Baking & Cookie Sheets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Nutrichef w/Heat Red Silicone Handles, Oven Safe, 8 Piece Set, Black
Gorilla Grip Durable Non Stick Cookie Baking Sheet, No Bending or Warping, Perfect for One-Pan Meals, Easy Clean Up, Single Cooking Tray, Better Grip with Silicone Handles, 17.3x11.75 Inch, Turquoise
Nordic Ware 3-Piece Cookie Set, 1 Pack, with Aqua Baking Mat
USA Pan Nonstick Quarter Sheet Pan, Set of 2
Checkered Chef Baking Sheet And Cooling Rack Set Twin Pack - 2 Rimmed Aluminum Baking Pans 16.5 x 11.5” With 2 Stainless Steel Baking Racks 15 x 10”

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Baking & Cookie Sheets product on Amazon has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 17,297 reviews, it's clear that many customers have purchased and enjoyed this product. As an AI language model, I don't have access to the specific reviews or feedback from customers, but the high rating and large number of reviews suggest that customers are generally happy with the product. It's likely that the product is well-made, durable, and performs well in the kitchen. If you're considering purchasing this product, it's always a good idea to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare this product to other similar products in the same category to ensure that you're getting the best value for your money. Overall, based on the data provided, it seems that the Baking & Cookie Sheets product on Amazon is a good choice for anyone in need of high-quality baking sheets.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is oven, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this baking and cookie sheet product are individuals who prioritize family and home cooking. The top three users mentioned are the wife, daughter, and family, indicating that this product is likely used in a household setting. Additionally, the top three places to use the product are the oven, kitchen, and dishwasher, further supporting the idea that this product is used in a home kitchen. The top two usages of the product are to bake something and cook bacon, which suggests that the product is versatile and can be used for a variety of cooking tasks. This could appeal to customers who enjoy experimenting with different recipes and cooking techniques. Based on this data, it is likely that the customer profile for this product is someone who values family and home cooking, enjoys experimenting with different recipes, and is looking for a versatile baking and cookie sheet product that can be used for a variety of cooking tasks. To appeal to this customer profile, the product could be marketed as a versatile and durable option for home cooks who prioritize family and experimentation in the kitchen. Additionally, highlighting the product's ability to withstand frequent use and dishwasher cleaning could be a selling point for busy families who want a product that is easy to clean and maintain.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pan, product, rack, tray, handle. The most mentioned elements about pan are warp(2.03%), big(1.39%).
The top 5 positive reviews are pan, size, quality, product, rack. The most mentioned elements about pan are solid(5.64%), easy to clean(5.21%).
easy to clean5.21%
good quality4.57%
heavy duty1.02%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about baking and cookie sheets is the pan itself, which is mentioned as a con in both the top 1 and top 5 aspects. However, it's worth noting that the top 1 pro aspect is also the pan, indicating that it's an important feature for many users. Other common cons mentioned include issues with the product overall, the rack, tray, and handle. On the positive side, users appreciate the pan and its performance. To improve product development and selection, it may be helpful to focus on addressing the issues with the pan, such as durability and ease of use. Additionally, considering the other common cons mentioned, it may be worth exploring ways to improve the overall quality of the product, as well as the design of the rack, tray, and handle. By addressing these concerns, it's possible to create a baking and cookie sheet that meets the needs and expectations of users, leading to greater satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
dishwasher safe3

Based on the data provided, it seems that customers are primarily motivated to buy baking and cookie sheets based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and features, in order to make an informed purchasing decision. Some possible reasons why product description is the top feature could include the fact that baking and cookie sheets come in a variety of sizes and materials, and customers want to ensure that they are getting the right product for their needs. Additionally, customers may be looking for specific features, such as non-stick coatings or easy-to-clean surfaces, and want to make sure that the product they are buying has these features. In terms of optimizing Amazon listings for baking and cookie sheets, it would be important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include providing information about the size, material, and any special features, as well as including high-quality images that show the product in use. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, it may be worth considering offering promotions or discounts to incentivize customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long36
last long
last forever
last good long
last long or long
large size23
large size
big size
large large
size large
large big
2 year ago12
year ago
hold up12
hold up
dishwasher safe10
dishwasher safe
completely dishwasher safe
good quality10
good quality
high quality
small size9
small size
size small

Analysis of Customer Expectations for Baking & Cookie Sheets: Based on the mentioned customer expectations, it is clear that durability and size are the primary concerns for customers in this category. Customers want baking and cookie sheets that last long, have a large size, and are big enough to accommodate their baking needs. These expectations can guide sellers in their product development and marketing strategies. Product Development Prioritization Suggestions: 1. Focus on Durability: Since customers emphasize the importance of long-lasting baking sheets, sellers should prioritize developing products with high-quality materials and construction. Consider using materials like stainless steel or heavy-duty aluminum that can withstand repeated use and resist warping. 2. Offer a Variety of Sizes: Customers desire large-sized baking sheets, so it would be beneficial for sellers to offer a range of sizes to cater to different baking needs. Consider developing baking sheets in various dimensions, including standard sizes as well as extra-large options for those who require more space. 3. Non-Stick Coating: Another aspect to consider is incorporating a non-stick coating on the baking sheets. This feature can enhance the baking experience by preventing food from sticking and making cleanup easier. Prioritize developing baking sheets with durable and reliable non-stick coatings that can withstand high temperatures. Marketing Promotion Factors Suggestions: 1. Highlight Durability: In marketing campaigns, emphasize the durability of the baking sheets. Use phrases like "long-lasting" or "built to withstand heavy use" to communicate the product's durability to potential customers. This can help build trust and attract customers who prioritize longevity. 2. Showcase Size Options: Highlight the range of sizes available in your baking sheet collection. Use visuals to demonstrate the dimensions and capacity of each size, allowing customers to visualize how the sheets can accommodate their baking needs. This can help customers find the perfect fit for their requirements. 3. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials about the durability and size of your baking sheets. Positive feedback from previous buyers can serve as social proof and influence potential customers to choose your products over competitors'. By prioritizing durability in product development and effectively marketing the large size options, sellers can align their offerings with customer expectations in the Baking & Cookie Sheets category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Sturdy pansMay 2021
Easy to clean.
Absolutely love these affordable cookie sheets! No stick, no rust, no issues.
Natalia Brock
DurableDec. 2019
These are great! Very durable and easy to clean and do not get stained from the dishwasher!
Lola's Mommy
The pan "popped" and warped the very first time I used it at 350 degrees. Then, it straightened out, so I tried it again. This time, it stained and would not wash off! Returning today. Shame on you Rachael Ray!
Jake Defort
As AdvertisedJul. 2021
Excellent product — just what we were looking for. As advertised
Loretta C.
Love the color, nice finish...have only used one, it worked perfectly!
I love love love love Rachael Ray non-stick cookware because they actually are non-stick at bargain prices. These items are very durable in the sense that they feel very thick and sturdy. After a couple months of use, there has been some staining to the metal from use, but it's still non-stick. I personally don't care about the blemishes, as my aesthetic is pretty organic and earthy. I'm happy they function.
Perfect for replacing our old hand me downs
I haven’t really had the cookie sheets for very long, so durability is a guess, but they are very easy to clean and they are very nice to use, getting them in and out of the oven and browning evenly. I threw away my old cookie sheets!!
Love RR kitchen bakeware.

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