Basal product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Non-Contact Thermometer for Adults and Kids, Digital Forehead Thermometer with Fever Alarm, Silent Mode and 35-Set Memory, Forehead/Object 2 in 1 Mode, FSA/HSA Eligible Thermometer (Multicolored)
Forehead Thermometer for Adults and Kids, No-Touch Digital Infrared Thermometer, FSA HSA Eligible, Instant Read, Fever Alarm, Easy to Read for School, Office
ADC Adtemp Mini 432 Non-Contact Infrared Thermometer
PURDOUX CPAP Cleaning Soap for Hose and Mask (3 Bottle 250mL/8.04 oz Pack) (Grapefruit-Lemon Scent)
Easy@Home Basal Body Thermometer: BBT for Fertility Prediction with Memory Recall- Accurate Digital Basal Thermometer for Temperature Monitoring with Premom App - EBT-018

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Basal category on Amazon is 4.48 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 13,181 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally pleased with the Basal products they have purchased. This could be attributed to factors such as product quality, functionality, and overall customer experience. It's important to note that customer satisfaction can vary from product to product within the Basal category, so it's essential to consider individual reviews and ratings when making purchasing decisions. Based on this information, my advice would be to continue focusing on maintaining the high level of customer satisfaction. This can be achieved by consistently delivering high-quality products, providing excellent customer service, and actively listening to customer feedback. Regularly monitoring and addressing customer concerns or issues can help improve the overall customer experience and further enhance customer satisfaction. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase. Positive reviews can help build trust and attract more potential customers to the Basal category. Engaging with customers through social media or email campaigns can also help create a loyal customer base and generate positive word-of-mouth. Remember, customer satisfaction is crucial for the success of any business, so continuously striving to meet and exceed customer expectations will contribute to the growth and reputation of the Basal category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely a basal thermometer. The top three users mentioned are "kid," "family," and "daughter," which suggests that this product may be popular among parents who are monitoring their children's health. Additionally, the top three places to use the product are "house," "hospital," and "medical office," which further supports the idea that this product is used for monitoring health. The top two usages of the product are "gift give" and "check my temperature," which suggests that this product may be popular as a gift item, as well as for personal use. This could indicate that the customer profile for this product is likely individuals who are health-conscious and interested in monitoring their own or their family's health. Based on this data, some suggestions for the customer profile could include parents with young children, individuals who are health-conscious and interested in monitoring their own health, and individuals who may be looking for a gift item for someone who falls into one of these categories. Additionally, marketing efforts could focus on the convenience and ease of use of the product, as well as its accuracy and reliability.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are thermometer, temp, product, reading, battery. The most mentioned elements about thermometer are consistently off(4.54%), didnt give any reading(4.16%).
The top 5 positive reviews are thermometer, product, temperature, cooking thermometer, read. The most mentioned elements about thermometer are easy to use and read(13.58%), read fast(2.05%).
consistently off4.54%
didnt give any reading4.16%
do not seem to read any other temperature other than 97 . 31.23%
off by + 4°f0.76%
easy to use and read13.58%
read fast2.05%
easy to read and use1.51%
easy verification0.84%
cooking thermometer3.86%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect across different products in the Basal category is the thermometer. It is mentioned in both the top 5 cons of the vacuum and the tip. Additionally, the top pro aspect mentioned is also the thermometer. This suggests that the accuracy and reliability of the thermometer are important factors for users in this category. The cons mentioned include issues related to temperature readings, product quality, and battery life. Users seem to have concerns about the accuracy of temperature readings, which could be a crucial factor for basal products. Additionally, there are mentions of issues with the product itself, such as its quality and the need for battery replacements. On the positive side, the thermometer is also mentioned as a pro aspect, indicating that users appreciate its functionality and reliability. This suggests that having an accurate and dependable thermometer is highly valued in the Basal category. Based on these findings, it is important for product development and selection in the Basal category to prioritize the improvement of the thermometer's accuracy and reliability. Ensuring that temperature readings are precise and consistent will enhance user satisfaction. Additionally, addressing concerns related to product quality and battery life will contribute to a better overall user experience. Furthermore, it would be beneficial to conduct user surveys or gather feedback to understand specific pain points and areas for improvement within the Basal category. This information can guide product development efforts and help in selecting or designing products that meet users' needs and expectations more effectively.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
backlit display3
convenience of it sync with my phone3

