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Bath Pearls & Flakes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/03
Top 1
Average Ratings
4.5
Total Reviews
945
This insight is based on the data from the best seller products. The top 5 of them are:
Vicks, VapoShower Plus, Shower Steamers, Eucalyptus Shower Steamer & Menthol Scent, Clean Dissolving Vapor Shower Tablets, Aromatherapy Shower Steamer & Shower Bombs, 12 count
B08QTZBK5Y

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Bath Pearls & Flakes product in question has an average rating of 4.5 out of 5, based on a total of 945 reviews. This indicates a generally high level of customer satisfaction with the product. With such a high average rating and a significant number of reviews, it suggests that customers are generally pleased with the Bath Pearls & Flakes. The positive feedback from a large number of customers indicates that the product is likely to be of good quality and delivers on its promises. Considering the high customer satisfaction, it is advisable for the seller or manufacturer to continue maintaining the quality of the product and ensuring consistency. They should also focus on addressing any negative feedback or concerns raised by customers to further improve customer satisfaction. Additionally, it would be beneficial for the seller to encourage customers to leave reviews after purchasing the product. This can help in building a stronger reputation and attracting more potential buyers who rely on customer feedback when making purchasing decisions. Overall, the data suggests that the Bath Pearls & Flakes product has been well-received by customers, and the seller should continue to prioritize customer satisfaction and maintain the quality of the product to ensure continued success.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is allergy season, the most common location is bathroom, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Bath Pearls & Flakes product is primarily used by individuals in their bathrooms, specifically on plastic shower floors and in the shower itself. The top users of the product are husbands, followed by kids and family members. The most common usage of the product is during showers, with a smaller number of mentions indicating use when sick. From this data, we can infer that the Bath Pearls & Flakes product is likely marketed towards individuals who prioritize cleanliness and hygiene in their daily routines. The fact that the product is primarily used in the bathroom suggests that customers are looking for a way to keep their bathrooms clean and fresh-smelling. Additionally, the high number of mentions of plastic shower floors indicates that customers may be looking for a product that can effectively clean and maintain these surfaces. The fact that husbands are the top users of the product suggests that the product may be marketed towards men who are concerned with hygiene and cleanliness. However, the high number of mentions of kids and family members indicates that the product may also be popular among families with children. Based on this data, some suggestions for the customer profile might include individuals who are health-conscious and prioritize cleanliness in their daily routines. The product may be particularly popular among men and families with children. Additionally, customers may be looking for a product that is effective at cleaning and maintaining plastic shower floors, as well as providing a fresh scent in the bathroom.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, scent, tablet, vapor, tab. The most mentioned elements about smell are solid(8.20%), good(4.92%).
The top 5 positive reviews are smell, scent, fragrance, product, vapor. The most mentioned elements about smell are good(8.60%), refreshing(4.30%).
Cons
smell21.31%
solid8.20%
good4.92%
lackluster3.28%
disappointing1.64%
overwhelm1.64%
scent18.03%
tablet9.84%
vapor6.56%
tab4.92%
Pros
smell20.43%
good8.60%
refreshing4.30%
not overwhelming2.15%
comforting1.08%
light1.08%
scent12.90%
fragrance8.60%
product7.53%
vapor5.38%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it is clear that smell is a significant factor when it comes to Bath Pearls & Flakes. It is both the top con and pro aspect mentioned most frequently, with 21.31% and 20.43% respectively. This suggests that smell plays a crucial role in customers' perception of this product category. The top 5 cons mentioned are smell, scent, tablet, vapor, and tab. This indicates that some customers may find the scent of these bath pearls and flakes to be unpleasant or overpowering. Additionally, the mention of tablet and tab suggests that there might be some dissatisfaction with the product's form or packaging. On the positive side, the top pro aspect mentioned is also smell, indicating that many customers appreciate the pleasant fragrance associated with these bath pearls and flakes. Based on these findings, there are a few suggestions for product development and selection. Firstly, it would be beneficial to focus on improving the scent of the bath pearls and flakes, ensuring that it is appealing to a wide range of customers. Additionally, considering alternative forms or packaging options could address the concerns related to tablets and tabs. Furthermore, it might be helpful to conduct further research to understand the specific preferences and expectations of customers regarding scent. This could involve gathering feedback through surveys or conducting focus groups to gain insights into the desired fragrance profiles. Overall, by prioritizing scent improvement, exploring alternative forms or packaging, and understanding customer preferences, it is possible to enhance the overall experience and satisfaction of customers in the Bath Pearls & Flakes category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
like1
others1

Based on the data provided, it seems that customers are primarily motivated to buy Bath Pearls & Flakes based on the brand reputation of the product. This is likely due to the fact that customers want to ensure that they are purchasing a high-quality product that will provide them with the desired benefits. However, it is also worth noting that a significant percentage of customers mentioned that they were motivated to buy based on the product description. This suggests that customers are looking for detailed information about the product, including its ingredients, benefits, and usage instructions. To optimize Amazon listings for Bath Pearls & Flakes, it would be important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the ingredients used, the benefits of using the product, and any special usage instructions or tips. Additionally, it may be helpful to include customer reviews and ratings on the product listing, as this can help to build trust and credibility with potential buyers. Finally, it may be worth considering offering promotions or discounts to incentivize customers to try the product and leave reviews, which can help to improve the product's visibility and sales on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
powerful scent7
scent strong
strong scent
scent more powerful
strong in scent
last long6
last longer
last long
leg strong5
strong
good4
good
aroma2
scent
aroma last long2
even strong scent last longer
strong scent last long
bath2
bath
big2
big
dissolve good2
dissolve slow
help2
help

