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Baskets, Organizers & Pouches product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Vive Walker Bag - Accessories Wheelchair Basket Pouch (Water Resistant) - Seniors Caddy Accessory Attachment for Folding, Rolling Walkers - Carry Storage Carrier Tote - Lightweight, Universal Size
Vive Accessories Bag for Walker, Wheelchair, Rollator, w/Cup Holder - Senior Basket Backpack, Folding Gift for Elderly Women, Rolling Tray Caddy Pouch Adult Tote Attachment, Water Resistant
Update Walker Bag Hand Free Storage Bag Walker Attachment Handicap Basket Pouch for Rollator, Wheelchair, Folding Walkers (Blue)
FINPAC Large Walker Tote Bag with Cup Holder, Folding Walker Attachment Hands-Free Storage Basket Mobility Aid Accessory Pouch for Elderly, Senior, Purple
ISSYAUTO Double Sided Walker Bag, Walker Storage Bag with Cup Holder, Large Capacity Lots Pocket Strap Mount Bag Provide Hand Free Tote for Folding Walker, Best Gift for Older Family

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Baskets, Organizers & Pouches category on Amazon has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and over 10,000 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a product in this category, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare products from different brands to find the one that best suits your needs. Overall, it seems that the Baskets, Organizers & Pouches category on Amazon is a good choice for those looking for organizational products. With a high level of customer satisfaction, it is likely that you will be able to find a product that meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is walker, the most common behavior is use the walker . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are mothers, followed by husbands and fathers. The top three places where the product is used are walkers, houses, and cars. The two most common uses of the product are to use the walker and to give it as a gift. From this data, we can infer that the product is likely designed for older individuals who may need assistance with mobility, as the walker is the most common place where the product is used. Additionally, the fact that it is often given as a gift suggests that it may be marketed towards family members who are looking for ways to help their loved ones. The fact that mothers are the most common users of the product suggests that they may be the primary caregivers for older family members. This could be an important demographic to target with marketing efforts, as they may be more likely to purchase the product for themselves or for their loved ones. Overall, it seems that the customer profile for this product is likely to be older individuals who may need assistance with mobility, as well as their caregivers. Marketing efforts could focus on targeting these demographics, highlighting the product's usefulness in helping individuals maintain their independence and mobility. Additionally, emphasizing the product's versatility in being used in a variety of settings (such as the home and car) could be an effective way to appeal to potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are basket, velcro, strap, bag, product. The most mentioned elements about basket are is not able to put the basket on(1.32%), barely fit(1.32%).
The top 5 positive reviews are bag, basket, color, product, sturdy of the metal basket. The most mentioned elements about bag are solid(2.43%), good quality(2.31%).
is not able to put the basket on1.32%
barely fit1.32%
do not lock in0.77%
good quality2.31%
look good1.11%
sturdy of the metal basket3.67%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of Baskets, Organizers & Pouches is the "basket," which accounts for 22.70% of the mentions. Additionally, the top five cons mentioned are the "basket," "velcro," "strap," "bag," and "product." On the other hand, the top pro aspect mentioned is the "bag," which accounts for 18.20% of the mentions. From this information, we can conclude that the basket itself is a significant concern for customers, as it is mentioned both as a con and as the top con aspect. The velcro, strap, and overall product quality are also mentioned as cons. On the positive side, the bag aspect is mentioned as a pro, indicating that customers appreciate the presence of a bag in this category. To improve product development and selection, it would be beneficial to address the concerns related to the basket. This could involve improving its durability, design, or functionality. Additionally, addressing the issues with velcro, strap, and product quality would help enhance customer satisfaction. Furthermore, since the bag aspect is mentioned as a pro, it would be wise to focus on developing and offering products that include a bag or pouch as part of the package. This could be a differentiating factor that attracts more customers. Overall, by addressing the cons related to the basket, velcro, strap, and product quality, while emphasizing the inclusion of a bag or pouch, product development and selection in the Baskets, Organizers & Pouches category can be improved to better meet customer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
cup holder4

