Baking Chocolates, Carob & Cocoa product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Navitas Organics Raw Cacao Nibs, 8 oz. Bag, 8 Servings — Organic, Non-GMO, Fair Trade, Gluten-Free
Ghirardelli Premium Indulgence Hot Cocoa Mix, 1.5 oz (Pack of 15)
Anthony's Organic Culinary Grade Cocoa Powder, 1 lb, Dutch Processed Baking Cocoa, Gluten Free, Non GMO, Keto Friendly
Organic Cacao Nibs, 2 lb Bag (907g) - Keto Friendly and Vegan Unsweetened Chocolate Chip Substitute, Perfect for Gluten Free Baking, Cacao Nib Smoothies and More, Non-GMO and Gluten Free
Organic Cacao Powder, 2lb - Unsweetened Cocoa Powder With Rich Dark Chocolate Flavor, Perfect for Baking & Smoothies, Non-GMO, Certified Vegan & Gluten-Free, 907 g

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Baking Chocolates, Carob & Cocoa product on Amazon has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 17,138 reviews, it's clear that many customers have had positive experiences with this product. If you're considering purchasing this product, it's likely that you'll be satisfied with your purchase. However, it's always a good idea to read through some of the reviews to get a better sense of what other customers have experienced. Additionally, it's important to keep in mind that individual preferences can vary, so what works well for one person may not work as well for another. Overall, if you're in the market for baking chocolates, carob, or cocoa, this product seems like a good choice based on the high level of customer satisfaction. Just be sure to do your own research and read through some reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are the husband, kid, and family. This suggests that the product is likely used and enjoyed by individuals within a household setting, particularly by family members involved in baking activities. The high number of mentions for the husband and kid indicates that they play a significant role in the product's usage. In terms of the places where the product is commonly used, the grocery store, coffee shop, and pantry stand out. This implies that customers often purchase the product from grocery stores, potentially indicating a high demand for it in that setting. The mentions of coffee shops suggest that the product might be used in baking recipes or beverages served in such establishments. The pantry, being a common location for storing baking ingredients, further reinforces the association of the product with baking activities. The top two usages of the product, namely baking something and baking, highlight its relevance in baking-related endeavors. This aligns with the product's category as Baking Chocolates, Carob & Cocoa. The high number of mentions for both baking-related activities indicates that customers primarily use the product for baking purposes. Based on this analysis, the customer profile for this product can be described as a household with a focus on baking and a preference for using high-quality ingredients. The husband, kid, and family members are actively involved in the baking process, suggesting a shared interest in creating homemade baked goods. The product is likely to appeal to customers who prioritize the taste and quality of their baked creations. To cater to this customer profile, it would be beneficial to emphasize the product's versatility in various baking recipes. Marketing campaigns could highlight the product's ability to enhance the flavor and texture of baked goods, appealing to customers who value the quality of their homemade treats. Additionally, collaborating with grocery stores and coffee shops to promote the product could help increase its visibility and accessibility to the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, bag, product, nib, flavor. The most mentioned elements about taste are bitter(5.91%), bad(2.24%).
The top 5 positive reviews are taste, flavor, product, quality, cacao powder. The most mentioned elements about taste are good(19.50%), tasty(1.23%).
chemical tasting0.61%
overly artificial0.61%
cacao powder5.49%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that taste is the most important aspect for consumers when it comes to baking chocolates, carob, and cocoa. However, taste is also the most commonly mentioned con, which suggests that there may be some variability in the quality of products available in this category. Other common cons mentioned include the bag, product, nib, and flavor, while the top pro aspect is also taste. This suggests that while taste is important, there may be other factors that are preventing consumers from fully enjoying the products in this category. To improve product development and selection, it may be helpful for manufacturers to focus on improving the taste and quality of their products, while also addressing common issues such as packaging and flavor. Additionally, it may be helpful to conduct market research to better understand consumer preferences and develop products that meet their needs and expectations. By doing so, manufacturers can create products that are more likely to be well-received by consumers and improve the overall reputation of the category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality5

