Basic Cases product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mkeke Young Series for iPhone 14 Pro Max Case Clear, [Slim & Durable] [Military Drop Tested] Case for Apple iPhone 14 Pro Max - Black Bumper & Clear Back
Mkeke for iPhone 14 Pro Max Case Black Clear, Not Yellowing Phone Case for iPhone 14 Pro Max Clear with Slim Protective Cover & Shockproof Bumper Black Clear 2022
Mkeke for iPhone 14 Pro Max Case Clear, Not Yellowing Phone Case for iPhone 14 Pro Max Clear with Slim Cover & Shockproof Bumper 2022 Purple Green
Mkeke for iPhone 14 Case Clear, for iPhone 13 Case, Upgraded Sturdy Phone Case with Protective Bumpers for iPhone 14/13, Gradient Light Black

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Basic Cases category on Amazon has a high level of customer satisfaction. With an average rating of 4.63 out of 5 and a total of 13,106 reviews, it's clear that many customers are happy with their purchases in this category. If you're looking to purchase a Basic Case on Amazon, it's a good idea to read through some of the reviews to get a better sense of what customers are saying about the product. Additionally, you may want to consider purchasing from a seller with a high rating and a good reputation to ensure that you receive a quality product. Overall, it seems that the Basic Cases category on Amazon is a good choice for those in need of a phone case. With a high level of customer satisfaction, you can feel confident in your purchase and trust that you're getting a quality product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is all day, the most common location is pocket, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of the users of this product are likely to be parents, specifically a wife and son. The product is most commonly used in a pocket, which suggests that it is a small and portable item. It is also used frequently in a car, which could indicate that it is a product that is useful for travel or commuting. The fact that the top usage of the product is for gift giving suggests that it may be a popular item for special occasions or holidays. Additionally, the fact that it is used for driving could indicate that it is a product that is useful for hands-free use while on the road. Based on this data, it is likely that the customer profile for this product is someone who is looking for a small, portable item that can be used while on the go. They may be interested in purchasing this product as a gift for someone else, or they may be looking for a hands-free solution for use while driving. To appeal to this customer profile, it may be helpful to focus on the portability and convenience of the product in marketing materials. Highlighting the product's ability to be used in a pocket or while driving could be particularly effective. Additionally, offering gift wrapping or other special packaging options could help to appeal to customers who are interested in purchasing the product as a gift.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are case, material, product, edge, sound quality. The most mentioned elements about case are slippery(1.82%), come apart(1.23%).
The top 5 positive reviews are case, color, fit, feel, phone case. The most mentioned elements about case are solid(5.03%), durable(3.71%).
Electronics > Cell Phones & Accessories > Cases, Holsters & Clips > Basic Cases
come apart1.23%
turn yellow after a month1.04%
do not fit properly0.71%
difficult to take off0.26%
sound quality0.32%
good quality3.11%
look good2.95%
phone case4.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned cons of basic phone cases are related to the case itself, including issues with the material, product, edge, and sound quality. On the other hand, the most commonly mentioned pro aspect is also related to the case, specifically its design and appearance. Overall, the sentiment analysis suggests that there is room for improvement in the development and selection of basic phone cases. Manufacturers may want to focus on improving the quality of the materials used, as well as the overall design and functionality of the product. Additionally, it may be helpful to consider customer feedback when selecting which products to offer, in order to ensure that they meet the needs and preferences of the target market. In terms of specific suggestions, manufacturers may want to consider offering a wider range of colors and styles to appeal to a broader audience. They may also want to invest in research and development to create more innovative and functional phone cases that address common pain points, such as sound quality and fit. By doing so, they can differentiate themselves from competitors and provide customers with a more satisfying experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
protect the phone2

Based on the data provided, it seems that customers are primarily motivated to buy Basic Cases based on the product description. This makes sense, as customers want to know exactly what they are buying and what features the case has to offer. Price is also a significant factor, but it seems that customers are willing to pay a bit more for a case that has a clear and detailed product description. One possible reason why product description is the top feature is that customers want to make sure that the case they are buying will fit their device properly and provide the necessary protection. They also want to know what materials the case is made of, what colors and designs are available, and what other features the case has (such as a built-in stand or card slots). To optimize Amazon listings for Basic Cases, sellers should focus on creating detailed and informative product descriptions that highlight all of the key features and benefits of the case. They should also consider including high-quality images that show the case from multiple angles and in different lighting conditions. Additionally, sellers should make sure that their prices are competitive and that they have a strong brand reputation, as these factors can also influence customer buying decisions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not yellow16
do not yellow
do not turn yellow
not yellow
do not cloud yellow
do not turn yellow color
durable resistant
protective durable
hold up13
hold up
hold up good
clear case7
clear case
glass screen protector7
screen protector
last long7
last long
last longer
4 last4
case last long4
case hold up long
case last forever
case last long
phone case last long
less colorful4
more color

Based on the customer expectations mentioned, it seems that the Basic Cases category should focus on providing products that are functional and practical. Customers are looking for cases that can protect their devices while also being adjustable to their needs. The fact that "work" was mentioned three times suggests that customers are primarily concerned with finding a case that can do its job effectively. This means that sellers should prioritize developing cases that are durable and can withstand wear and tear. The mention of "adjustable to neck" suggests that customers are also looking for cases that are versatile and can be used in different ways. This could be an opportunity for sellers to develop cases that can be worn around the neck or attached to a bag or belt. Finally, the mention of "adult size" suggests that customers are looking for cases that are appropriate for their age and lifestyle. This could mean that sellers should consider developing cases that are more professional-looking or that have features that are specifically tailored to adult users. In terms of marketing promotion factors, sellers should focus on highlighting the functionality and practicality of their products. They should emphasize the durability and versatility of their cases, as well as any features that make them stand out from the competition. Additionally, they should consider targeting their marketing efforts towards adult users who are looking for cases that are appropriate for their needs and lifestyle.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

PerfectApr. 2021
This is the best phone case I’ve ever had! It doesn’t discolor or stain, which is great I’m a hairstylist and have ruined cases before with hair color. It’s also very durable and keeps your phone safe. My phone has been through a lot and hasn’t cracked or been scratched when it could’ve been very damaged. I also love the baby blue color! I’d honestly buy this in more colors before I branched out to a different brand. If you’re contemplating it, just get it!
Easy to holdMar. 2022
Love the light blue color. It shouts spring.
This phone case is not only cute, but soft and protective. I’ve dropped it a few times and my phone has no damage, but the corner of the case did get damaged.
The case was ordered on January 2022. By Feb/March the case was starting to come apart on the left side and bulges out so I will just have to get a new case already. The case also picks up lint very easily and is hard to slip into a pocket because it is silicone and there is quite a bit of friction. I have dropped my phone on concrete with the case on and two scratch were made through the case and onto to my phone where the corners are. Also, you can’t really clean the inside because it is suede. Cleaning my case is something I do every time I leave the house so this makes it difficult and annoying that I can’t run the whole thing under water. Sometimes that is just easier than alcohol. The case however is very pretty but did not last.
DurableApr. 2021
Super amazing all I gotta say
It sticks when trying to put it in your pocket. Makes putting it in your pocket very annoying.
Lasted 1 dayOct. 2021
I received the product and it already had a little corner piece torn. By the end of the first day, it was split in two other corners.
The bestMar. 2021
I love it
Shipped quickly, it’s soft and actually protects your phone from damage, will be ordering more Colors

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