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Ball-Knob Handles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
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Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
NeuType 2 Pack Matte Black Front Door Knob with Lock and Key, Entry Door Lockset, Exterior Door Knob, Keyed Entry Lock for Home Office or Hotels, Compatible with Right & Left Handed Doors
GUA OYH Front Door Lock Set Matte Black Entry Door Handle Sets with Single Cylinder Deadbolt & Square Lever, Heavy Duty Front Door Handleset Door Handles for Front Door or Office Door, MB_LocksetPS
NeuType 1 Pack Oil-Rubbed Bronze Front Door Lock Set Front Door Handle Sets with Single Cylinder Deadbolt and Wave-Like Passage Lever, Compatible with Right & Left Handed Doors
Kwikset Lisbon Keyed Entry Lever with Square Rose Featuring SmartKey Security in Venetian Bronze
Kwikset 97200-869 Montreal Passage Lever with Square Rose, FeaturIng Microban, Satin Nickel, 2 Handle

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Ball-Knob Handles category on Amazon is 4.16 out of 5. This indicates a generally positive level of customer satisfaction. With a total of 83 reviews, it suggests that there is a decent amount of feedback available for potential buyers to make informed decisions. Considering the average rating is above 4, it implies that customers are generally satisfied with the Ball-Knob Handles products available on Amazon. However, it's important to note that the conclusion should be taken with caution as we don't have access to the specific reviews or the distribution of ratings. Based on this information, my advice would be to continue monitoring customer feedback and reviews to ensure consistent quality and customer satisfaction. It would also be beneficial to encourage customers to leave reviews after purchasing the product, as this can help build trust and provide valuable insights for potential buyers. Additionally, it may be worth analyzing the specific feedback provided by customers to identify any common issues or areas for improvement. This can help in refining the product offerings and addressing any concerns that customers may have. Overall, the data suggests a positive customer satisfaction level in the Ball-Knob Handles category on Amazon, but it's important to continuously strive for improvement and address any customer concerns to maintain a high level of satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in the Ball-Knob Handles product are those who are looking to use it on their doors, in their houses, and potentially in brick homes. The fact that the top three users mentioned are husbands, family, and sisters suggests that these customers may be looking for a product that is both functional and aesthetically pleasing, as they may be using it in a shared living space. It's interesting to note that the top usage of the product is "come over," which is a bit unclear. However, it could suggest that customers are looking for a product that will make their homes more welcoming and inviting to guests. Based on this data, it may be helpful for the company to focus on marketing the Ball-Knob Handles product as a way to add style and functionality to doors in shared living spaces. They may also want to consider highlighting the product's ability to make homes more welcoming to guests. Additionally, it may be helpful to gather more information about the "come over" usage of the product to better understand how customers are using it in this context.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are instruction, install, handle, lock, carry handle. The most mentioned elements about instruction are junk(7.14%), mess up my install(7.14%).
The top 5 positive reviews are product, handle, quality, install, design of the door handle. The most mentioned elements about product are look so nice(9.52%), good(4.76%).
mess up my install7.14%
carry handle7.14%
look so nice9.52%
good quality4.76%
design of the door handle4.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Ball-Knob Handles category has some significant cons that customers have mentioned. The top 5 cons mentioned are related to instruction, installation, handle, lock, and carry handle. These issues suggest that customers may find it difficult to use and install these handles, which could lead to frustration and dissatisfaction. On the positive side, the top pro aspect mentioned is the product itself, which suggests that customers are generally satisfied with the quality and functionality of the handles once they are installed and in use. To improve the product and address the cons mentioned, manufacturers could focus on improving the instructions and installation process to make it easier for customers to use and install the handles. They could also consider redesigning the handles to make them more ergonomic and user-friendly, with features like easier-to-grip handles and more secure locking mechanisms. In terms of product selection, manufacturers could consider offering handles with more detailed instructions and installation guides, as well as handles with more user-friendly features like ergonomic grips and easy-to-use locking mechanisms. By addressing these issues and focusing on customer needs, manufacturers can improve the overall satisfaction of their customers and increase the popularity of their products in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
matte black1
modern design of the door handle1

Based on the information provided, it seems that customers are buying Ball-Knob Handles primarily because of the product description. This suggests that customers are looking for detailed information about the product before making a purchase. Some possible reasons why the product description is the top feature could be that customers want to know the size, material, and other specifications of the product. They may also be interested in learning about the product's durability, ease of use, and compatibility with other products. To optimize the Amazon listing for Ball-Knob Handles, it would be important to focus on creating a detailed and informative product description. This could include providing clear and accurate measurements, using high-quality images to showcase the product, and highlighting any unique features or benefits. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more polished chrome finish1
more polished chrome finish
share key1
share key

Based on the information provided, it is unclear what specific customer expectations are for Ball-Knob Handles. However, in general, customers may expect these handles to be durable, easy to grip, and aesthetically pleasing. To prioritize product development, sellers should consider conducting market research to better understand their target audience and their specific needs and preferences. This can involve gathering feedback through surveys, focus groups, or social media engagement. Based on this information, sellers can identify areas for improvement and develop new products or features that meet customer expectations. In terms of marketing promotion factors, sellers should focus on highlighting the unique features and benefits of their Ball-Knob Handles. This can include emphasizing the durability and quality of the materials used, showcasing the ergonomic design for easy gripping, and highlighting any customization options available. Additionally, sellers should consider leveraging social media and influencer marketing to reach a wider audience and build brand awareness.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very sturdy and seems to be good quality! I like that it came with 3 keys, rather than just 2.
Robert L.
This is the third piping selector wheel i have owned in my career. The second one last 25 yrs before crackin in two.
Loved it, real helpful in the field and accurate!
Anna Powers
 HIGHLY recommend this door handle. Absolutely beautiful & easy to install! Would definitely buy again for our other door. FIVE stars!!
Good purchaseJan. 2022
It’s a very nice door knob for the price. Is there a way to get other door knobs that would use the same key as this one?
Product very good
ExelenteNov. 2022
Este producto un llavín me llego incompleto
Interior parts have plastic and the lock can't be keyed. Install was a disaster ans now I have to buy a new lock. Locksmith said it was the cheapest lock he had ever seen. Don't bother. This lock is so poorly made it almost broke on install and could potentially be kicked in. The locksmith said it would never hold against an attempt at break in. Edited to add: in addition to producing poorly made products, the seller contacted me and asked me to take my review down to preserve their ratings. They offered me a $10 gift card if I would take down my review and let them know i did. Not happening- buying reviews is dishonest. I am out over $100 and no one deserves to be misled and suffer as I am. Edited again- when I refused to take down the review for $10, they offered $30. A couple days later they contacted me again and said my review was still up, they would pay me to take it down. This review will not be coming down as buyers deserve to know the truth.
This item took 18 days to arrive. Prime! Once it finally arrived it was broken. The inside handle doesn’t work at all. Such a huge disappointment after waiting so long for delivery. It is cheap junk straight from china (literally) do not buy!

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