Baking Soda product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Arm & Hammer Fridge-N-Freezer Baking Soda Odor Absorber, 14 Ounces (Pack of 6)
Arm & Hammer Pure Baking Soda, 8 oz
Pure Original Ingredients Sodium Bicarbonate (Baking Soda) (4 oz) Always Pure, No Fillers Or Additives, Eco-Friendly Packaging
It's Just - Baking Soda, Sodium Bicarbonate, Food Grade, Made in USA (3.5 Pound)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for baking soda products on Amazon is quite high at 4.67 out of 5. This indicates a generally positive customer satisfaction level. Additionally, with a total of 8916 reviews, it suggests that there is a significant number of customers who have purchased and reviewed baking soda products on Amazon. The high average rating and the large number of reviews indicate that customers are generally satisfied with the baking soda products in the Baking Soda category on Amazon. This level of satisfaction could be attributed to the quality, effectiveness, and value for money that these products offer. Based on this information, my advice would be to continue providing high-quality baking soda products and maintaining good customer service. It's important to listen to customer feedback and address any concerns promptly. Additionally, offering a variety of baking soda products with clear descriptions and usage instructions can help customers make informed purchasing decisions. Furthermore, encouraging customers to leave reviews after their purchase can help increase the number of reviews and provide valuable insights for potential buyers. This can be done through follow-up emails, incentives, or by simply reminding customers of the importance of their feedback. Overall, the data suggests that the Baking Soda category on Amazon has a strong customer satisfaction level. By maintaining product quality, addressing customer concerns, and actively seeking feedback, sellers can continue to meet and exceed customer expectations in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is fridge, the most common behavior is the cleaning . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who use baking soda are primarily families with children and a husband. The top three places where they use the product are the fridge, house, and pool, indicating that they are likely using baking soda for cleaning and deodorizing purposes. Given that the top usage of the product is for cleaning, it may be helpful for the company to market baking soda as a versatile cleaning agent that can be used in various parts of the house, including the kitchen, bathroom, and outdoor areas. Additionally, since families with children seem to be the primary users of baking soda, the company could consider creating child-friendly packaging or marketing campaigns that appeal to parents who are concerned about using safe and natural cleaning products around their kids. Overall, the data suggests that the typical customer profile for baking soda is a family-oriented individual who values cleanliness and natural products. By tailoring their marketing efforts to this demographic, the company can potentially increase sales and brand loyalty among this group of consumers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are box, product, bag, baking soda, bake soda. The most mentioned elements about box are small(10.38%), leak(2.73%).
The top 5 positive reviews are product, bag, size, bake soda, quality. The most mentioned elements about product are good quality(4.80%), effective in control odor(0.40%).
leak bake soda1.09%
absorbs odor0.55%
baking soda7.10%
bake soda3.83%
good quality4.80%
effective in control odor0.40%
make your fridge smell cleaner0.20%
bake soda6.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of Baking Soda is related to "box" (22.40%). Additionally, the top five cons mentioned for baking soda are "box," "product," "bag," "baking soda," and "bake soda." On the other hand, the top pro aspect mentioned most is "product" (13.20%). From this information, we can conclude that the main drawback associated with baking soda is related to its packaging, specifically the box. It appears that customers have concerns about the quality, size, and overall experience with the product. On the positive side, the main advantage mentioned is the product itself, indicating that customers appreciate the effectiveness or usefulness of baking soda. To improve product development and selection, it would be beneficial to address the cons mentioned. Firstly, focusing on improving the box could help alleviate customer concerns about packaging. This could involve ensuring the box is sturdy, easy to open, and properly sealed to maintain the quality of the baking soda. Additionally, addressing the concerns related to the product itself, such as its size and quality, would be important. Conducting quality control checks and ensuring consistent product sizing could help enhance customer satisfaction. Furthermore, it might be helpful to gather more specific feedback from customers to understand their preferences and expectations regarding baking soda. This could involve conducting surveys or engaging in direct conversations with customers to gain insights into their needs and desires. By incorporating customer feedback into the product development process, it becomes possible to create a baking soda product that better meets their expectations and addresses their concerns. Overall, by focusing on improving the packaging, product quality, and addressing customer concerns, it is possible to enhance the overall customer experience and satisfaction with baking soda.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
eco friendly2
lid is " shake or pour2
32 ounce size1

