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Basket Making product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
14" Width Cane Webbing 3.3Feet, Natural Rattan Webbing for Caning Projects, Woven Open Mesh Cane for Furniture, Chair, Cabinet, Ceiling
Wooden Wedges for Chair CANING USE Set of 5
24" Width Natuaral Rattan Webbing for Caning Projects | Pre - Woven Open Mesh Cane - Cane Webbing Sheet- Natural Rattan Cane Webbing roll (15 FEET)
#7 Spline for 1/8" Groove Chair Caning - 6ft Coil
Set of 3 Commonwealth Basket Basketry Tool Kit

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for basket making products on Amazon is 4.35, which indicates a relatively high level of customer satisfaction. With a total of 356 reviews, it suggests that there is a decent amount of feedback available for these products. The high average rating suggests that customers are generally pleased with the basket making products they have purchased. This positive feedback could be attributed to factors such as the quality of the materials used, the ease of use, and the overall satisfaction with the end results. Considering the category is basket making, it is important to note that customer satisfaction may vary depending on individual preferences and skill levels. Some customers may have more experience and find the products easier to use, while others may be beginners and face some challenges. Therefore, it would be beneficial for sellers to provide clear instructions and offer support to customers who may need assistance in using the products effectively. Additionally, it would be helpful for sellers to encourage customers to leave reviews after their purchase. This would not only provide more feedback for potential buyers but also help sellers understand any areas for improvement or potential product enhancements. Overall, the data suggests that customers are generally satisfied with basket making products on Amazon. By focusing on product quality, clear instructions, and customer support, sellers can continue to enhance customer satisfaction and potentially attract more buyers in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is parent, the most commonly moment of use is christmas, the most common location is dresser, the most common behavior is chair . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw some conclusions about the usage and preferences of the product in the category of Basket Making. Firstly, it seems that the product is popular among individuals with a familial connection, as "parent" and "grandfather" were mentioned multiple times. This suggests that the product may have sentimental value or be associated with family traditions. Additionally, the mention of a "cat" indicates that the product might be used in a household with pets, possibly for their comfort or entertainment. Secondly, the top three places where the product is used are the "dresser," "attic," and "bedroom." This implies that the product is primarily used indoors, possibly for storage or decoration purposes. The mention of the "attic" suggests that it might be used for long-term storage or as a keepsake. Lastly, the most common usage of the product is as a "chair," followed by "basket weaving." This indicates that the product serves a dual purpose, providing both functionality and creative expression. The mention of "basket weaving" suggests that the product is used by individuals interested in crafts or DIY projects. Based on these findings, we can suggest a potential customer profile for the product. The ideal customer might be someone who values family traditions and has a sentimental attachment to their belongings. They are likely to have a pet and prefer indoor spaces for using the product. They might also have an interest in crafts or DIY projects, as indicated by the mention of "basket weaving." To cater to this customer profile, it would be beneficial to emphasize the product's durability, versatility, and its ability to evoke a sense of nostalgia. Marketing efforts could focus on the product's ability to enhance family traditions and provide a creative outlet. Additionally, highlighting its functionality as both a chair and a tool for basket weaving could attract customers interested in crafts and DIY projects. Overall, understanding the usage patterns and customer preferences can help tailor marketing strategies and product development to better meet the needs and desires of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cane, reed, instruction, product, booklet. The most mentioned elements about cane are bad quality(9.09%), broken(9.09%).
The top 5 positive reviews are color, instruction, material, quality, cane webbing. The most mentioned elements about color are natural(7.69%), consistent throughout(5.13%).
bad quality9.09%
split a lot3.03%
consistent throughout5.13%
cane webbing7.69%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most in the Basket Making category is the cane material, followed by reed, instruction, product, and booklet. On the other hand, the top pro aspect mentioned most is the color, which accounts for 25.64% of the positive feedback. The cons mentioned suggest that customers may have issues with the quality of the materials and instructions provided with the product. This could lead to frustration and dissatisfaction with the overall experience of basket making. However, the positive feedback regarding color suggests that customers appreciate the aesthetic appeal of the products. To improve the product development and selection in this category, it may be beneficial to focus on improving the quality of the materials and instructions provided. Additionally, offering a wider range of colors and designs could help to attract more customers and increase overall satisfaction with the products. It may also be helpful to gather more feedback from customers to better understand their needs and preferences in order to tailor the product offerings accordingly.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
coil of cane1