Based on the data provided, it seems that customers primarily buy products in the Basal category due to the product description. This indicates that customers are highly influenced by the information provided about the product. The product description is the top feature mentioned, accounting for 75.00% of customer motivations. This suggests that customers rely on detailed and accurate descriptions to make informed purchasing decisions. There could be several reasons why the product description is the most influential factor. Firstly, customers want to understand the features, benefits, and specifications of the product before making a purchase. A well-written and comprehensive product description can provide them with the necessary information to assess whether the product meets their needs. To optimize Amazon listings based on this data, it is crucial to focus on improving the product descriptions. Here are a few suggestions: 1. Be detailed and specific: Provide a thorough description that highlights the unique selling points of the product. Include information about its functionality, materials used, dimensions, and any other relevant details. 2. Use persuasive language: Craft the product description in a way that appeals to the target audience. Highlight the benefits and advantages of the product, emphasizing how it can solve their problems or enhance their lives. 3. Incorporate customer reviews: Include snippets of positive customer reviews within the product description. This can help build trust and credibility, as potential buyers can see that others have had a positive experience with the product. 4. Use high-quality images: Alongside the product description, ensure that high-resolution images are included to provide a visual representation of the product. Clear and appealing visuals can significantly impact a customer's decision-making process. By optimizing the product descriptions on Amazon listings, sellers can effectively communicate the value and benefits of their products, ultimately increasing the likelihood of customer purchases in the Basal category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
back light
backlight stay on
screen backlit
accurate thermometer17
reliable thermometer
accurate reading thermometer
accurate thermometer
accurately record temperature
display light up10
screen light up
light on screen
light in display
light up screen
4 last8
know sooner7
more accurate7
more accurate
beeper louder6
beep louder
louder beep
beep quieter
beeping quieter
accurate reading5
accurate reading
more accurate reading
more accurate reliable reading
more reliable reading

Analysis of Customer Expectations for Basal Category: Based on the customer feedback, it is evident that backlight functionality is the most desired feature, with 25 mentions. This suggests that customers value the ability to use the basal product in low-light conditions or at night. Additionally, an accurate thermometer is highly important, as indicated by 17 mentions. Customers rely on the device to provide precise temperature readings for accurate tracking of their basal body temperature. Lastly, 10 mentions of the display light up feature indicate that customers appreciate a clear and visible display. Suggestions for Product Development Prioritization: 1. Backlight Enhancement: Given the high number of mentions, improving the backlight functionality should be a top priority. Sellers should focus on developing a backlight that is bright, adjustable, and energy-efficient. This will enhance the usability of the product in various lighting conditions. 2. Thermometer Accuracy: Customers value the accuracy of the thermometer, so sellers should invest in improving the precision of temperature readings. This can be achieved through advanced sensor technology and calibration techniques. Ensuring consistent and reliable measurements will enhance customer satisfaction. 3. Display Visibility: While not as highly mentioned as backlight and accuracy, the display light up feature is still important. Sellers should prioritize developing a display that is easy to read, with clear and legible information. This can be achieved through high-contrast displays, larger fonts, and intuitive user interfaces. Marketing Promotion Factors: 1. Highlight Backlight Functionality: In marketing campaigns, emphasize the convenience and usability of the backlight feature. Showcase scenarios where customers can easily use the product in low-light environments, such as early mornings or during nighttime. 2. Emphasize Thermometer Accuracy: Communicate the precision and reliability of the thermometer. Highlight how accurate temperature readings can help customers track their fertility cycles more effectively, leading to better family planning outcomes. 3. Showcase Display Clarity: In marketing materials, demonstrate the clarity and visibility of the display. Show how the information is presented in a user-friendly manner, making it easy for customers to interpret and track their basal body temperature. By prioritizing these features in product development and effectively promoting them in marketing campaigns, sellers can meet customer expectations and differentiate their products in the competitive Basal category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I am glad I had a traditional under the tongue thermometer in the house the handful of times my child and I were sick. I knew there was fever, but each time I used this thermometer it was reading normal (98.6) or lower. I would always double check with the under the tongue thermometer. This evening...fever, but this thermometer was reading 98.4. The traditional thermometer 100.7. That is a huge error of discrepancy. I actually just threw the thing in the garbage. Done. Nothing like selling garbage during the CoVid crisis...unscrupulous practices.
EASY TO USEJan. 2021
It's simple to use and we like that it has the option to change between Farenheit and Celcius.
joel wing
Thermometers are out. These are in. They are perfect for both home and business because it's easy to use.
M. Hull
ThermometerDec. 2022
Very cheap and not accurate.
This is the first of the basal thermometers that I've tried that actually have me consistent and accurate seeming temps that lined up appropriately with my cycle and ovulation based on an at home fertility test kit. I place the thermometer under my tongue just to the right of center each time.
M. Schroeder
It worked fine while it worked. Got my temp pretty fast and accurately but it stopped working and gave me an error message after 1 week… not super helpful unless it takes you one month to conceive lol
Currently have COPD and COVID-19 or a variant of same. Attempted taking temperature three times. Three reading under what is considered normal 97-99 this thing is showing me 94- 95. 80 yr old old with covid and I'm supposed to trust this!
Sarah Kmetty
Button BatterySept. 2022
I’m sure it great but it has a button battery and I don’t mess with that. I got rid of it immediately.
Chris Catron
Super simpleMar. 2021
I really like the ease of use and the no contact. No disturbing anybody while they are sleeping

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