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Bassinets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/02/15
Top 1
Top 2
Average Ratings
4.8
Total Reviews
6,598
This insight is based on the data from the best seller products. The top 5 of them are:
Papablic 2-in-1 Anio Baby Bassinet & Bedside Sleeper, Brown
B083JKB1DW
Baby Delight Beside Me Dreamer Bassinet | Bedside Sleeper | 6-Position Height Adjustment | Charcoal Tweed
B0BSMR4W9L

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Bassinets category on Amazon has a high level of customer satisfaction. With an average rating of 4.75 out of 5 and a total of 6598 reviews, it suggests that customers are generally happy with their purchases in this category. If you are considering purchasing a Bassinet on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare different products within the category to find the one that best suits your preferences and budget. Overall, the high average rating and large number of reviews in the Bassinets category on Amazon indicate that customers are generally satisfied with their purchases. However, it is always important to do your own research and read reviews before making a purchase to ensure that you are getting the best product for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is room, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the bassinet product are the daughter, infant, and son, with the infant being mentioned the most. This suggests that the bassinet is primarily used for babies and young children. In terms of usage locations, the most popular places to use the product are the room, by the bedside, and throughout the house. This indicates that customers prefer to have the bassinet easily accessible in various areas of their homes, particularly near their bedsides for convenience during nighttime. Regarding the usage of the product, it is commonly utilized during travel and as a gift. This implies that the bassinet is not only seen as a practical item for everyday use but also as a thoughtful present for others. Based on this analysis, the customer profile for the bassinet product can be described as parents or caregivers of infants and young children who value convenience, portability, and versatility. They are likely looking for a product that can be easily moved around the house, placed by their bedside, and taken along during travel. Additionally, they may be interested in purchasing the bassinet as a gift for others, indicating a consideration for the well-being and comfort of their loved ones. To cater to this customer profile, it would be beneficial to emphasize the portability and ease of use of the bassinet, highlighting its features that make it suitable for travel. Providing options for customization, such as different colors or patterns, could also appeal to customers looking to purchase it as a gift. Additionally, marketing efforts should focus on the convenience and practicality of having the bassinet in various locations within the house, emphasizing its ability to provide a safe and comfortable sleeping space for the child.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mattress, bassinet, wheel, pad, zipper. The most mentioned elements about mattress are slim(5.80%), hard(2.98%).
The top 5 positive reviews are bassinet, size, color, product, wheel. The most mentioned elements about bassinet are solid(3.50%), good(2.80%).
Cons
mattress14.73%
slim5.80%
hard2.98%
uncomfortable0.89%
not comfortable0.48%
firm0.40%
bassinet10.87%
wheel5.56%
pad5.48%
zipper4.83%
Pros
bassinet20.63%
solid3.50%
good2.80%
easy to assemble1.34%
easy to put together1.34%
light1.22%
size5.42%
color4.84%
product4.78%
wheel4.37%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common cons associated with bassinets are related to the mattress and the bassinet itself. Customers have mentioned issues with the mattress, such as it being uncomfortable or not fitting properly. Additionally, there are complaints about the bassinet's size, color, and overall quality. On the other hand, the most commonly mentioned pro aspect of bassinets is the bassinet itself. Customers appreciate having a safe and comfortable place for their baby to sleep. To improve product development and selection, it would be beneficial to focus on addressing the common cons mentioned by customers. This could involve improving the quality and comfort of the mattress, as well as ensuring that the bassinet is the appropriate size and color for customers' needs. Additionally, it may be helpful to gather more feedback from customers to better understand their specific concerns and preferences. By addressing these issues, companies can create a more positive customer experience and increase customer satisfaction with their bassinet products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others30
canopy6
weight limit3
easy to fold2
height adjustable2

Based on the data provided, it seems that customers are primarily motivated to buy bassinets based on the product description. This makes sense, as parents want to ensure that they are purchasing a safe and comfortable sleeping option for their newborns. The price is also a factor, but it appears to be less important than the product description. Additionally, a small percentage of customers may be influenced by recommendations from friends. To optimize Amazon listings for bassinets, sellers should focus on creating detailed and informative product descriptions that highlight the safety and comfort features of their products. They should also consider including customer reviews and ratings to help build trust with potential buyers. Additionally, sellers may want to consider offering competitive pricing and running promotions to attract price-sensitive customers. Finally, encouraging satisfied customers to leave reviews and share their experiences with friends can help drive word-of-mouth referrals and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bassinet11
bassinet
bassinet with option
bassinet work
flat bassinet
like bassinet
foot taller10
taller
mesh side7
mesh side
mesh on four side
mesh on side
side mesh
wheel roll7
wheel
good6
good
on wheel6
wheel
for first baby6
for first baby
for first child
high6
high
improvement6
improve
improvement
slight improvement
mattress6
good mattress
mattress
mattress good

Based on the customer expectations mentioned, it seems that the most important factor for buyers in the Bassinet category is the height of the product. With 11 mentions of "bassinet" and 10 mentions of "foot taller," it's clear that customers are looking for a product that is elevated off the ground to make it easier to access and use. Additionally, customers seem to be looking for a product that is of good quality, with 6 mentions of "good." This suggests that buyers are willing to pay more for a product that is well-made and durable. To prioritize product development, sellers should focus on creating bassinets that are taller than the average product on the market. This could be achieved by adding adjustable legs or creating a product that is specifically designed to be taller. Additionally, sellers should focus on creating products that are of high quality and built to last. In terms of marketing promotion factors, sellers should highlight the height of their products in their advertising and product descriptions. They should also emphasize the quality of their products and any additional features that set them apart from competitors. By doing so, sellers can attract customers who are looking for a bassinet that is both tall and well-made.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Summer infant contoured changing pad fits perfectly in here! It’s 32x16, soft and waterproof. Overall it’s okay I don’t like that you cannot remove the mesh on top
Twyla Maxey
Purchased
My baby and I disliked nothing about it it is perfect.
SturdyOct. 2021
Sturdy, my newborn knocks out in this thing like nothing
Tracey Byrd
Purchased
Easy and quick to set up.
LIB
Purchased
GoodOct. 2018
Great
Marilynn
Purchased
Easy to put together. Great for keeping our curious cats out. I plan to keep the bassinet close to us in the bedroom, but it's light enough to carry and put in the living room while I complete house chores.
Tino
Purchased
Great productOct. 2020
easy to assemble", "maneuverability" and "easy to fold"
Tamiqua Scott
Purchased
convenientApr. 2021
small just for a baby to 1 1/2...perfect
Lemming782
Purchased
We love this bassinet! Our weather has been great and we can get it outside easily and baby can be a part of our outside activities while he's covered up to keep bugs (and his toddler big sister) out. My husband assembled it in less than 5 minutes and it's very sturdy. Now I just wish we'd had it for our first baby!
Lisa Allen
Purchased
Gave this as a gift

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