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Baskets, Bins & Containers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DECOMOMO Storage Baskets | Large Storage Bins 54.5L Fabric Baskets for Organizing Laundry Nursery Toys Cloth Linen Closet Organizers with Handles (Slate Grey and White, XXXL - 3 pack)
Sterilite 16558010 28 Quart/ 27 Liter Storage Box, White Lid w/ Clear Base, 10-Pack
Amazon Basics Collapsible Fabric Storage Cubes Organizer with Handles, 10.5"x10.5"x11", Grey - Pack of 6
Household Essentials 81-1 Foldable Fabric Storage Bins | Set of 6 Cubby Cubes with Handles | Navy Blue, 6 lbs
IRIS USA 5.9 Qt. Plastic Storage Container Bin with Latching Lid, Stackable Nestable Shoe Box Tote Shoebox Closet Organization School Art Supplies - Clear, 20 Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Baskets, Bins & Containers category on Amazon is 4.5 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 27,055 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally pleased with the quality, functionality, and value of the baskets, bins, and containers they have purchased. This positive feedback indicates that the products in this category are meeting or exceeding customer expectations. Based on this information, my advice would be to continue focusing on maintaining the quality and functionality of the products in this category. It would also be beneficial to encourage customers to leave reviews, as positive reviews can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty. Overall, the data suggests that customers are highly satisfied with the Baskets, Bins & Containers category on Amazon. By consistently delivering high-quality products and actively engaging with customers, sellers can continue to build a positive reputation and attract more customers in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is closet, the most common behavior is storage . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are kids, followed by daughters and sons. This suggests that the product is commonly used by families, particularly for organizing their children's belongings. The high number of mentions for kids indicates that they play a significant role in the decision-making process or are the primary users of the product. In terms of the places where the product is used, the top three mentions are the closet, shelf, and room. This implies that the product is primarily utilized for storage purposes, with customers using it to organize their belongings in various areas of their homes. The high number of mentions for the closet suggests that customers are particularly interested in using the product to optimize their closet space. Furthermore, the top two usages of the product are storage and move. This indicates that customers are not only looking for effective storage solutions but also value the product's portability and ease of use during relocation or rearrangement of their belongings. Based on this analysis, the customer profile for this product can be described as families with children who prioritize organization and storage solutions. They are likely seeking versatile and portable containers that can be easily used in different areas of their homes, especially in closets. To cater to this customer profile, it would be beneficial to emphasize the product's durability, child-friendly features, and its ability to maximize storage space. Additionally, highlighting the product's ease of use during relocation or rearrangement could further attract customers who value convenience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lid, handle, plastic, bin, box. The most mentioned elements about lid are do not stay on(3.06%), broke(2.17%).
The top 5 positive reviews are size, color, bin, lid, box. The most mentioned elements about size are good i(6.16%), good(3.18%).
do not stay on3.06%
do not fit2.15%
good i6.16%
good for what i need0.21%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the lid is the most commonly mentioned con aspect, accounting for 28.27% of the mentions. Additionally, the handle, plastic, bin, and box are also mentioned as cons for the vacuum. On the other hand, the most mentioned pro aspect is the size, accounting for 12.69% of the mentions. Considering the cons, it appears that customers have concerns about the lid, handle, plastic, bin, and box of the vacuum. This suggests that there might be issues with the durability, functionality, or design of these components. As for the pros, the size is highlighted as a positive aspect. This indicates that customers appreciate the compactness or spaciousness of the baskets, bins, and containers in this category. Based on these findings, there are a few suggestions for product development and selection. Firstly, it would be beneficial to address the lid-related issues, as it is the most commonly mentioned con. This could involve improving the lid's functionality, durability, or ease of use. Secondly, considering the concerns about the handle, plastic, bin, and box, it would be worthwhile to evaluate and enhance these aspects to meet customer expectations. On the positive side, since the size is mentioned as a pro aspect, it would be advantageous to continue offering a variety of sizes in this category. This allows customers to choose the most suitable option for their needs. Overall, by addressing the cons and leveraging the pros, product development and selection can be guided towards creating baskets, bins, and containers that are more durable, functional, and user-friendly, while offering a range of sizes to cater to different preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy products in the Baskets, Bins & Containers category due to the product description. This suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the top feature: 1. Clarity: A well-written product description helps customers understand the features, benefits, and uses of the product. It provides them with the necessary information to make an informed purchasing decision. 2. Functionality: Customers want to know if the product meets their specific needs. A detailed product description can highlight the functionality and versatility of the baskets, bins, or containers, helping customers determine if it suits their requirements. 3. Quality: Customers may be looking for durable and high-quality products. A comprehensive product description can convey the materials used, construction details, and any additional features that contribute to the product's quality. To optimize Amazon listings based on this data, here are a few suggestions: 1. Focus on Product Description: Ensure that the product description is detailed, accurate, and highlights the key features and benefits. Use clear and concise language to convey the product's value proposition effectively. 2. Use Visuals: Include high-quality images that showcase the product from different angles, demonstrating its size, design, and functionality. Visuals can enhance the product description and provide a better understanding to potential buyers. 3. Customer Reviews: Encourage customers to leave reviews and ratings for the product. Positive reviews can reinforce the product's quality and functionality, further influencing potential buyers. 4. Competitive Pricing: While price may not be the top motivator, it is still a significant factor for many customers. Ensure that the product is competitively priced compared to similar items in the market. 5. Brand Reputation: Although brand reputation has a lower mention percentage, it is still a factor for some customers. Highlight any positive brand attributes, such as reliability, durability, or eco-friendliness, in the product description to appeal to those customers. By optimizing the product description, utilizing visuals, leveraging customer reviews, and considering competitive pricing and brand reputation, sellers can enhance their Amazon listings and attract more customers in the Baskets, Bins & Containers category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier49
more sturdy
thicker or more sturdy
thicker sturdier
big in size
handle on side27
handle on side
handle on 2 side
handle on opposite side
handle on 4 side
handle on oppose side
sturdy enough26
sturdy durable
large size21
large size
big size
big size by
large sizes
decent quality19
good quality
high quality

