Bases & Melts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Craft & Nature 4 LB All Natural Unscented Goat Milk Moisturizing Glycerin Melt And Pour Soap Base for Soap Making

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the product in the Bases & Melts category on Amazon is 4.2, with a total of 2513 reviews. This indicates that overall, customers are relatively satisfied with the product. A rating of 4.2 suggests that the majority of customers have had positive experiences with the product. However, it's important to note that individual experiences may vary, and there could be a range of opinions within the reviews. Considering the high number of reviews, it's a positive sign that the product has garnered a significant amount of attention and feedback from customers. This indicates that it is a popular choice within the Bases & Melts category on Amazon. To further enhance customer satisfaction, it would be beneficial for the seller to analyze the reviews and identify any recurring issues or areas for improvement. Addressing these concerns can help enhance the overall customer experience and potentially increase the average rating. Additionally, encouraging customers to leave detailed reviews can provide valuable insights for both the seller and potential buyers. This can help build trust and transparency, as well as provide potential customers with a better understanding of the product's strengths and weaknesses. Overall, the data suggests that the product in the Bases & Melts category on Amazon has generally satisfied customers. By continuously monitoring and addressing customer feedback, the seller can further improve the product and maintain a high level of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is microwave, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are family members, friends, and parents of children. This suggests that the product may be popular among those who are looking for a safe and effective way to make laundry soap at home. Additionally, the fact that the top two uses of the product are gift-giving and making laundry soap further supports this idea. In terms of where the product is used, the microwave is the most popular location, which may indicate that the product is easy to use and requires minimal equipment. However, it is interesting to note that the bar is also mentioned as a location, which could suggest that the product is used in a commercial setting as well. Based on this data, it is likely that the customer profile for this product is someone who is interested in making their own laundry soap at home, either for personal use or as a gift. They may be environmentally conscious and looking for a more sustainable alternative to traditional laundry detergents. Additionally, they may be interested in using natural ingredients and avoiding harsh chemicals. To appeal to this customer profile, it may be helpful to highlight the natural and eco-friendly aspects of the product, as well as its ease of use and versatility. Providing recipes and instructions for making laundry soap could also be a useful marketing strategy. Additionally, partnering with eco-friendly and sustainable brands could help to attract customers who are interested in these values.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are soap, product, smell, base, finished product. The most mentioned elements about soap are bendable(0.88%), clumpy(0.88%).
The top 5 positive reviews are product, soap, soap base, base, moisturize. The most mentioned elements about product are lather really well(10.53%), moisturizes(6.18%).
consume faster than the opaque soap0.88%
cover with mold0.88%
finished product3.51%
lather really well10.53%
easy to use3.43%
good quality0.46%
soap base7.78%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the category of Bases & Melts has both pros and cons. The top pro aspect mentioned most is the product itself, which suggests that customers are generally satisfied with the quality of the products in this category. However, the top con aspect mentioned most is soap, which could indicate that customers are not happy with the soap base used in some of these products. Other common cons mentioned include issues with the product, smell, base, and moisturizing properties. These cons suggest that there may be room for improvement in the formulation and selection of bases and melts in this category. For example, manufacturers could consider using different soap bases or adding more moisturizing ingredients to address some of the common complaints. Overall, it is important for manufacturers to carefully consider customer feedback and use it to inform product development and selection. By addressing common complaints and improving the quality of their products, manufacturers can increase customer satisfaction and loyalty in the Bases & Melts category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
natural ingredient1
smell good1

Based on the data provided, it seems that customers primarily buy products in the Bases & Melts category due to the product description. This suggests that customers are motivated by the information provided about the product, which helps them make informed purchasing decisions. There could be several reasons why the product description is the top feature influencing buyers. Firstly, a well-written product description can effectively communicate the benefits, features, and uses of the product, giving customers a clear understanding of what they can expect. Additionally, a detailed description can address any potential concerns or questions customers may have, building trust and confidence in the product. To optimize an Amazon listing based on this data, it is crucial to focus on improving the product description. Here are a few suggestions: 1. Be thorough and informative: Provide a detailed and accurate description that highlights the unique selling points of the product. Include information about its uses, benefits, and any specific features that set it apart from competitors. 2. Use persuasive language: Craft the description in a way that appeals to customers' needs and desires. Highlight how the product can solve their problems or enhance their lives. 3. Incorporate customer reviews: Include snippets of positive customer reviews within the product description. This can help build trust and credibility, as potential buyers can see that others have had a positive experience with the product. 4. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Research popular search terms related to the product and incorporate them naturally into the description. Remember, while the product description is crucial, it's also important to consider other factors like advertising attraction and price. A well-rounded approach that addresses all these aspects can further enhance the overall appeal of the product and attract more customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large quantity3
big quantity
large bulk quantity
large quantity
more moisturizing3
more moisturizing
more moisturizing and
full ingredient list2
full ingredient list
ingredient list
good lather2
lather good
hold more soap2
make more soap
more soap
20 lb1
10 lb
back stock1
back stock

Based on the customer expectations mentioned, it seems that affordability, quantity, and moisturizing properties are the top priorities for customers when it comes to Bases & Melts products. Affordability is a key factor for customers, which means that sellers should focus on developing products that are cost-effective and offer value for money. This could involve using cheaper ingredients or finding ways to reduce production costs without compromising on quality. Quantity is also important to customers, which suggests that sellers should consider offering larger quantities of their products. This could be in the form of bulk purchases or larger packaging sizes, which would appeal to customers who are looking to stock up on their favorite products. Finally, customers are looking for products that are more moisturizing. This suggests that sellers should focus on developing products that offer superior moisturizing properties, such as using ingredients that are known for their hydrating benefits. In terms of product development prioritization, sellers should focus on developing products that meet these customer expectations. This could involve investing in research and development to find new and innovative ingredients that offer superior moisturizing properties, or finding ways to reduce production costs without compromising on quality. When it comes to marketing promotion factors, sellers should focus on highlighting the affordability, quantity, and moisturizing properties of their products. This could involve offering discounts or promotions for bulk purchases, or highlighting the benefits of the ingredients used in their products. Social media and influencer marketing could also be effective ways to reach customers and promote the benefits of their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Not scentedJan. 2023
I did not like the smell. As to why the soap bases don't come smelling like the product is weird. The price is excellent, the shipping was garbage and arrived damaged. Not sure how sanitary that could be. But over I was able to salvage it. Seems to be okay quality.
OkSept. 2022
There is nothing that I dislike about the product it's easy to use and I will love to buy more very soon.
I don't like the price
Seller trying to make product look like popular red devil brand which is 100% lye. This product is not 100%!!! There are trace amounts other ingredients!!
Jerry C'way
PerfectAug. 2022
Just Sharice
This is a very potent and dangerous chemical and should be used properly and with parent guidance if minors are using this for any project or experiments. The fumes are dangerous to inhale so use ventilation device for lung protection, also non vented goggles for eye protection! Great buy! Perfect product! I used it in soap!
jeannette s.
Sweats more than any melt and pour I have ever used, maybe thats why it is so cheap. I know M&P sweats but this one is just over the top.
Purchased to substitute my usual melt and pour brand when I needed faster shipping. It’s perfect. No sweating like other brands I’ve gotten from Amazon. Would definitely purchase again.
Easy to use, does need stored to kick the reaction though and heat up, made amazing organic soaps for my business

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