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Baking Mats product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Safe Grabs: Multi-Purpose Silicone Original Microwave Mat as Seen on Shark Tank. (BPA Free, Heat Resistant, Dishwasher Safe), Purple 4 Packs
Gorilla Grip Non Stick Silicone Baking Mat Sheet, 2 Pack, Reusable Cookie Sheets Liner, Heat Resistant, No Oil Greasing Needed, Kitchen Oven Essentials, Food Grade, BPA Free, Quarter Sheet, Turquoise
Oven Liners for Bottom of Oven, 2 Pack Large Reusable Teflon Oven Liner Mat, Oven Protector Mat for Bottom of Electric Oven Gas Oven Toaster Oven Microwave Stove Grill, BPA and PFOA Free, 16.5"x23"
Large Silicone Pastry Mat Extra Thick Non Stick Baking Mat with Measurement Fondant Mat, Counter Mat, Dough Rolling Mat, Oven Liner, Pie Crust Mat (XL-20''(W)*28''(L), 2#Blue)
Silpat Premium Non-Stick Silicone Baking Mat, 3/4 Sheet, Cream

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Baking Mats category on Amazon has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 14,542 reviews, it's clear that many customers are happy with their purchases. If you're considering purchasing a baking mat, it's important to read through the reviews to get a sense of what other customers have experienced. Look for patterns in the reviews, such as common complaints or issues that customers have had with the product. Additionally, pay attention to the overall rating and the number of reviews - a high rating with a large number of reviews is generally a good sign. Overall, it seems that the Baking Mats category on Amazon is a good place to start if you're in the market for a baking mat. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is microwave, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Baking Mats product are the wife, daughter, and friend. The wife has the highest number of mentions (188), followed by the friend (144) and the daughter (137). This suggests that the product is popular among individuals who are actively involved in baking activities within their households. When it comes to the places where the product is commonly used, the top three locations are the kitchen, microwave, and oven. The kitchen has the highest number of mentions (303), followed closely by the oven (291) and the microwave (295). This indicates that customers primarily use the Baking Mats in their kitchen environment, utilizing various appliances to enhance their baking experience. In terms of usage, the top two activities associated with the product are baking something (533 mentions) and rolling out dough (457 mentions). This suggests that customers rely on Baking Mats to facilitate the baking process, particularly when it comes to preparing and handling dough. Based on this analysis, we can draw some conclusions about the customer profile. The Baking Mats product seems to appeal to individuals who are actively engaged in baking activities, particularly those who enjoy baking with their family members or friends. The high mentions of the wife, daughter, and friend indicate that the product is likely used in a domestic setting, where baking is a shared experience. Furthermore, the prominence of kitchen-related mentions suggests that customers who use Baking Mats prioritize convenience and efficiency in their baking endeavors. They are likely looking for tools that can enhance their experience within the kitchen environment, making their baking process more enjoyable and efficient. To cater to this customer profile, it would be beneficial to emphasize the family-oriented aspect of the product in marketing campaigns. Highlighting how Baking Mats can facilitate baking activities with loved ones could resonate well with potential customers. Additionally, focusing on the convenience and time-saving benefits of using Baking Mats in the kitchen could further attract individuals who value efficiency in their baking routines. Overall, understanding the top users, places of use, and common activities associated with the Baking Mats product provides valuable insights for tailoring marketing strategies and product development to meet the needs and preferences of the target customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mat, cooky, dough, product, size. The most mentioned elements about mat are big(2.85%), bad quality(0.69%).
The top 5 positive reviews are mat, clean-up, size, product, cleaning. The most mentioned elements about mat are easy to clean(4.01%), good quality(1.62%).
bad quality0.69%
overwhelming odor0.59%
too small0.59%
do not stay in one place well0.49%
easy to clean4.01%
good quality1.62%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most for baking mats is their material, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top pro aspect mentioned most is also related to the material, which suggests that the quality of the material is a crucial factor in determining the overall satisfaction of the product. Other cons mentioned include issues with cleaning and size, which may be important considerations for consumers when selecting a baking mat. However, it's worth noting that the top 5 cons mentioned are relatively evenly distributed, which suggests that there are multiple factors that consumers consider when evaluating baking mats. To improve product development and selection, manufacturers may want to focus on developing baking mats with high-quality materials that are easy to clean and come in a variety of sizes to meet the needs of different consumers. Additionally, manufacturers may want to consider incorporating other features, such as non-stick coatings or heat resistance, to differentiate their products from competitors. By addressing these key concerns and offering unique features, manufacturers can create baking mats that are more appealing to consumers and stand out in a crowded market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
non stick2

Based on the data provided, it seems that customers primarily buy baking mats due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, benefits, and specifications. The detailed product description helps customers understand how the baking mats can enhance their baking experience, leading to a higher likelihood of purchase. Some reasons why the product description is the top feature could be that it provides clarity on the material used, dimensions, non-stick properties, durability, and any additional features like measurement markings or easy cleaning. Customers rely on this information to make informed decisions and ensure that the baking mats meet their specific needs. Based on this data, here are a few suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting all the key features and benefits of the baking mats. Use clear and concise language to convey the information effectively. 2. Include high-quality images: Visuals play a crucial role in attracting customers. Include multiple high-resolution images that showcase the baking mats from different angles, demonstrating their quality and functionality. 3. Incorporate customer reviews: Positive reviews can significantly influence purchasing decisions. Encourage satisfied customers to leave reviews and consider featuring some of the most compelling ones in the listing. 4. Utilize bullet points: Break down the product description into bullet points to make it easier for customers to scan and understand the key features quickly. 5. Optimize keywords: Research and include relevant keywords in the product title, description, and bullet points to improve search visibility and attract potential customers. By implementing these suggestions, you can optimize the Amazon listing for baking mats, making it more appealing and informative to potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 year ago41
year ago
know sooner29
last long22
last long
last forever
last long time
large size14
large size
big size
small big
big in size
large big
small size10
small size
size small
along time ago9
long time ago
long ago
forever ago
long before

Based on the customer expectations mentioned, it seems that customers are looking for baking mats that are durable and long-lasting. They also want to know sooner about the product's features and benefits, indicating that they value transparency and clear communication from the seller. To meet these expectations, sellers should prioritize product development that focuses on creating baking mats that are made from high-quality materials and are designed to last for a long time. They should also ensure that their product descriptions and marketing materials are clear and informative, providing customers with all the information they need to make an informed purchase decision. In terms of marketing promotion factors, sellers should focus on highlighting the durability and longevity of their baking mats, as well as their transparency and commitment to customer satisfaction. They should also consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews, which can help build trust and credibility in the marketplace. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can increase their chances of success in the competitive baking mat market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I love these! Easy to clean. They do stain which is to be expected. Will be buying more! Great product for the price!
I don’t bake as I find it difficult. This product turned me into a baker as it is super easy to use and clean. It distributes heat very evenly and the cookies does not stick at all. I only gave heat a 4 star because I have not used it above 350 degrees. I also find tips from other reviewers very helpful.
No more mess!Dec. 2019
I wish I purchased these before. Awesome zero waste way to bake!
WonderfulJul. 2021
BuenoDec. 2019
Rachel Steva
Easy to useDec. 2020
Made Christmas cookies this year and used these when baking the cookies. Easy to use and clean.
These are nice but not really shaped like a cookie sheet. Too wide
Loved this product for my macaron business. I already had a few of these but I had to get more to save time when I'm baking a lot of macarons.
Great to clean
Cookies fell off easily!

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