Based on the data provided, it seems that customers primarily buy baking soda based on two main factors: price and product description. Both of these aspects are mentioned equally by 42.19% of customers. This suggests that customers are motivated by finding a reasonably priced product that meets their specific needs, as highlighted in the product description. The fact that product description is the top feature indicates its importance in influencing customer purchasing decisions. A well-written and informative product description can provide customers with the necessary details about the baking soda, such as its quality, uses, and benefits. It helps customers understand how the product can fulfill their requirements, leading to a higher likelihood of purchase. Based on this information, here are some suggestions for optimizing an Amazon listing for baking soda: 1. Highlight key features: Ensure that the product description clearly outlines the unique features and benefits of the baking soda. This can include its purity, multiple uses (e.g., cleaning, baking), and any additional advantages it offers. 2. Provide usage instructions: Include detailed instructions on how to use the baking soda effectively. This can help customers understand its versatility and encourage them to make a purchase. 3. Include customer reviews: Positive customer reviews can enhance the product's reputation and build trust among potential buyers. Encourage satisfied customers to leave reviews, and consider featuring some of the most compelling ones in the listing. 4. Competitive pricing: Since price is a significant factor for customers, ensure that the baking soda is competitively priced compared to similar products in the market. Offering discounts or bundle deals can also attract more customers. 5. Use high-quality images: Include clear and visually appealing images of the baking soda to give customers a better idea of what they are purchasing. High-resolution images can help customers visualize the product and make an informed decision. By optimizing the Amazon listing based on these suggestions, you can increase the chances of attracting customers and driving sales for your baking soda product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long9
last long
last awhile
good packaging7
good packaging
good care in packaging
packaging good
large size6
large size
big size
bag big5
big bag
large bag
plastic bag
big box3
cardboard box big
large quantity3
big quantity
large quantity
quantity large
3 bag2
4 13.5 lb bag
3-pound bag
read review good2
read review sooner
read review

Analysis of Customer Expectations for Baking Soda: Based on the customer feedback, there are a few key expectations that stand out for the Baking Soda category. Customers mentioned the desire for a product that lasts long, with 9 mentions, indicating that they value durability and longevity. Additionally, 2 mentions of a 3-bag requirement suggest that customers prefer purchasing baking soda in larger quantities. Lastly, good packaging was mentioned 7 times, indicating that customers appreciate products that are well-packaged. Suggestions for Product Development Prioritization: 1. Focus on longevity: Since customers value a product that lasts long, it would be beneficial for sellers to prioritize developing baking soda formulations that have a longer shelf life. This could involve exploring different manufacturing processes or packaging techniques to enhance the product's durability. 2. Offer bulk options: Considering the preference for purchasing baking soda in larger quantities, sellers should consider offering multi-pack options or larger-sized packaging. This would cater to customers who prefer to stock up on baking soda and provide them with a convenient and cost-effective solution. 3. Improve packaging quality: With 7 mentions of good packaging, it is clear that customers appreciate products that are well-presented. Sellers should prioritize investing in high-quality packaging materials that not only protect the product but also enhance its overall appeal. This could include sturdy containers or resealable packaging to ensure freshness and ease of use. Suggestions for Marketing Promotion Factors: 1. Highlight longevity: In marketing campaigns, emphasize the long-lasting nature of the baking soda product. Highlight its ability to maintain its effectiveness over time, which aligns with the customers' desire for a durable product. This could be done through testimonials, product demonstrations, or comparisons with other brands. 2. Showcase bulk options: Promote the availability of larger quantities or multi-pack options to cater to customers who prefer to purchase baking soda in bulk. Emphasize the cost savings and convenience of buying in larger quantities, appealing to customers who use baking soda frequently or in larger quantities. 3. Emphasize premium packaging: Incorporate the quality packaging as a selling point in marketing materials. Highlight the product's attractive and functional packaging, emphasizing its ability to keep the baking soda fresh and protected. This can help differentiate the product from competitors and appeal to customers who value presentation and quality. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs and preferences of their target audience in the Baking Soda category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Aw I got sucker-punched. The photo is for the 12lb bag, which is what I wanted. The description says boxes, checked the questions and the answer said no it's for the bag. I got the boxes.
All goodJun. 2022
All good
Best ValueMay 2022
Can't beat Arm & Hammer---this pack is the best value
Works okNov. 2022
Besides for how it's literally in solid clumps and not powder lol
The picture shows one bag of 12 lbs, but, in reality these are 12 small boxes of 1 pound each. So, if you do not read it very carefully, you will be duped by the picture like I was.
Baking soda!Apr. 2021
I got baking soda!
Elizabeth C.
Open a box top and leave in refrigerator for several months. Very effective to eliminate food odors and use to scrub inside of coffee and tea mugs. Inexpensive and nice to have it on auto delivery do you don’t forget to switch it out.
We ordered the 12lb bag of baking soda for use in our pool for ph control. We've always used a resealable bag, but our order came in little cardboard boxes. Clearly not what we ordered. Beware.
GoodJun. 2021
I bought this just because i trust in this brand!
It’s just some baking soda

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