Based on the given data, it seems that the product description plays a significant role in motivating customers to buy products in the Basket Making category. The fact that it is mentioned 100% of the time suggests that customers find it crucial in their decision-making process. There are several reasons why the product description is likely the top feature influencing buyers. Firstly, a well-written product description provides detailed information about the product, its features, and benefits. This helps customers understand what they are purchasing and how it can meet their needs. Additionally, a compelling product description can create a sense of desire and urgency, encouraging customers to make a purchase. To optimize Amazon listings based on this data, here are a few suggestions: 1. Focus on creating high-quality product descriptions: Ensure that the product descriptions are accurate, informative, and engaging. Highlight the unique features and benefits of the products in the Basket Making category to attract potential buyers. 2. Use persuasive language: Craft the product descriptions in a way that appeals to the emotions and desires of customers. Use persuasive language to create a sense of excitement and make customers feel like they need the product. 3. Include relevant keywords: Incorporate relevant keywords in the product descriptions to improve search engine optimization (SEO). This will help potential customers find the products more easily when searching on Amazon. 4. Use bullet points and formatting: Break down the product description into easily scannable sections using bullet points and formatting. This makes it easier for customers to quickly grasp the key features and benefits of the product. By implementing these suggestions, sellers can optimize their Amazon listings and increase the likelihood of attracting and converting customers in the Basket Making category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more 4 peg1
more 4 peg
more strechable1
more strechable
more peg
peg finish1
peg finish
quality good1
quality good
recane chair1
recane chair
reed product1
reed product
sale big roll1
sale big roll

Based on the customer mentions, it seems that customers expect high-quality basket-making products that meet their needs and exceed their expectations. The mention of "good" suggests that customers are looking for products that are not only functional but also aesthetically pleasing. The mention of "more 4 peg" indicates that customers may be interested in products that offer more versatility and customization options. To meet these expectations, sellers in the basket-making category should prioritize product development that focuses on quality, functionality, and customization. This could include developing products that are made from high-quality materials, have unique designs, and offer a range of customization options to meet the needs of different customers. In terms of marketing promotion factors, sellers should focus on highlighting the quality and functionality of their products, as well as their customization options. This could include showcasing customer reviews and testimonials, as well as using social media and other marketing channels to reach potential customers. Overall, by prioritizing product development and marketing efforts that meet customer expectations, sellers in the basket-making category can build a loyal customer base and drive sales growth over time.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

K. Cooper
Didn’t quite work out for the project I had in mind, but I reached out to the company and am very impressed with their level of customer service.
Erin Gibbens
I liked this Easter grass so much that I saved it for next year. It’s unlike any other plastic Easter grass we’ve had in the past. It’s not even difficult to clean up.
Catherine M.
This cane webbing did the trick in sprucing up a dresser. I soaked the webbing in water for 30 minutes, which made it a lot easier to use.
Poor qualityMar. 2022
The canning was very uneven.
plant girl
Nice qualityOct. 2022
Have a couple of chairs needing new seats, so plan to replace them as soon as I remove the worn out cane. The measurement is perfect for replacing 3 standard chair seats. Mine arrived in a roll measuring 39" long.
niceFeb. 2022
C. Bullard
It’s awesome, easy to work with, and Soooo gorgeous!
Katherine K.
NOT 118 Feet, Only 44 feet. The product states 118 FEET! Needed for class project but not enough for Thanksgiving project. I got ripped off!!! So did the kids!
Haven't yet determined if I'm returning. Broken or thin canes. Seemed with knots in so many places. I'd condider this C grade at best.
The surface of the cane is very rough. We purchased it to repair the back of our chair, but it's not usable because of the rough surface.

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