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Basketball product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the basketball product in question has a total of 1528 reviews on Amazon, but the average rating is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, it is worth noting that the product has received a significant number of reviews, which suggests that it is a popular item among basketball enthusiasts. It is possible that the lack of an average rating could be due to a variety of factors, such as a wide range of opinions or a lack of consensus among customers. If you are considering purchasing this basketball product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying about it. Look for patterns in the feedback, such as common complaints or praise, to help inform your decision. Overall, it is important to remember that customer satisfaction is subjective and can vary from person to person. It is always a good idea to do your research and read reviews before making a purchase, especially if you are investing in a product like a basketball that you will be using frequently.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is school, the most common behavior is basketball . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product are "son" with 456 mentions, followed by "kid" with 93 mentions, and "daughter" with 83 mentions. This suggests that the product is popular among parents who have children interested in basketball. When it comes to the places where the product is commonly used, "school" takes the lead with 43 mentions, followed by "indoor" with 3 mentions, and "gym" with 6 mentions. This indicates that the product is primarily used in educational settings, emphasizing its relevance for school basketball programs. In terms of usage, "basketball" is the most frequently mentioned activity with 62 mentions, followed by "shoot hoop" with 33 mentions. This highlights the product's association with playing basketball and shooting hoops, further reinforcing its relevance to the sport. Based on this analysis, the customer profile for this product can be described as parents who have children, particularly sons, who are interested in basketball. These parents are likely to prioritize their children's education and may be actively involved in school basketball programs. They are looking for a product that can enhance their children's basketball skills and provide opportunities for shooting hoops. To cater to this customer profile, it would be beneficial to focus marketing efforts on parents, highlighting the educational benefits of the product and its ability to improve basketball skills. Collaborating with schools and organizing events or workshops could also be effective in reaching this target audience. Additionally, emphasizing the durability and safety features of the product would appeal to parents who want a reliable and secure basketball equipment for their children. Overall, understanding the customer profile and tailoring marketing strategies accordingly will help maximize the product's appeal and attract the intended audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, lace, sizing, 2 large size, insole. The most mentioned elements about shoe are big(1.89%), do not feel like quality(1.26%).
The top 5 positive reviews are shoe, fit, color, look, quality. The most mentioned elements about shoe are comfortable(9.39%), good quality(6.97%).
do not feel like quality1.26%
a little small0.63%
fell apart in 5 month0.63%
look as though they have be wear by a hobo0.63%
2 large size1.26%
good quality6.97%
look good5.15%
good look2.73%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the shoe aspect is the most important factor for consumers when it comes to basketball products. The top 1 con and pro aspect mentioned most are both related to the shoe, indicating that consumers are highly concerned about the quality and fit of the shoe. The top 5 cons mentioned include issues with the shoe, such as sizing and insole problems, as well as issues with the lace and overall sizing. On the other hand, the top 5 cons mentioned include issues with the shoe, fit, color, look, and quality. Overall, it seems that consumers are highly focused on the shoe aspect of basketball products, and there is room for improvement in terms of sizing and insole quality. Additionally, consumers are concerned about the overall look and quality of the product, indicating that there is a need for high-quality, visually appealing basketball products. To improve product development and selection, companies should focus on improving the quality and fit of the shoe, as well as investing in high-quality materials and designs that appeal to consumers. Additionally, companies should consider offering a wider range of sizes to accommodate different foot sizes and shapes. By addressing these concerns, companies can improve customer satisfaction and increase sales in the highly competitive basketball market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
eye catch1
thick sole1
heel support1

Based on the data provided, it seems that customers in the basketball category are primarily motivated by the product description when making a purchase. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and specifications, in order to make an informed decision. Some possible reasons why the product description is the top feature could be that customers want to know exactly what they are buying, they want to compare different products, or they want to ensure that the product meets their specific needs and preferences. To optimize Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They should also consider including high-quality images and videos that showcase the product in action, as well as customer reviews and ratings that provide social proof and build trust with potential buyers. Additionally, sellers should ensure that their pricing is competitive and that their products are easily searchable and discoverable on the Amazon platform.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
hold up3
hold up
high top2
high top
4 last2
last year2
last month
last season
correct size1
right size
in right size1
in right size
design good1
design good
foot in length1
foot measurement
last few month1
last month
last long than month1
last long than a month

Based on the customer feedback, it seems that the most important expectation for basketball products is the correct size. This means that sellers should prioritize ensuring that their products are available in a wide range of sizes to accommodate different body types and preferences. Additionally, it's important that the sizing information is accurate and easy to understand, so that customers can make informed purchasing decisions. The second most mentioned expectation is that the product is in the right size. This suggests that customers are looking for a product that fits well and is comfortable to wear. To meet this expectation, sellers should focus on developing products that are designed with the needs of basketball players in mind, such as breathable fabrics and supportive features. Finally, customers mentioned that they expect the design to be good. This means that sellers should prioritize creating products that are visually appealing and on-trend, while still meeting the functional needs of basketball players. In terms of marketing promotion factors, sellers should focus on highlighting the features that are most important to customers, such as sizing options, comfort, and design. They should also consider partnering with influencers or athletes who can help promote their products to a wider audience. Overall, by prioritizing product development and marketing efforts based on customer expectations, sellers can create products that are more likely to meet the needs of basketball players and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Look like very fashion and comfortable. My kids love it.
Jodi S.
HorribleAug. 2021
This is the second pair bought for our 9 year old. I got 1/2 size larger then usual. The first pair wore out within 6 months, Son said there was a metal feeling piece on the heel hurting his foot. I bought this second pair which he LOVED. In a matter of a few weeks the same thing happened! He wore them yesterday and came in from playing upset and in pain. When I checked his heel he was torn open and bleeding. The heel inside of the sneaker does have something hard protruding, but I'm unable to tell what it is exactly without cutting the material open. He loves these so much he would not wear them when we first got them. He wanted to keep them new. Now he's sorry he did.
Fit wellMay 2022
My daughter has been very happy with the fit and style. This was a much better price then I found at Academy or Dick’s Sporting Goods.
Esther C Levi
Really good quality and design though around the ankle it was a bit tight. Might've been from packaging though
Great sneaker just order a size up from typical. Even smaller then her regular ua sneakers
Mom of 3+1
Atlanta3MomNov. 2019
Great fit!
DisappointedOct. 2022
Really disappointed. We have bought these in the past and they were fine. These never got to be worn, I tried to tighten the laces and they broke open!
Jaik urbanski
It will fall apart in 1 year trust me I got them
Great supportJan. 2020
Bought these for my 9 year old who is playing basketball on a team for the first time. These shoes are great and offer good ankle support.
They are really great and quality basketball shoes! Super happy with them. It’s hard to find real basketball shoes for girls, this society doesn’t seem to take little girls seriously or offer things to expand their horizons beyond dolls and play kitchens. Great to finally find these.

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