Barbecue Skewers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HOPELF Bamboo Marshmallow Roasting Sticks with 36 Inch 6mm Thick Extra Long Heavy Duty Wooden Skewers,Roaster Barbecue S'Mores Skewers Hot Dog Forks for Camping,Party,Kebab Sausage(100 Pcs)
DTmasao 100PCS 6 inch Bamboo Skewers for Wooden Sticks, BBQ,Appetiser,Fruit,Cocktail,Kabob,Chocolate Fountain,Grilling,Kitchen,Crafting and Party. Φ=4mm, More Size Choices 8"/10"/12"
DecorRack 400 Natural Bamboo Skewer Sticks, Natural Wood Barbecue Skewers for Grilling, Kabob, Fruit, Appetizers, Cocktail, Brunch, Chocolate Fountain, BBQ Skewers, 10 inch (Pack of 400)
Metal skewers for Grilling ,Kabob Skewers, Flat BBQ Barbecue Skewer,Grilling Skewers Set,Reusable BBQ (16.8" skewers(12) + 14" skewers(4))
Kabob Skewers, 16.8" Metal Kebab Skewers Flat Long Stainless Steel Wide Reusable BBQ Barbecue Shish Kabob Sticks Skewers for Grilling Meat Shrimp Chicken Vegetable, 12 Pack Including Bonus 14" Skewers

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Barbecue Skewers product on Amazon has a high level of customer satisfaction. With an average rating of 4.6 out of 5 and a total of 2378 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I would advise potential customers to read through the reviews carefully to get a better understanding of the product's strengths and weaknesses. It is also important to consider your own needs and preferences when selecting a barbecue skewer product. Overall, it seems that the Barbecue Skewers product on Amazon is a popular and well-liked option among customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is summer, the most common location is grill, the most common behavior is grill a . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Barbecue Skewers are kids, followed by daughters and families. This suggests that the product is likely being used for family gatherings or outdoor events where children are present. The top three places where the product is used are the grill, dishwasher, and garden, which indicates that customers are likely using the skewers for outdoor cooking and entertaining. The fact that the grill is the most popular place to use the product suggests that customers are likely using the skewers for grilling meats and vegetables. The top two uses of the product are grilling and marshmallow roasting, which further supports the idea that customers are using the skewers for outdoor cooking and entertaining. Based on this data, it seems that the ideal customer profile for the Barbecue Skewers is likely a family with children who enjoy outdoor cooking and entertaining. To appeal to this customer profile, the product could be marketed as a fun and easy way to grill and roast food outdoors, with a focus on the product's durability and ease of use. Additionally, the product could be marketed as a way to bring families together for outdoor activities and bonding.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are skewer, metal, stick, point, quality. The most mentioned elements about skewer are flimsy(4.86%), slim(3.47%).
The top 5 positive reviews are skewer, length, quality, size, product. The most mentioned elements about skewer are solid(9.78%), good quality(3.79%).
Kitchen & Dining > Kitchen Utensils & Gadgets > Grilling & Barbecue Utensils > Barbecue Skewers
are not even able to hold the meat properly1.39%
good quality3.79%
easy to use1.26%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the skewer is the most mentioned aspect of the Barbecue Skewers category, both in terms of pros and cons. The top 5 cons mentioned are skewer, metal, stick, point, and quality, while the top 5 pros mentioned are skewer, length, quality, size, and product. The skewer seems to be a double-edged sword, as it is both the most mentioned pro and con aspect. This could suggest that the quality of the skewer is crucial to the overall satisfaction of the product. The cons mentioned, such as metal, stick, point, and quality, could indicate that customers are looking for skewers that are durable, easy to use, and safe. On the other hand, the pros mentioned, such as length, quality, size, and product, suggest that customers are also looking for skewers that are versatile, high-quality, and come in a variety of sizes. To improve product development and selection, it may be helpful to focus on improving the quality of the skewer, as this seems to be the most important aspect to customers. Additionally, offering a variety of sizes and materials could help cater to different customer preferences. Finally, addressing the cons mentioned, such as stickiness and sharpness, could help improve the overall satisfaction of the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
offer a 4mm diameter in short length1

Based on the data provided, it seems that customers are primarily motivated to buy Barbecue Skewers based on the product description, followed by price and recommendations from friends. This suggests that customers are looking for a clear and detailed understanding of what the product is and how it works before making a purchase. There could be several reasons why product description is the top feature. Firstly, customers may want to ensure that the skewers are suitable for their specific needs, such as the type of food they plan to grill or the size of their grill. Secondly, customers may want to know about the materials used in the skewers, such as whether they are dishwasher safe or rust-resistant. Finally, customers may be looking for additional features, such as a non-slip handle or a locking mechanism. To optimize an Amazon listing for Barbecue Skewers based on this data, it would be important to focus on creating a detailed and informative product description. This could include information about the materials used, the size and shape of the skewers, and any additional features that may be relevant to customers. It may also be helpful to include high-quality images that showcase the product from different angles and in use. Additionally, pricing should be competitive and recommendations from friends could be highlighted in the product description or through customer reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier3
more sturdy
sturdy enough2
super strong2
wider around2
2 " long1
6 inch long
3-4 more inch1
4-6 inch longer
4-100 last1
4-100 last
40 % strong1
40 % strong
away prevent1
away prevent

Based on the customer expectations mentioned, it seems that there are varying opinions on what makes a good barbecue skewer. The majority of customers (7 mentions) seem to prefer thinner skewers, which may be because they are easier to handle and cook food more evenly. However, there are also customers (3 mentions) who prefer heavier and sturdier skewers, which may be because they are more durable and can hold larger pieces of food. It's worth noting that some customers (2 mentions) are satisfied with skewers that are "sturdy enough," which suggests that there is a range of acceptable quality for this product. Given these expectations, sellers of barbecue skewers may want to consider offering a range of options to appeal to different customer preferences. For example, they could offer both thinner and heavier skewers, or skewers with different materials (such as metal or bamboo) to appeal to different durability preferences. In terms of marketing promotion factors, sellers may want to highlight the benefits of their skewers based on customer preferences. For example, if they offer thinner skewers, they could emphasize how they cook food more evenly and are easier to handle. If they offer heavier skewers, they could emphasize how they are more durable and can hold larger pieces of food. Overall, it's important for sellers to prioritize product development based on customer preferences and to communicate the benefits of their skewers in their marketing efforts. By doing so, they can better meet customer needs and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great valueFeb. 2020
Totally worked fine for my salmon skewers
Great priceMar. 2020
Great price
great itemMar. 2020
used this to make lamb kabobs, couldn't be happier!
Excellent length for bbq cooking Only need to make one per person!
Do not use these for s’mores! The top of the skewer broke off in the marshmallow. Didn’t notice until biting into it.
Thomas P.
Love this product !
MoldFeb. 2020
Some of them are nasty, black stuff on it like it is mold. Returned!
Although the skewers are fine, the packaging is not what is shown in the photo. I spent a while looking for skewers that were packaged in a cylinder since I've had them end up all over the place when they're in flimsy cellophane. Well, guess what? They're packaged in flimsy cellophane, not a cylinder. The photo should represent the packaging as well as the product.
Great productJul. 2019
Great product
We're using the product for fruit skewers and roasting marshmallows at a graduation party.

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