Analysis of Customer Expectations for Bath Pearls & Flakes: Based on the customer feedback, it is clear that there are three key expectations for Bath Pearls & Flakes: a powerful scent, long-lasting effects, and strong moisturizing properties. These expectations have been mentioned multiple times, indicating their importance to customers in this category. 1. Powerful Scent: Customers desire Bath Pearls & Flakes that offer a strong and pleasant fragrance. This suggests that sellers should prioritize developing products with captivating scents that leave a lasting impression on users. Experimenting with different scent combinations and ensuring they are not overpowering or artificial will be crucial. 2. Long-Lasting Effects: Customers expect Bath Pearls & Flakes to provide a prolonged sensory experience. Sellers should focus on formulating products that dissolve slowly, releasing their beneficial properties over an extended period. This will enhance customer satisfaction and make their bathing experience more enjoyable. 3. Strong Moisturizing Properties: The mention of "leg strong" indicates that customers are seeking Bath Pearls & Flakes that provide effective moisturization. Sellers should prioritize developing products that nourish and hydrate the skin, leaving it feeling soft and supple. Including ingredients like shea butter, essential oils, or natural extracts known for their moisturizing properties can help meet this expectation. Suggestions for Product Development Prioritization: 1. Fragrance Innovation: Invest in research and development to create unique and captivating scents that differentiate your Bath Pearls & Flakes from competitors. Consider conducting market research to identify popular fragrance preferences and incorporate them into your product range. 2. Slow Dissolving Formulas: Focus on developing Bath Pearls & Flakes that dissolve slowly, ensuring a longer-lasting bathing experience. Experiment with different formulations and materials to achieve this effect while maintaining the desired fragrance and moisturizing properties. 3. Enhanced Moisturization: Prioritize the inclusion of ingredients known for their moisturizing benefits. Conduct thorough testing to ensure the effectiveness of these ingredients in providing long-lasting hydration and nourishment to the skin. Marketing Promotion Factors: 1. Highlight Scent Strength: Emphasize the powerful scent of your Bath Pearls & Flakes in marketing materials. Use descriptive language to convey the intensity and longevity of the fragrance, enticing customers who value a strong scent. 2. Emphasize Long-Lasting Effects: Showcase the extended dissolution time of your Bath Pearls & Flakes in marketing campaigns. Highlight how this feature enhances the bathing experience, providing a luxurious and indulgent treat for customers. 3. Promote Moisturizing Benefits: Emphasize the moisturizing properties of your Bath Pearls & Flakes in marketing materials. Highlight the use of high-quality ingredients that nourish and hydrate the skin, leaving it feeling soft and rejuvenated. By prioritizing these customer expectations in product development and effectively promoting the unique features of your Bath Pearls & Flakes, you can better meet customer needs and differentiate your offerings in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

C.O.S.
Purchased
I wanted to love these but they really don't do anything except to make your shower smell good. I have a very small bathroom, so I had hopes that they would fill the air with vapor, or a cooling feeling in the nose... but they don't. They barely even fizz, just slowly melt away. The price is ridiculous for what they actually do.
B. Stebell
Purchased
They dissolve well but there is very little fragrance. They are quite expensive for what you are getting. We expected to get a good smell of Vicks and feel refreshed when we got out of the shower. In all, we were very disappointed and would not buy again.
Vicks VapoShower Plus, Shower Bomb Tablets, Soothing Vicks Vapors Steam Aromatherapy with Eucalyptus and Menthol, Contains Essential Oils, 12 Tablets I suffer from allergies and when I wake up in the morning, I am more often than not congested. I tried one of these shower tabs and it really helped both wake me up and I could feel my sinuses clear immediately. I made sure to kick it to the side not directly in the path of the water to help it last longer. For the duration of my shower, I could probably get away with half of these tabs. The only reason why I took one star off is that these tablets are packaged in a plastic wrap that requires a pair of scissors to cut! Since I don't keep scissors in my bathroom this is really annoying. When I went to use this the first time I had to come out of the bathroom after getting ready for my shower! Thankfully I figured out away how to make them easy tear. I took my pair of scissors and went ahead and cut a little notch on all of the tabs in advance. That way I don't have to find a pair of scissors each time I want to use one of these tabs.
Ashlie Fulmer
Purchased
Too greasyNov. 2018
This was so greasy I thought I was taking a bath in oil and butter. It felt disgusting
No no noJan. 2023
Don’t buy these.. I’ve tried them and if you want a decent amount of time in your shower you won’t get it.. they dissolve so fast even when you make sure they don’t get direct steam..
Pam
Purchased
Love this product, wish I had found it sooner! You can get away with using half a melt per bath but if you really need some soft, soothing skin...throw one in! Word of caution, your tub can get slippery getting in or out.
L. H.
Purchased
These are great in the shower, to open up your nasal passage. Great aroma, but they go quick in a hot shower.
Amanda
Purchased
Just okApr. 2020
This was just ok. I felt very greasy after my bath. My kids love to use my bath stuff and none of them liked the product.
Jenny
Purchased
Great scentMay 2020
I love the smell of this one. The oil is so thick though that its best to cut into halves or quarters for each use.
Rebekah
Purchased
For the average person, half of one will be plenty. If you are like me and turn into a lizard person in the winter this is for you!

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