Based on the data provided, it seems that customers primarily buy products in the Baskets, Organizers & Pouches category due to the product description. This feature is mentioned in 87.04% of cases, indicating its significance in motivating buyers. There could be several reasons why the product description is the top feature for customers. Firstly, a well-written product description provides detailed information about the item, including its features, dimensions, materials used, and potential uses. This helps customers understand the product better and make an informed decision. Additionally, a compelling product description can highlight the benefits and advantages of the item, making it more appealing to potential buyers. It can also address any concerns or questions customers may have, building trust and confidence in the product. Based on this information, here are a few suggestions for optimizing Amazon listings in this category: 1. Focus on creating high-quality product descriptions: Ensure that the product descriptions are accurate, informative, and engaging. Highlight the unique selling points of the item and clearly explain its benefits to potential buyers. 2. Use descriptive language: Use descriptive and persuasive language to captivate customers' attention. Clearly communicate the features, functionality, and potential uses of the product. 3. Include relevant keywords: Incorporate relevant keywords in the product description to improve search visibility. Consider what terms customers might use when searching for products in this category and include them naturally in the description. 4. Utilize bullet points and formatting: Break down the product description into easily scannable sections using bullet points or subheadings. This makes it easier for customers to quickly find the information they are looking for. 5. Include high-quality images: Alongside the product description, include high-resolution images that showcase the product from different angles. This helps customers visualize the item and make a more informed purchasing decision. By optimizing the product descriptions and following these suggestions, sellers can enhance the appeal of their products, attract more customers, and increase sales in the Baskets, Organizers & Pouches category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big wider16
large size14
large size
cup holder11
cup holder
bottle holder
build in cup holder
cup holder deep
cup holder insert
strong velcro10
strong velcro
velcro strong
extra velcro
velcro closure strong
Strap needs to be longer9
strap longer
center strap long
center strap longer
longer strap middle
more strap long
well deep
front pocket deep9
pocket deep
pocket deeper
deep outside pocket
main pocket deeper
big basket
basket earlier
basket type
fit walker6
fit walker
fit inside walker
for large walker

Based on the customer expectations mentioned, it is clear that size is a crucial factor for buyers when it comes to Baskets, Organizers & Pouches. Customers are looking for products that are big, wide, and large in size, which suggests that they are looking for storage solutions that can accommodate a variety of items. To meet these expectations, sellers should prioritize product development that focuses on creating larger and wider baskets, organizers, and pouches. This could involve using materials that are more durable and can support heavier loads, as well as designing products that are more spacious and can hold a greater volume of items. In terms of marketing promotion factors, sellers should emphasize the size and capacity of their products in their advertising and product descriptions. They could also highlight the versatility of their products, showcasing how they can be used to store a variety of items in different settings, such as in the home, office, or car. Additionally, sellers could consider offering bundle deals or discounts for customers who purchase multiple products at once, as this could encourage customers to buy more and increase their overall spending. By focusing on these factors, sellers can better meet the expectations of their customers and increase their sales in the Baskets, Organizers & Pouches category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

barbara smith
PerfectJul. 2022
Carries everything and stays mostly upright after you adjust the straps to fit your walker👍🏽
Not made of sturdier material, need heavy canvas material--Thank you.
David Brooks
One StarAug. 2017
Worthless will not stay in place no matter what you do.
The basket was exactly how the physical therapist described. Works well.
GreatJun. 2019
I liked that I can have one bag as a purse and when I need to switch between a walker or wheelchair it’s so easy to remove and attach my purse especially for shopping
chicos mom
i attached it to my walker to take things from one place to another and it worked perfetly. i would buy again if need be
Rick Pyle
Well designedJan. 2022
Exactly what I needed. Very in expensive and helpful.
Cram and GoJul. 2018
This was a perfect gift for my mother-in-law. She carried everything except the kitchen sink.
they were very comfortable I really like how they fit in my hand and they are very warm
Great ideaNov. 2021
This may work for MOST walkers but it was not a perfect fit for the wider, heavier duty walker I ordered. Thankfully I have a sewing machine and I ordered some 1” non-adhesive Velcro and modified the 4 side straps to work. They weren’t long enough to go around and double back to reach the Velcro strip on the wider walker. It’s a great bag and a great idea.

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