Analysis of Customer Expectations for Baskets, Bins & Containers: Based on the customer feedback, it is clear that there are three key expectations that stand out for this category: heavier and sturdier products, larger sizes, and products that are sturdy enough for their intended purposes. These expectations are mentioned frequently, indicating their importance to customers. 1. Heavier and Sturdier: Customers value products that are built to last and can withstand regular use. They want baskets, bins, and containers that are made from durable materials and have a solid construction. This suggests that sellers should prioritize developing products with reinforced frames, thicker walls, and stronger handles. Emphasizing the quality and durability of the materials used in the product's construction can be an effective marketing strategy. 2. Big: Customers desire larger-sized baskets, bins, and containers to accommodate their storage needs. This indicates that sellers should consider offering a variety of sizes, including extra-large options, to cater to different customer requirements. Highlighting the spaciousness and capacity of the products in marketing materials can help attract customers who prioritize storage space. 3. Sturdy Enough: While customers want products that are heavy and sturdy, they also expect them to be suitable for their intended purposes. This suggests that sellers should strike a balance between weight and functionality. It is important to ensure that the products are not excessively heavy, as this may hinder their usability. Sellers should focus on creating products that are both sturdy and practical, meeting the needs of customers who require durability without compromising ease of use. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Quality and Durability: Invest in research and development to create products that are built to last. Prioritize materials that are known for their strength and longevity. Conduct thorough testing to ensure that the products meet the customers' expectations for durability. 2. Size Variety: Offer a range of sizes to cater to different storage needs. Consider customer feedback and market research to determine the most popular sizes and develop products accordingly. Highlight the various size options in marketing materials to attract customers seeking specific storage capacities. 3. Usability and Practicality: While focusing on sturdiness, ensure that the products remain practical and easy to use. Consider ergonomic designs, convenient features, and lightweight materials that do not compromise durability. Emphasize the usability of the products in marketing campaigns to appeal to customers who prioritize functionality. 4. Marketing Messaging: Highlight the heavy and sturdy nature of the products, emphasizing their durability and long-lasting qualities. Showcase the spaciousness and capacity of the products to appeal to customers seeking ample storage solutions. Use customer testimonials and reviews to build trust and credibility around the product's quality and performance. By addressing these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs of their target audience and differentiate themselves in the competitive market of Baskets, Bins & Containers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

FlemsySept. 2022
I normally purchase from container store but tried to go cheaper for my son. Big mistake. Lids have a hard time staying in with the slightest move
Im happy with this !!!
Autumn Dawn
Bought these for my craft room. They function but they are super thin, maliable, and not sturdy. I'd have done better to purchase cheap tupperware from a dollar store. It's not worth returning them, so I'll find a use for them but I'd not suggest these for much more than very light items like yarn, pencils..
Not sturdyDec. 2022
Honestly not very sturdy. The ides bulge out and the lids dont close very securely at all. Wish I did not buy this product. It is see through at least
Kari Ferullo
Missing lids!Sept. 2020
For the price I wasn’t expecting the best quality, and I was correct. They are a little bit thin and a couple of them have already cracked just putting them out for my students. The worst part though, was that out of 20 bins that I ordered I only got five lids,15 of the lids were missing. I am using the bins in my classroom and don’t really need the lids so I’m not too upset but the point is I paid for bins with lids and only got five. Purchase at your own risk.
Not 1 of the 20 closed or sealed in any manner.
very thinFeb. 2021
wont buy again. very thin....
No buenoAug. 2021
I bought these thinking more is better and I was wrong, super cheap half broken. Dollar general has sturdy cheap options!!
Mama Wall
Teachers, do not get these! Product so thin it wont last! Hit the dollar store. These will only work for storage you rarely access. Lid doesn't close tightly, it only sits on box.

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