Based on the data provided, it seems that customers are primarily motivated to buy products in the Baking Chocolates, Carob & Cocoa category based on the product description. This is likely because customers want to know exactly what they are buying and what they can expect from the product. Additionally, price and brand reputation are also important factors, but to a lesser extent. Some reasons why product description is the top feature could be that customers want to know the ingredients, nutritional information, and potential allergens in the product. They may also want to know how the product can be used in baking or cooking, and what kind of flavor profile it has. To optimize an Amazon listing for products in this category, it would be important to focus on creating a detailed and informative product description. This could include information about the ingredients, nutritional information, and potential allergens, as well as suggestions for how the product can be used in baking or cooking. Additionally, including high-quality images and customer reviews can also help to increase sales and improve the overall customer experience.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long10
last long
last awhile
chocolate flavor good7
chocolate taste
dark chocolate flavor
good quality rich white chocolate flavor
rich chocolate flavor
rich chocolate taste
cacao powder
cacao powder year
cacao pure
high quality cacao powder
chocolate flavor
dark chocolate
hint chocolate
flavor sweeter4
sweeter taste
100 % organic3
pure organic
real organic
4 last3

Based on the customer expectations mentioned, it is clear that the most important factor for customers when it comes to baking chocolates, carob, and cocoa is the quality of the product. Customers expect the product to be good in terms of taste and flavor, with a particular emphasis on chocolate flavor. Additionally, customers expect the product to last long, indicating that they are looking for a product that is durable and can be stored for a long time without losing its quality. To meet these expectations, sellers should prioritize product development that focuses on improving the quality of the product. This could include using high-quality ingredients, refining the manufacturing process to ensure consistency, and investing in packaging that helps to preserve the product's freshness and flavor. In terms of marketing promotion factors, sellers should focus on highlighting the quality of their products, emphasizing the use of high-quality ingredients and the care taken in the manufacturing process. They should also highlight the durability of their products, emphasizing that they can be stored for a long time without losing their quality. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their products and build brand loyalty. Overall, by prioritizing product development that focuses on quality and emphasizing these qualities in their marketing efforts, sellers can meet customer expectations and build a loyal customer base in the baking chocolates, carob, and cocoa category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I used it to chocolate oatmeal muffins. I have not used Toll House powdered chocolate in my recipes but the muffins were great.
M. Torma
I have actually never seen this brand of cocoa, but at this price decided to give it a try. So glad I did. The Hershey brand I have been buying for over 4 decades is at least twice this price in the stores. I used it today and am totally happy with it. The taste is rich and it worked wonderful in my chocolate cake. This will be on my S&S for sure! Totally recommend.
Miss Lilly
These are exactly what I hoped for and I didn’t have to hunt for it at several grocery stores. I’m happy I purchased two
Great tasteFeb. 2020
Great for making brownies and crinkle cookies.
Karen A.
All four corners around the sides were cracked and cocoa powder leaked everywhere. I threw it out to be safe, don’t know if it got damaged during shipping it or not.
GoodMar. 2022
This cocoa has a good taste great for chocolate gravy.
Gail Wilkins
Great productNov. 2022
This is a steal at this price. It's $4 in stores. I use it to make a Chocolate Brownie smoothie for my WW plan. ** I mix 2 T with 1 scoop of Premier Protein's Cafe Latte Protein Powder, 1/2 c greek yogurt, a raw egg, 2 T Monk fruit sweetener, a frozen banana for a rich 4 pt, high protein, smoothie that curves your cravings & makes you think you're eating a pint of B & J's NY Super Fudge Chunk!!
D Koesters
Good ValueJun. 2020
Good for making homemade candies.
Five StarsNov. 2017
awesome, will purchase again
I should have paid more attention to the number of ounces. Good product, Way too expensive for the price!!!!!

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