability, packaging, and overall product quality. Manufacturers should focus on developing more durable chips, improving packaging to maintain freshness, and addressing any specific concerns related to chocolate and chocolate chip aspects. By addressing these cons, they can enhance the overall consumer experience and satisfaction with baking chips.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
dairy free2
eligible for refund or replacement1
like the ghirardelli semi sweet chip1

Based on the data provided, it seems that customers are primarily motivated to buy baking chips based on the product description. This suggests that customers are looking for specific information about the product, such as its ingredients, flavor, and potential uses. Price and advertising attraction are also important factors, but they are not as significant as the product description. This suggests that customers are willing to pay a premium for high-quality baking chips that meet their specific needs. To optimize an Amazon listing for baking chips, it is important to focus on creating a detailed and informative product description. This should include information about the ingredients, flavor, texture, and potential uses of the baking chips. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, it is important to ensure that the price is competitive and that the advertising is attractive and eye-catching. By focusing on these key factors, sellers can increase their chances of attracting and converting customers who are looking for high-quality baking chips.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less pricey3
less expensive
more affordable
are not expensive2
are not expensive
bag last long2
bag last long
big package2
large multi-pound package
large package
high cacao %
high percentage of cacao
more chip
healthy for human and environment2
healthy for human and environment
hot cold pack2
cold pack
petite size2

Based on the customer expectations mentioned, it seems that affordability and durability are the top priorities for customers when it comes to baking chips. Customers are looking for baking chips that are less pricey or not expensive, indicating that they are price-sensitive and looking for value for their money. Additionally, customers want baking chips that last long, indicating that they are looking for a product that is durable and can be used for multiple baking sessions. To meet these customer expectations, sellers should prioritize product development that focuses on affordability and durability. This could include sourcing high-quality ingredients that are cost-effective, investing in packaging that keeps the baking chips fresh for longer, and ensuring that the baking chips are made with materials that can withstand high temperatures and repeated use. In terms of marketing promotion factors, sellers should focus on highlighting the affordability and durability of their baking chips. This could include running promotions that offer discounts or bundle deals, showcasing customer reviews that highlight the longevity of the product, and creating social media content that emphasizes the value for money that customers can expect from their baking chips. Overall, by prioritizing affordability and durability in product development and marketing efforts, sellers can meet the expectations of customers looking for baking chips that are both cost-effective and long-lasting.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These taste fake and nothing like chocolate. All you can taste is that metallic/stevia taste. It is so overpowering, I can’t imagine eating a cookie with more than one of these chips. Disappointing.
Thea are perfect for sugar free chocolate chip cookies!!!! They melt like a dream!
Bibi khatun
Do not buy this. Your money is too precious for this. It tested like ass. And we couldn’t eat the cookies. And that packet are too small compared to the price.
Yum, yumMar. 2021
These are soooo good!
Erin M
These are tasty but expensive. I guess all of the sugar free ones are. I did like the taste but won't buy often because of the high price.
Irene G
They arrived in one big clump, melted together
Great tasteMar. 2020
Arrived on time. Great taste! Small quantity for the money, won’t last for multiple recipes
Sarah Gregg
I got this as birthday gift, I hope to try them inpancakes tomorrow morning! Amazing gift! I love me some chocolate chip cookies!
Sharon Wilson
Item was sent via postal service and was melted when I received it .
This seller packaged the product so delicately and carefully to be sure it didn’t melt! She had an ice pack and a mini cooler in the box! I was very surprised! The chocolate chips are delicious! I tasted a couple but have not baked with them yet! Would recommend!

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